Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Web Design for New Developments and Off the Plan
Web Design for New Developments in Singapore
A buyer looking at an unbuilt home has only your website to go on. It has to show plans, the area, the developer's record and the next step, all without sounding like a brochure. We design a project site that earns trust, handles each release and turns interest into registrations your sales team can use.
For developers and project marketers whose site shows attractive renders but leaves buyers unsure about plans, process and what to do next.
A project site that makes the unbuilt feel real
Context from how your customers search, compare and book.
The first screen needs an image, the location in plain words and a clear action, such as register for floor plans. A buyer should know the project, the area and the next step within seconds. Long videos that delay these things lose the people who came to compare plans and prices, and they load slowly on a phone.
Floor plans are the heart of the site. A buyer wants to filter by size, see the layout, check the orientation and know what is still available. A clean plan gallery with sizes, finishes and a register button beside each plan does more than a page of copy about lifestyle.
Trust comes from evidence. The developer's earlier projects, the builder's name, construction progress photographs, the steps from deposit to completion and a clear contact for questions all reduce the worry of buying unbuilt. Each should be easy to find, not buried in a footer, and each should be dated so a buyer can see that the project is moving and that the information is current.
Releases create housekeeping. Sold-out stages should say so honestly and point to what is available. Prices, availability and incentives come from your team and change often, so the site needs an easy way to update them and a place for the legal wording your solicitors require. Out-of-date pages cost trust.
Who the site must serve
groups Customer segments
- person Owner-occupiers comparing layouts, light and finishes
- person Investors checking size mix, completion timing and the process
- person Out-of-town buyers who may never visit before they register
- person Your sales team, who need registrations with buyer type and stage attached
psychology What drives their decision
- check_circle A filterable floor plan gallery with a register button on each plan
- check_circle Visible developer, builder and construction progress sections
- check_circle A clear process from registration to completion
- check_circle Fast loading of large images on a phone
How we deliver Web Design
A clear, repeatable process built around how new developments and off the plan customers search and decide.
1
Buyer journey and site structure
We map what each buyer type needs to see before registering, then lay out the site: project overview, plans, location, finishes, developer, process and register. Release stages are built in from the start, not added later as patches.
2
Plan gallery and availability
We design a plan gallery with filters for size and type, a clear availability marker and a register button on every plan. Prices appear only if your team wishes and update through an agreed routine.
3
Registration and appointment forms
The register form asks for name, phone, buyer type, budget band and finance status, and offers appointment booking at the sales suite. A confirmation goes out at once, and the lead reaches your sales team with its stage attached.
4
Location, developer and progress content
We lay out location pages, developer and builder profiles and a construction progress section. You provide approved photographs and wording, and we keep everything dated so buyers can see the project moving. Stale updates are removed rather than left to age.
5
Legal wording, testing and launch
Your solicitors provide the required disclaimers, which we place in the footer and on the relevant pages. We test the site on real phones and slower connections, check every form and tracking event, then launch and monitor.
web
What New Developments and Off the Plan Web Design includes
Pages that make it easy to understand the offer and take the next step in Singapore
- check_circle Project structure and page layout
- check_circle Plan gallery with availability
- check_circle Registration and appointment forms
- check_circle Location, developer and progress pages
- check_circle Tracking and device testing
What you can expect
- verified Buyers see the project, the area and the next step within seconds
- verified Plans can be filtered and registered for from the same screen
- verified More visitors register from a phone without a long form
- verified Developer and construction sections reduce the fear of buying unbuilt
- verified Sold-out stages are handled honestly and point to current homes
- verified Each registration shows the page and source that produced it
Deliverables you receive
inventory_2 Project home screen with a clear register action and the location in plain words
inventory_2 Filterable floor plan gallery with availability markers and a register button on each plan
inventory_2 Register and appointment forms capturing buyer type, budget band and finance status
inventory_2 Location, developer, builder and construction progress sections with dated updates
inventory_2 Stage handling that marks sold-out releases and points to current availability
inventory_2 Source tracking so each registration shows the page and campaign behind it
Technical approach
The mechanics behind Web Design for new developments and off the plan, explained plainly.
Large images that stay quick
Renders, plans and videos are heavy. We resize and compress images, load video only when requested and keep scripts light, so a buyer on a phone can open floor plans without waiting, even on a slow connection.
Easy updates for availability
Your team can mark homes as available, reserved or sold without a developer, and the plan gallery updates at once. Price changes follow the same routine, and each change is logged so wording matches what you have approved.
Tracking and consent
Registrations, bookings, plan downloads and calls are recorded with their source. Cookie consent follows local rules. Leads go to your customer record system with buyer type and stage, so reports show which pages create reservations.
What a New Developments and Off the Plan website costs
New Developments and Off the Plan web design starts at S$2,000. Scope depends on how many pages and features you need, and we agree it with you after seeing your current site.
What's included
Key pages and layout
IncludedThe pages customers need to decide, laid out for phones first, with proof and a clear next step.
Forms, calls and tracking
IncludedForms and call buttons that work on every phone, with each request tracked to its source.
Speed and launch checks
IncludedImage, speed and mobile checks before launch, and a short list of fixes afterwards.
Larger builds, such as online shops or booking systems, are scoped after discovery. Talk to us for a fit.
What to expect from a new site
A project site is built against a launch date, so we work backward from it and keep approvals moving.
Days 1 to 14
We review the project materials, agree the structure and collect renders, plans, finishes, developer details and legal wording. You approve the page layouts and the registration form before we build.
Weeks 3 to 8
Pages, plan gallery, forms and tracking are built and tested on real phones. Your developer and solicitors review wording, and we adjust. A test registration is made before launch.
Months 3 to 6 and beyond
After launch we add construction updates and new stages, watch where buyers drop off and improve those pages. Results depend on traffic, price and your follow-up, so we do not promise registration numbers.
Other New Developments and Off the Plan marketing services
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Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓Frequently Asked Questions
What should a new development website show first? expand_more
The project image, the location in plain words and a register action. A buyer should know what is being built, where, and how to get plans within seconds.
Can an off-the-plan site show live availability? expand_more
Yes, through an easy update routine where your team marks homes available, reserved or sold. Pricing and availability decisions stay with your team, and we log changes so they match approved wording.
Do new developments need a separate site for each stage? expand_more
Usually not. One project site with a clear stage structure keeps search value and avoids confusion. We build stages as sections and keep sold-out stages visible with an honest note.
How long does a new development website take to build? expand_more
Usually weeks, depending on how fast renders, plans and wording arrive. We work back from your launch date. Legal approval often takes the longest, so we start that step early.
Where does the legal wording go? expand_more
Your solicitors supply it, and we place it where required, such as the footer and pages mentioning price or incentives. We do not write or change legal text.
Can our sales team update the project site themselves? expand_more
Yes. Availability, news, construction updates and simple page text can be edited without a developer. Changes to forms, tracking and plan galleries go through us so registration routing keeps working.
How do we know the project site produces registrations? expand_more
Every registration, booking and call is tagged with its page and source and sent to your customer record system. Reports show which pages and campaigns bring buyers who attend the suite and reserve.
Ready to get more from New Developments and Off the Plan Web Design?
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