Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Singapore.
Legal
More Defence Clients.
Wrong-Fit Searches Kept Apart.
Built for Small Singapore Defence Practices.
Built for Singapore service brands competing in local and regional search. A person who has just been charged talks to two or three defence lawyers before they instruct one. We bring those defence matters in, and we keep family and employment searches in their own path.
We build the search, ads and intake for defence work in Singapore.
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Trusted by small criminal defence practices in Singapore to turn local demand into booked work Serving Central, East (Tampines), West (Jurong), North (Woodlands) and North-East (Punggol) across Central, East, West, North and North-East.
Who This Is For
For owners of small criminal defence practices in Singapore, advocates and solicitors who defend in the State Courts or the High Court and are instructed and paid by the person charged, who want more defence matters from people facing the offences the practice actually takes, with legal aid and wrong-fit searches sent to their own path, no spend on cases the practice does not take, and nothing claimed about a result that the practice cannot stand behind.
check_circle Owner-operators with 1 to 5 lawyers who grew on referrals from former clients and other lawyers but have never had a search channel of their own
check_circle Practices of 5 to 20 lawyers with a partner responsible for business development who needs a steady flow of defence enquiries to work
check_circle Practices that take drink driving, drug, hurt and property offences and whose website still reads like a general practice page
check_circle Practices that handle white collar and regulatory matters and want enquiries from the person under investigation, not from a student writing a paper
check_circle Practices whose site is mostly lawyer profiles and practice labels and says nothing to the person reading it at midnight after arrest
check_circle Owners who want to know which search, page or ad produced each signed warrant to act before the next planning conversation
Who buys, and what they search
groups
Who you are marketing to
- personPeople facing a first charge who have never instructed a lawyer and are searching on a phone the night after arrest in Singapore
- personParents and spouses calling for a family member who is in custody or has a first mention this week in Singapore
- personPeople who have been asked to attend a police interview in a white collar or regulatory investigation and want counsel before they speak in Singapore
- personDrivers facing a drink driving charge who want to understand what happens to their licence in Singapore
- personOther lawyers and former clients who refer people and want a practice they can vouch for in Singapore
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What buyers search for
searchcriminal lawyer Singaporesearchcriminal defence lawyer State Courtssearchdrink driving lawyer Singaporesearchdrug offence lawyer Singaporesearchlawyer for police investigation Singaporesearchcriminal lawyer near me
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Ready to book
- boltA form, call or WhatsApp message that names an offence and a court date or a police interview in Singapore
- boltReturn visits to the offence page and the fees page, often late at night in Singapore
- boltSearches that pair lawyer with a specific offence, the State Courts or Singapore
- boltAn enquiry submitted within a day of arrest or a charge, which is when a person decides to instruct private counsel in Singapore
What drives their decision
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A plain statement of which offences the practice defends and which courts its lawyers appear in, in the words the person charged would use in Singapore
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A page that explains what happens next, from the first mention to the dates that are already set, with no promised result in Singapore
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Fee terms they can read before they call, in SGD, whether a fixed fee by stage or an hourly rate
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A named lawyer who answers the phone or the WhatsApp message the same day, including evenings and weekends, because the court date is real in Singapore
How we capture intent
search
Offence-specific SEO
Separate pages for each kind of offence the practice defends, each written for the question the person typed on Google.com.sg, plus a plain page on what happens after arrest and how the practice charges, with any family or employment pages kept on their own path.
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Intent-split Google Ads
Defence campaigns with their own budgets by kind of offence, placements outside Singapore excluded, and exclusions for free, legal aid, pro bono, prosecutor, how to become, salary and jobs, reviewed every week.
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Offences and fees page
A page that states which offences the practice defends, that its lawyers appear in the State Courts and the High Court, how it charges and what the practice actually holds, with no success rate and no comparison with another practice in Singapore.
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Same-day replies, nights included
Alerts and follow-up so every defence enquiry reaches a named lawyer the same day on WhatsApp or the phone, including the ones that arrive at midnight on a Saturday after arrest in Singapore.
my_locationTargeting across Singapore, with placements outside Singapore excluded, weighted toward the offences your signed warrants to act came from, with no spend on legal aid or prosecution-side searches.
Our Criminal Defence Marketing Approach
01
flight_takeoff
Reaching People Who Are Ready to Buy
Customers choose based on location, timing and need. We reach people while they research, compare and get ready to book, with a focus on local searches for what you offer in Singapore.
02
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Better-Quality Leads
Not every lead is worth your time. We filter out casual enquiries early, focus on people ready to book, and steer leads toward the customers you actually want in Singapore.
03
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Messaging That Sets You Apart
We build your message around trust, local relevance and clear value, so customers choose you for more than price in a crowded Singapore market.
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Support From First Search to Repeat Business
From the first search to the quote, follow-up and repeat business, we make sure your online presence backs up every offline conversation in Singapore.
05
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Clear Reporting on What Works
We set up tracking that shows where each lead came from, which channels help close a sale, and what each one returns on your spend, so you know what is really bringing in business in Singapore.
Criminal Defence marketing services
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SEO for Criminal Defence
Help nearby customers find you on Google before they call a competitor in Singapore
- checkService and location pages built around searches like "criminal lawyer Singapore"
- checkClear answers to questions people ask when comparing options like "criminal defence lawyer State Courts" in Singapore
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, enquire or book in Singapore
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SEM for Criminal Defence
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in Singapore
- checkGoogle Ads campaigns for "criminal lawyer Singapore" and similar high-intent searches
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks in Singapore
- checkLanding pages that match the ad and lead to calls or bookings in Singapore
ads_click
Meta Ads for Criminal Defence
Reach the right local audience on Facebook and Instagram with proof-led ads in Singapore
- checkLocation and interest targeting matched to how criminal defence customers decide in Singapore
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now in Singapore
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages in Singapore
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Web Design for Criminal Defence
Pages that make it easy to understand the offer and take the next step in Singapore
- checkPages built for searches like "drink driving lawyer Singapore" and for quote or booking requests
- checkReviews, credentials and the areas you serve visible before anyone scrolls in Singapore
- checkForms, tap-to-call buttons and booking steps tested on phones in Singapore
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in Singapore.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in Singapore.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in Singapore.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in Singapore.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in Singapore.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in Singapore.
Certified and experienced
Certified where it matters. Accountable for the outcome in Singapore.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in Singapore.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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More defence enquiries from people facing the kinds of offence your practice is built on, across Singapore
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Defence demand and family, employment and legal aid searches split into separate pages, campaigns and reports in Singapore
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A clear cost per qualified defence enquiry by channel in Singapore
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Pages that explain what happens after arrest, how a State Courts matter runs and how you charge in SGD, in plain words, with no promised result and no success rate
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An intake path that asks for the offence, the next court date and whether the person is on bail, so the first call is a real conversation about the matter in Singapore
This is criminal defence marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume in Singapore.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning in Singapore.
Budgets and reporting in S$ (SGD). GST at 9% belongs in the unit economics.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
starstarstarstarstar
format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
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format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
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format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
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format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
starstarstarstarstar
format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
person
Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about criminal defence marketing? We have got honest answers in Singapore.
What does criminal defence lawyer marketing include in Singapore?
Criminal defence lawyer marketing for a small Singapore practice includes offence-specific pages for searches like criminal lawyer Singapore and drink driving lawyer, a plain page on what happens after arrest or a police interview, how a State Courts matter runs and how you charge in SGD, Google Ads split by kind of offence with legal aid and wrong-fit searches excluded, Meta retargeting for the person still weighing which lawyer to instruct, and call, WhatsApp and form tracking that reports cost per qualified defence enquiry in SGD. HeyLead does the marketing. The practice keeps every legal, fee and client decision.
Is this page for someone who has been charged, or for legal aid?
No. This page is for the owner of a small criminal defence practice in Singapore, an advocate and solicitor who defends in the State Courts or the High Court and is instructed and paid by the person charged. It is not a page for someone looking for a lawyer for their own case, not a page for the prosecution, not a volume practice built on legal aid and not a page for a family, immigration or employment practice. If you have been charged and need a lawyer, this page will not help you, and the pages we build send legal aid and pro bono searches to their own path rather than into the practice's campaign.
Which searches actually bring defence clients in Singapore?
The ones a person types in the hours and days after arrest or a police interview, or the ones a parent or spouse types for them. Criminal lawyer Singapore, criminal defence lawyer with State Courts attached, drink driving lawyer Singapore, drug offence lawyer, lawyer for police investigation. Searches such as free legal advice, legal aid criminal, how to become a lawyer in Singapore or prosecutor salary bring people who will not instruct private counsel. They are excluded from the campaign and tracked on their own line.
How do you keep wrong-fit traffic out of the defence campaign?
Separate pages, separate campaigns and separate reports. Defence pages talk to the person charged, or to the family member calling for them, and ask for the offence, the next court date and whether the person is on bail. The campaign carries exclusion lists for free, legal aid, pro bono, prosecutor, how to become, salary and jobs, reviewed every week, so the owner sees qualified defence enquiries on their own line. If the practice also takes family or employment work, those searches go to their own pages with their own tracking in Singapore.
Who is responsible for the publicity rules?
The practice. Part 5 of the Legal Profession (Professional Conduct) Rules 2015, read on sso.agc.gov.sg as the current version at 8 October 2026, applies to publicity in Singapore. Rule 42(1) says a legal practitioner "must ensure that any publicity relating to the legal practitioner's practice complies with these Rules, whether that publicity is by the legal practitioner or by any other person on the legal practitioner's behalf". Rule 43(1) says the practitioner must ensure that "any claim to expertise or specialisation can be justified", that the publicity does not mention "the success rate of the legal practitioner, the law practice or any member of the law practice", and that it "does not make any comparison or criticism in relation to the fees charged, or the quality of the services provided, by any other legal practitioner or law practice". Rule 39(1) says a practitioner "must not tout for business". We write no success rate, no comparison with another practice, no claim to a specialisation the owner cannot justify and nothing that reads as touting, and the owner approves every page and ad before it goes live. HeyLead holds no practising certificate and gives no legal advice, and the owner confirms how the Rules apply to the practice.
What is one defence client actually worth to a practice?
As an illustration, not a forecast HeyLead will deliver: one person who instructs the practice for a contested State Courts matter, at the fee the practice sets in SGD, and who later sends a friend or a family member, is the commercial point of the whole exercise. For context only, Tembusu Law's criminal lawyer fees guide, first published 14 June 2026 and read on tembusulaw.com.sg, lists a District Court trial at SGD 25,000 to 70,000 or more in its comparison table. That is one firm's published range, which the guide itself calls an approximate market range, not a national rate and not a HeyLead figure. We do not quote a figure for your fees and we do not promise a matter. We report cost per qualified defence enquiry so the owner can set that number against their own charging.
Can you promise a number of clients, a discharge or a lighter sentence?
No. People instruct counsel on their own schedule, the practice decides which matters to take, and the outcome of a criminal case depends on the facts, the evidence and the court. We do not promise a number of clients, a discharge, an acquittal, a reduced charge, a lighter sentence or a result of any kind, and we publish no success rate. Rule 44(2) of the Legal Profession (Professional Conduct) Rules 2015, read on sso.agc.gov.sg as the current version at 8 October 2026, says publicity is misleading if "it is likely to create an unjustified expectation about the results that can be achieved by the legal practitioner or the law practice". We report which pages, searches and ads produced defence enquiries so the owner can judge the channel on evidence.
How long before defence enquiries arrive?
Google Ads can bring defence enquiries within weeks of launch, usually from people who already have a court date or a police interview and are comparing lawyers. Search visibility for offence terms builds over months. A website rebuild takes a few weeks to plan and build, and the first month after launch shows which pages earn enquiries. We report progress as it comes rather than promising a date in Singapore.
Will you write about our cases and clients?
Only in the general terms the owner approves, such as the kind of offence and the court, and never with a client name, a case number, a fact that is confidential or a result presented as typical. Rule 43(1)(b) of the Legal Profession (Professional Conduct) Rules 2015, read on sso.agc.gov.sg as the current version at 8 October 2026, bars publicity that mentions a past case or client where that would breach confidentiality, and confidentiality is part of why a person instructs private counsel.
Which service do we start with?
It depends on the audit. A practice whose website reads like a general practice usually starts with the offence-specific pages, because ads sent to a homepage with a divorce link waste spend on the wrong reader. A practice with plain defence pages and no traffic usually starts with Google Ads on offence searches. We tell you which after we look at the site, the tracking and the searches people in Singapore actually type.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in Singapore.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in Singapore.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in Singapore.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in Singapore.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in Singapore.
Let's Bring In Defence Clients
If you run a small criminal defence practice in Singapore and want enquiries from people facing the offences you actually defend, let's talk. We start with your website, your fee terms in SGD and the searches people type the night after arrest.