Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Most defence websites make a frightened person guess whether the practice handles their offence. We build the site that says so on the first screen, explains what happens next and how you charge, and asks for the court date.
For small criminal defence practices in Singapore whose site needs to speak to the person charged and their family, and record where each enquiry came from.
Context from how your customers search, compare and book.
The person reading at midnight after arrest decides in minutes. The first screen has to say which offences the practice defends and that it appears in the State Courts and the High Court, the second has to explain what happens at the first mention, and the third has to explain how the practice charges in SGD and who will answer the phone or the WhatsApp message. A site built around lawyer profiles and a list of practice labels makes that reader do the work, and most of them leave.
Family or employment pages, if the practice keeps them, belong on their own path with their own form and their own tracking. A defence intake form asks for the offence, the next court date and whether the person is on bail. A general contact form asks for a message. Mixing the two on one page is how a practice ends up with an inbox full of the wrong reader and no idea which page produced the one good enquiry.
Every page is approved by the owner before it goes live, because Part 5 of the Legal Profession (Professional Conduct) Rules 2015, read on sso.agc.gov.sg as the current version at 8 October 2026, applies to the website, and HeyLead holds no practising certificate and gives no legal advice. The credentials page states only the admission, appointments and memberships the practice actually holds, no page carries a success rate or a comparison with another practice, and no page promises a result.
A clear, repeatable process built around how criminal defence customers search and decide.
We read the current site as a person charged would, at night on a phone, note where the offences are unclear, where defence and general paths mix and where forms, WhatsApp links and after-hours calls fail, and agree a page map with the owner.
Plain pages for each kind of offence the practice defends, a what happens next page, a fees page in SGD and a credentials page with only what the practice holds. Every page is approved by the owner before design starts, with no success rate and no comparison with another practice.
A first screen that names the offences and the courts, large tap targets for the WhatsApp button and the phone number, compressed images and trimmed scripts so the page loads on a phone on 4G.
A defence form that asks for the offence, the next court date and whether the person is on bail, a general form on its own path if the practice wants one, and call, WhatsApp and form tracking that records the page and the search behind each enquiry, including after hours.
We launch, test every form, WhatsApp link and call path including after hours, and review the first month of enquiries by page with the owner to see which pages need clearer answers and which can be added next.
Pages that make it easy to understand the offer and take the next step in Singapore
The mechanics behind Web Design for criminal defence, explained plainly.
Compressed images, trimmed scripts and server caching so the offence page loads quickly on a phone on 4G. Forms submit on the first try and the WhatsApp button and phone number are tap targets on every page.
Legal service structured data with the practice's name, address, Singapore phone number and courts served, kept identical across the site, the Business Profile and directories.
Calls, messages and forms are tracked by page and search without any client detail leaving the practice. General forms, if kept, record to a separate goal. Nothing a person types into the intake form is used for advertising audiences.
Criminal Defence web design starts at S$2,000. Scope depends on how many pages and features you need, and we agree it with you after seeing your current site.
What's included
The pages customers need to decide, laid out for phones first, with proof and a clear next step.
Forms and call buttons that work on every phone, with each request tracked to its source.
Image, speed and mobile checks before launch, and a short list of fixes afterwards.
Larger builds, such as online shops or booking systems, are scoped after discovery. Talk to us for a fit.
A rebuild takes a few weeks to plan, write and build, and the first month after launch shows which pages earn defence enquiries.
Audit, page map and copy for the owner to approve. Nothing is designed until the words are right.
Design, build, intake forms, WhatsApp path and tracking. The owner reviews each page on a phone before launch.
The first month of enquiries by page shows which answers work. We add pages for the kinds of offence that produced enquiries and clarify the ones that did not. We do not promise a number of clients.
Our team
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
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