Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Singapore.
Analytics & Tracking
Paid Ads Conversion Tracking
Make Platforms Optimize for Actual Money.for Singapore
Built for Singapore service brands competing in local and regional search. We tell Google Ads, Meta, and Microsoft Advertising which leads turned into real customers, and how much each was worth. That includes sales that close offline, days or weeks later. The platforms then aim your budget at buyers, not at form fills and clicks that never close.
Get a Free Ads Tracking Audit arrow_forward↑ 2.9×
ROAS After Value Tracking
↓ 40%
Wasted Spend Reduction
92%+
Match Rate (Enhanced + CAPI)
70+
Ad Account Setups Fixed
Why Most Ads Are Optimizing Against the Wrong Signal in Singapore
The Usual Mess
- The tracking pixel fires on the thank-you page only, with no sale value or order number in Singapore
- No enhanced conversions or Conversions API (CAPI), the tools that send lead details to ad platforms more reliably in Singapore
- Google and Meta chasing lead volume while sales complains about lead quality in Singapore
- Long sales cycles mean the last click gets all the credit, or none in Singapore
- Offline and call revenue completely invisible to the platforms in Singapore
What We Deliver
We send the real business result back to the ad platforms: sale value, deals moving forward, closed revenue, and qualified leads. With enhanced matching, CAPI, and offline uploads, their bidding learns what actually makes you money in Singapore.
Technical Implementation for Each Platform
Google Ads
- Enhanced Conversions: Customer email, phone, and address, scrambled (hashed) for privacy, sent with each conversion when available. Only data your customers gave you in Singapore.
- Conversion Value & Currency: Dynamic values from the actual order or opportunity amount, not fixed values in Singapore.
- Offline Conversion Imports: Deals won in your CRM, uploaded with the Google click ID (gclid) and the close time, so long sales cycles are credited correctly in Singapore.
- Enhanced Conversions for Leads: When the conversion happens in the CRM days or weeks later in Singapore.
Meta (Facebook/Instagram)
- Conversions API (CAPI): Server events for Purchase, Lead, Contact with full user data and event_id for deduping in Singapore.
- Advanced Matching: Hashed identifiers passed both client and server in Singapore.
- Value Optimization: We pass real order value or predicted LTV so the algorithm optimises for revenue, not just events in Singapore.
- Offline + CRM Events: Closed revenue fed back so lookalikes and bidding learn from actual outcomes in Singapore.
Our Paid Ads Conversion Tracking Process
01
Current Tracking & ID Audit
Map every active pixel and conversion in Google, Meta, Microsoft. Check what is currently passing (or not) for value, user data, and click IDs in Singapore.
02
Revenue Event Definition
Decide which events (purchase, opportunity created, deal won, subscription started) should drive bidding and which should inform audiences in Singapore.
03
Enhanced + CAPI Implementation
Wire client-side enhanced conversions and server CAPI/Measurement Protocol with proper event_id deduplication and full user/context data in Singapore.
04
Offline & CRM Upload Setup
Build or configure the pipeline that takes closed deals from CRM and uploads them with gclid, fbclid, timestamp, and value in Singapore.
05
Platform Validation
Use test event tools, then monitor real delivery, match rate, and value reporting in each ad platform for 7-14 days in Singapore.
06
Attribution & Bidding Alignment
Recommend and implement the right attribution model + bidding strategy (value, ROAS target, etc.) based on your cycle length and data quality in Singapore.
FAQ
Common questions
Answers for businesses in Singapore.
What is the difference between client-side enhanced conversions and CAPI?
Enhanced conversions improve matching on the pixel events you already fire. CAPI sends the same (or additional) events from your server. We do both and use event_id + external_id for proper deduplication so you do not double-count in Singapore.
How do you handle long B2B sales cycles where the conversion happens weeks later?
We use offline conversion uploads with the original click ID (gclid/fbclid) and the actual closed date + value. We also mark earlier "opportunity created" or "demo completed" events so the platforms can learn from the full journey in Singapore.
Do you pass actual order value or just a static value?
Always dynamic value from the real transaction or closed deal amount (plus currency). Static values destroy ROAS bidding and lookalike quality. We also pass predicted LTV when you have the models in Singapore.
How do you protect PII while still getting good match rates?
We only hash on the client or server before sending (SHA256). We never send raw email or phone in the clear. We document exactly which identifiers are used and respect consent and regional rules in Singapore.
What match rate should we realistically expect?
With proper email + phone + address hashing + CAPI we regularly see 85-95%+ match rates on purchase events. Lead events are usually lower (60-80%) because users give less data. We measure and report the actual rate per event type in Singapore.
Can you make Google and Meta optimize for pipeline stage instead of just form fills?
Yes. We create "opportunity created", "proposal sent", and "deal won" conversions with appropriate values (sometimes weighted) and let the platforms optimise toward those. This is usually a better signal than optimising for every form submit in Singapore.
How do you deduplicate when both pixel and server fire the same event?
We use the same event_id (or transaction_id) on both sides and set the deduplication window in the platform. Google and Meta both support this. We test with the official test tools and real traffic in Singapore.
What about Microsoft Advertising / Bing?
We implement UET tag with enhanced conversions (hashed identifiers) and offline conversion imports using the same click IDs and values. The principles are the same as Google in Singapore.
Do you also fix the attribution model in the ad platforms?
We recommend and often change the attribution model (data-driven, position-based, or time decay) based on your typical cycle length. We document the before/after impact on reported ROAS in Singapore.
How do you handle consent and still get usable data for ads?
Consent Mode for Google, proper consent signals for Meta CAPI. When consent is not granted we still send limited events where legally allowed (or use modeled conversions) and we are transparent about the impact in Singapore.
Can you backfill historical conversions that were never sent?
We can upload past closed deals as offline conversions if you have the original click IDs (or can match on email with consent). It is never perfect but often recovers meaningful signal for lookalikes and bidding in Singapore.
What happens to reported ROAS when we switch to real value tracking?
It usually drops initially (because you were previously counting low-quality leads as equal to real purchases). Then it climbs as the platforms learn and you stop wasting spend on the wrong traffic in Singapore.
How often do you recommend refreshing the offline conversion feed?
Daily or near-real-time when possible. The faster closed revenue reaches the platforms, the faster they can optimise. We set up scheduled or webhook-driven uploads in Singapore.
Do you also set up value rules or bid adjustments based on this data?
When the data supports it we help configure value rules, audience bid adjustments, and creative testing frameworks that use the new conversion data in Singapore.
How long until we see the platforms performing better after fixes?
Usually noticeable improvement in 7-14 days, with the algorithms continuing to learn for 4-6 weeks as more real-value data accumulates in Singapore.
Ready to stop Google and Meta from optimizing against garbage leads in Singapore?
Get a free ads tracking audit. We will show you exactly what real revenue-based conversion tracking would look like for your accounts in Singapore.
Get My Free Ads Tracking Audit arrow_forwardMarketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in Singapore.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in Singapore.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in Singapore.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in Singapore.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in Singapore.
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in Singapore.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in Singapore.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in Singapore.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in Singapore.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in Singapore.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in Singapore.
Certified and experienced
Certified where it matters. Accountable for the outcome in Singapore.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in Singapore.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓