Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Singapore.
Technology
More Local Support Enquiries.
Security Sold Straight.
Built for Singapore MSPs.
A Singapore business owner with a server down on Monday morning calls the first IT firm that shows up locally and answers plainly. We bring those local support enquiries to your MSP, with security sold straight.
We build the local pages, ads and tracking.
handshake verified star
Trusted by owner-led managed service providers in Singapore to turn local demand into booked work Serving Central, East (Tampines), West (Jurong), North (Woodlands) and North-East (Punggol) across Central, East, West, North and North-East.
Who This Is For
For owners of Singapore managed service providers who want more local support enquiries from businesses that fit their contract model, with security sold as a service line, CSA marks shown only when held, and no spend on job seekers or software shoppers.
check_circle Owner-operators with 5 to 15 staff who grew on referrals and never had a search channel of their own
check_circle MSPs of 15 to 50 staff with a sales hire who needs a steady flow of local enquiries to work
check_circle Break-fix shops moving to monthly agreements that need pages explaining what managed support covers
check_circle Providers adding a security service line, including CSA Cyber Essentials readiness, who want it marketed within the mark usage terms
check_circle MSPs whose website lists vendor logos and acronyms but says nothing to an owner whose server went down this morning
check_circle Owners who want to know which search, page or ad produced each signed agreement before the next renewal conversation
Who buys, and what they search
groups
Who you are marketing to
- personOwners of 10 to 100 seat businesses whose provider failed them in the last quarter in Singapore
- personFirms whose only IT person left and who need cover within weeks in Singapore
- personAccounting, legal, clinic and trading offices that need compliance-minded support without enterprise pricing in Singapore
- personBusinesses on break-fix that want a monthly agreement with backup and patching included in Singapore
- personOwners asked about CSA Cyber Essentials or Cyber Trust by a customer or a tender who need a provider that can prepare them in Singapore
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What buyers search for
searchIT support near mesearchmanaged IT services Singaporesearchoutsourced IT support for SMEsearchIT company near mesearchIT support for accounting firms Singaporesearchcyber security for SME
bolt
Ready to book
- boltA form or call that names a seat count, a current setup and what went wrong in Singapore
- boltReturn visits to the pricing page and the onboarding page in Singapore
- boltSearches that pair IT support with an area such as the CBD, Jurong or Tampines
- boltAn enquiry submitted early in the morning or early in the week, which is when owners discover that something broke in Singapore
What drives their decision
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A plain account of what the agreement covers, what is extra and how the first 30 days run in Singapore
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Confidence that the firm serves businesses their size and can have an engineer on site quickly in Singapore
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A pricing structure they can read before they call in Singapore
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A provider that names the controls it runs and shows a CSA mark only if it holds one in Singapore
How we capture intent
search
Local support SEO
Separate pages for IT support, outsourced IT, managed services and the security service line, each written for the question the owner typed, plus short pages for the areas where your engineers can be on site quickly in Singapore.
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Intent-split Google Ads
Support, security and project campaigns with their own budgets, and exclusions for jobs, software, courses, consumer repairs and searches from outside Singapore.
verified
Service and claims page
A page that states who the firm serves, what the agreement covers, how onboarding runs and which controls the firm runs, with CSA marks shown only if the firm holds them in Singapore.
chat
Same-day replies
Alerts and follow-up so every support enquiry gets an answer the same business day, including the ones that arrive before the office opens in Singapore.
my_locationTargeting across Singapore, from the CBD and Tanjong Pagar to Jurong, Tampines and Woodlands, bounded to the island and weighted toward the industries your signed agreements came from, with no spend on searches from Johor or further afield.
Our Managed IT Services Marketing Approach
01
flight_takeoff
Reaching People Who Are Ready to Buy
Customers choose based on location, timing and need. We reach people while they research, compare and get ready to book, with a focus on local searches for what you offer in Singapore.
02
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Better-Quality Leads
Not every lead is worth your time. We filter out casual enquiries early, focus on people ready to book, and steer leads toward the customers you actually want in Singapore.
03
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Messaging That Sets You Apart
We build your message around trust, local relevance and clear value, so customers choose you for more than price in a crowded Singapore market.
04
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Support From First Search to Repeat Business
From the first search to the quote, follow-up and repeat business, we make sure your online presence backs up every offline conversation in Singapore.
05
insights
Clear Reporting on What Works
We set up tracking that shows where each lead came from, which channels help close a sale, and what each one returns on your spend, so you know what is really bringing in business in Singapore.
Managed IT Services marketing services
search
SEO for Managed IT Services
Help nearby customers find you on Google before they call a competitor in Singapore
- checkService and location pages built around searches like "IT support near me" in Singapore
- checkClear answers to questions people ask when comparing options like "managed IT services Singapore"
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, enquire or book in Singapore
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SEM for Managed IT Services
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in Singapore
- checkGoogle Ads campaigns for "IT support near me" and similar high-intent searches in Singapore
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks in Singapore
- checkLanding pages that match the ad and lead to calls or bookings in Singapore
ads_click
Meta Ads for Managed IT Services
Reach the right local audience on Facebook and Instagram with proof-led ads in Singapore
- checkLocation and interest targeting matched to how managed it services customers decide in Singapore
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now in Singapore
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages in Singapore
web
Web Design for Managed IT Services
Pages that make it easy to understand the offer and take the next step in Singapore
- checkPages built for searches like "outsourced IT support for SME" and for quote or booking requests in Singapore
- checkReviews, credentials and the areas you serve visible before anyone scrolls in Singapore
- checkForms, tap-to-call buttons and booking steps tested on phones in Singapore
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in Singapore.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in Singapore.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in Singapore.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in Singapore.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in Singapore.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in Singapore.
Certified and experienced
Certified where it matters. Accountable for the outcome in Singapore.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in Singapore.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
check
More support enquiries from local businesses in the seat range your agreements are built for in Singapore
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Support, security and project demand split into separate pages, campaigns and reports in Singapore
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A clear cost per qualified support enquiry by channel in Singapore
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Pages that explain what your agreement covers, how onboarding works and how you price in SGD, in plain words, with no promised outcome
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An enquiry path that asks for seat count, current setup and what went wrong, so the first call is a real conversation in Singapore
This is managed it services marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume in Singapore.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning in Singapore.
Budgets and reporting in S$ (SGD). GST at 9% belongs in the unit economics.
You are in good company
starstarstarstarstar
format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
person
Warren Stokes
Director of Sales and Marketing, Avidian
starstarstarstarstar
format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
starstarstarstarstar
format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
starstarstarstarstar
format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
starstarstarstarstar
format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
starstarstarstarstar
format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
person
Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about managed it services marketing? We have got honest answers in Singapore.
What does MSP marketing include in Singapore?
MSP marketing for an owner-led Singapore managed service provider includes local IT support pages for searches like IT support near me and outsourced IT, a plain page on what your agreement covers and how you price in SGD, Google Business Profile upkeep, Google Ads split between support, security and project intent with job and software searches excluded, Meta retargeting for owners still weighing a switch, and call and form tracking that reports cost per qualified support enquiry in SGD. HeyLead does the marketing. The owner keeps every pricing, stack and scope decision.
Is this page for SaaS founders or an enterprise security firm?
No. This page is for the owner of a managed service provider with about 5 to 50 staff in Singapore that sells multi-year support and security contracts to local small businesses. It is not a page for SaaS founders, not a national software page and not an enterprise security-operations pitch. If you sell software or run a SOC for large enterprises, the marketing is different and this page will not fit.
Which searches actually bring MSP clients?
Local and plain ones. IT support near me, outsourced IT for small business, IT company with a suburb or town name, managed IT services with a city. Enterprise terms like security operations centre, zero trust and managed detection bring consultants, students and vendors rather than a 20-seat firm that needs email fixed by Monday. Security still gets its own page as a service line. It is not the whole site in Singapore.
How many MSPs are we competing with in Singapore?
Nobody knows. Singapore has no public register of managed service providers, so the count is unmeasured and we do not invent one. What we can see is that the search for IT support on a small island is crowded, that most providers are owner-led and the same size as you, and that the one which shows up for the local search and answers plainly gets the first call.
What is one new client actually worth to a Singapore MSP?
As an illustration, not a forecast HeyLead will deliver: one or two new clients a year on a multi-year agreement at the monthly fee you set in SGD is the commercial point of the whole exercise. That is why we report cost per qualified support enquiry in SGD rather than cost per click. Your fee is your decision, and we do not import figures from other markets into Singapore dollars.
What can our ads and website say about security and the CSA marks?
We found no cyber-specific advertising rule in Singapore and do not invent one. The CSA Cyber Trust and Cyber Essentials marks have their own usage terms and appear only if the firm holds them, and ads never describe an outcome as certain. We never tell a client to display a mark they do not hold, and we never describe a breach as prevented.
What does a click cost for managed IT keywords?
We have not measured a keyword cost per click for managed IT in Singapore, so we do not quote one. The figure we report is cost per qualified support enquiry in SGD, because that is the number an owner can set against the monthly fee a new agreement would bring.
Singapore is one city. Do we still need area pages?
Fewer than a firm in a large country, but the owner still searches with a place attached, whether that is the CBD, Jurong, Tampines or Woodlands, and the Business Profile still needs an address and hours. A short page for the areas where your engineers can be on site within the response commitment does more than a homepage that only says Singapore.
Does HeyLead run our helpdesk, RMM or security tools?
No. HeyLead is a marketing agency, not an MSP and not a security vendor. We do not run your helpdesk, your RMM, your PSA or any security tool, and we do not promise a contract, a ticket count, a breach prevented or a certification. We build and measure the pages, the ads and the enquiry path. The owner keeps every pricing, stack and scope decision in Singapore.
What happens in the first month?
A free audit of your website, your Business Profile, your tracking and every mark and claim on the site. Then we agree the seat range you serve, the areas you cover and the service lines you want marketed. Anything that stops an owner reaching you, such as a dead form or a wrong phone number, is fixed first. Campaigns and pages follow once tracking records correctly in Singapore.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in Singapore.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in Singapore.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in Singapore.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in Singapore.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in Singapore.
Let's Win More Local Clients
If you run an owner-led MSP in Singapore and want support enquiries from local businesses that fit your contract model, let's talk. We start with your website, your service tiers in SGD and the searches your market actually types.