Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Singapore.
Built for Singapore service brands competing in local and regional search. Online brands choose packaging partners who understand unboxing, dimensional weight (the shipping charge based on box size), pack speed and brand presentation. Generic industrial sites miss that language.
HeyLead helps packaging suppliers reach online brands and fulfillment warehouses, with product pages, ads that match what they search for and content about shipping cost and brand experience in Singapore.
Trusted by e-commerce packaging suppliers to win more qualified requests from the buyers already searching for them in Singapore.
For packaging companies selling mailers, boxes and branded packaging specifically to online sellers and fulfillment operations in Singapore. E-commerce Packaging demand shows up on Google.com.sg as "ecommerce packaging supplies" and "packaging for online store". We build marketing around neighbourhood and planning-area pages across the CBD, Tampines, Jurong, Woodlands and Punggol, HDB estate and neighbourhood names. E-commerce Packaging buyers book through WhatsApp and a local Singapore number. Proof that converts here is Google reviews, a Singapore phone number, and UEN on the profile. Slow replies lose the job to Google Business Profile and local Facebook groups. Reporting is in S$ (SGD); GST at 9% belongs in the unit economics.
What drives their decision
How the packaging looks when the customer opens it in Singapore
Box size and weight, because they change the shipping cost in Singapore
How fast it packs and how well it protects the product in Singapore
Minimum order, starter options and price at scale in Singapore
Guides and product pages in Singapore
Pages that connect box and mailer choices to shipping cost and protection, and lead to your products in Singapore.
Google Ads for brand buyers in Singapore
Paid search on e-commerce packaging phrases, with separate ads for starter kits and bulk accounts in Singapore.
Starter kit and wholesale paths in Singapore
One path for new brands that want a small first order, another for established accounts that want volume pricing in Singapore.
Follow-up for comparing brands in Singapore
Reminders for brands that looked at pack-out options and have not yet asked for a sample in Singapore.
my_locationmarketing geo for e-commerce packaging covers the CBD, Tampines, Jurong, Woodlands and Punggol with neighbourhood and planning-area pages.
E-commerce Packaging shows up as "ecommerce packaging supplies" and "packaging for online store" on Google.com.sg. We capture neighbourhood and planning-area pages across the CBD, Tampines, Jurong, Woodlands and Punggol, HDB estate and neighbourhood names.
We filter tyre-kickers and job-seekers. The booking path is WhatsApp and a local Singapore number. Proof that converts is Google reviews, a Singapore phone number, and UEN on the profile, not a shared directory lead.
Messaging names coverage, Google reviews, a Singapore phone number, and UEN on the profile, and response time. Slow replies lose e-commerce packaging jobs to Google Business Profile and local Facebook groups.
Quote, follow-up and repeat work run through WhatsApp and a local Singapore number. Reporting is in S$ (SGD); GST at 9% belongs in the job maths.
Every e-commerce packaging enquiry keeps source, campaign and page. PDPA-safe forms and chat logs is in the tag plan in Singapore.
Help nearby customers find you on Google before they call a competitor in Singapore
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in Singapore
Reach the right local audience on Facebook and Instagram with proof-led ads in Singapore
Pages that make it easy to understand the offer and take the next step in Singapore
See which channels bring real enquiries and new customers in Singapore
Get every enquiry into your CRM (customer tracking system) fast, with its source recorded in Singapore
Make your business easier for AI search tools to understand and recommend in Singapore
Our team
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in Singapore.
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Singapore.
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in Singapore.
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in Singapore.
Paid media
Plans and manages paid search and social campaigns around qualified leads in Singapore.
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in Singapore.
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in Singapore.
Certified and experienced
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in Singapore.
Qualified e-commerce packaging enquiries from "ecommerce packaging supplies" on Google.com.sg
Less spend lost to Google Business Profile and local Facebook groups in Singapore
Faster replies on WhatsApp and a local Singapore number
A clear view of which channel booked the work
More enquiries from growing e-commerce brands and fulfillment teams in Singapore
Content and pages that connect packaging choice to shipping cost in Singapore
This is e-commerce packaging marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume in Singapore.
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning in Singapore.
Budgets and reporting in S$ (SGD). GST at 9% belongs in the unit economics.
I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
Warren Stokes
Director of Sales and Marketing, Avidian
I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
Paul Liddiatt
Chief Marketing Officer, NewBook
HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
Joe Charlson
CEO, CallerReady
The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
Kim Lazaro
Digital Marketing Manager, NewBook
Questions about e-commerce packaging marketing? We have got honest answers in Singapore.
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in Singapore.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in Singapore.
Get a Free AuditWhat $500 a month covers
Pages built around the searches your buyers actually type in Singapore.
Search and ads aimed at people ready to enquire in Singapore.
Calls, forms and bookings tagged to the search, ad or page behind them in Singapore.
If you supply packaging for e-commerce brands and want more account-ready enquiries, let us talk in Singapore.