A dental clinic in Toa Payoh and one in Orchard serve different patients, and both have to advertise inside MOH's healthcare advertising rules.
HeyLead helps licensed dental clinics in Singapore's central estates and business districts book more appointments. We run Google Ads, SEO, Meta ads and landing pages for new-patient check-ups and for consultations on higher-value treatments, and track each lead to a call, a WhatsApp chat and a booked appointment. Copy stays inside the healthcare advertising rules, with no patient stories, no outcome promises and no comparisons. Costs are reported in S$ with GST broken out. Your licence and clinical decisions stay with you.
What we do
SEO, Google Ads, Meta and web design each have a Central page. Here they are set up for check-up bookings and treatment consultations, written inside the advertising rules.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Family dental clinics in Toa Payoh and Queenstown HDB estates that want steady new check-up bookings
Orchard and Raffles Place clinics serving office workers who book around lunchtime and after work
Practices around Novena and Bukit Timah with orthodontic or implant consultations as separate offers
Group or single-dentist clinics that need their advertising checked against healthcare and dental council rules
The local picture
Your market
Central's dental demand splits by district. HDB estates such as Toa Payoh and Queenstown have families, older residents and long-time homeowners who search for a nearby clinic, often asking about subsidies under CHAS. Orchard and the CBD have office workers who value hours and location.
Novena and Bukit Timah clinics often offer specialist consultations. Dental clinics must hold a Healthcare Services Act licence for outpatient dental service, and dentists must be registered with the Singapore Dental Council.
Advertising is tightly controlled: MOH's healthcare advertising rules require claims to be accurate and substantiated and restrict testimonials, before-and-after images and superlatives, and the dental council's ethical code asks for factual, non-comparative publicity.
Your customers
The new-patient lead is a person who wants a check-up, scaling or a toothache visit near home or work, and books by call or WhatsApp. Consultation leads for implants, aligners or braces come from longer research and are sold as consultations only.
Searches include 'dentist Toa Payoh', 'dental check up Orchard' and 'braces consultation Bukit Timah'. We do not use claims about results, patient stories, before-and-after images, urgency countdowns or comparisons with other clinics.
Reports show calls, chats and booked appointments by clinic and offer, in S$ with GST shown apart.
Our approach
Each clinic gets a page for general and family dentistry with opening hours, location, how to book on WhatsApp, which dentists practise there and your licence details.
Separate consultation pages describe what happens at a first visit for implants, aligners or braces, with no promises about outcomes. Google Ads targets location plus service phrases and is scheduled to your opening hours.
Meta shares practical information, such as what to expect at a check-up, rather than offers that pressure bookings. SEO pages answer plain questions, like how to prepare for a scaling visit.
Every page is checked against the advertising rules before launch, and you approve the final wording.
About the area
Heartland HDB estates with families and long-time residents, office workers around Orchard and the CBD, and prime condo and landed homes
Licences you show on your page
Healthcare Services Act licence for outpatient dental service, dentists registered with the Singapore Dental Council, and the Healthcare Services (Advertisement) Regulations. Stays with the client.
Common mistakes
Typical dental marketing leans on reviews, before-and-after photos, best-in-area claims and countdown offers, and the healthcare advertising rules restrict all of these. Copy that is factual and provable protects the clinic and still gives patients what they need to book.
Implants and aligners are not impulse buys, and a consultation page that explains what a first visit involves works better than a promotion. Selling the consultation keeps the page honest and leaves the clinical decision with the dentist.
Orchard patients book at lunch and after work, while heartland patients book on weekends and mornings. Ads that run when the phone is unanswered waste spend. Scheduling to actual reception hours and WhatsApp reply times fixes that.
How it works
We collect your licence details, the dentists who practise at each clinic and the wording you are comfortable with before a single ad is written.
General and family check-up pages come first, then separate consultation pages for higher-value treatments, each with its own WhatsApp greeting.
Ads and pages avoid reviews, before-and-after images, superlatives and urgency timers, and you approve the final wording before anything goes live.
Monthly figures show calls, chats and booked appointments by clinic and offer, in S$ with GST shown apart from ad spend.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| dentist Toa Payoh | Local new-patient search |
| dental check up Orchard lunchtime | Office worker booking around work |
| dental scaling near me CHAS | Subsidy-aware heartland search |
| braces consultation Bukit Timah | Consultation-stage orthodontic research |
| dental implant consultation Novena | Long research; consultation offer |
Google Maps
Live Google Map. Tap a region to open its page.
Testimonials from HeyLead clients
Working with HeyLead on our EyeBox marketing has been transformative. They navigated an incredibly complex regulatory landscape - managing Meta and Google compliance while keeping our campaigns live and generating qualified demo requests from exactly the right audience. Their ability to iterate creatively within tight policy constraints, combined with the CRM infrastructure and attribution clarity they built, gave us the confidence to scale. They operate where most agencies simply can't.
Rosina Samadani
CEO, Oculogica
Heylead is a very professional outfit. They are super effective as they bring real results that make a difference. Moreover, their pricing is reasonable and the service is good. For these reasons, we won't hesitate to recommend Heylead to anyone who seeks the best.
Kenneth
Client, ketch.sg
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages built around the searches your buyers actually type.
Search and ads aimed at people ready to enquire.
Calls, forms and bookings tagged to the search, ad or page behind them.
Our team
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
FAQs
What Central clinic owners ask before they sign.
One that knows the healthcare advertising rules, reports booked appointments instead of clicks, and will not write reviews, before-and-after claims or superlatives. Ask any agency to show how its copy stays inside the rules. HeyLead writes from facts you confirm and reports in S$.
Clinics licensed under the Healthcare Services Act must follow MOH's advertising requirements, and dentists also follow the Singapore Dental Council's ethical code. In short, content must be accurate, provable and not misleading, with tight limits on testimonials and before-and-after images. Check the current text with MOH and the dental council, since HeyLead is the marketing team and not a legal adviser.
No. Superlatives and comparisons with other clinics are restricted, so we describe who you are, where you are and how to book instead. The dentists' registered qualifications go on the page as facts.
The rules restrict reviews and testimonials, with narrow exceptions, so we do not reproduce them in ads or on landing pages. Ask your compliance contact what applies to your own channels. We focus on clear service information instead.
As consultation offers only, with a page explaining what happens at a first visit. There are no outcome claims and no pressure timers. The dentist's clinical judgement stays with the clinic.
No. We work online and keep no Central office for visitors. Campaigns are set around the estates and districts your patients travel from, and the clinic address shown is yours.