Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Analytics for Foundation Repair
Analytics for Foundation Repair Companies in Singapore
A foundation job is large, slow to decide and often compared across several firms, so one signed proposal can pay for months of ads. Analytics follows each call and inspection request through the site visit, the proposal and the signature. You see which sources bring signed repairs, not just worried people with a crack in the wall.
For foundation repair companies that want to know which searches, ads and pages bring booked inspections and signed proposals, and what each one costs to win.
A long path from crack to contract
Context from how your customers search, compare and book.
A foundation sale has many steps. A homeowner notices a stair-step crack or a door that sticks, searches, calls two or three firms, books free inspections, compares proposals and may wait weeks. Analytics has to count each step, so you can see where people drop away.
Most contacts are not ready to buy. Many are checking whether a crack is serious, and some are sellers responding to an inspection report. Call length, form detail and whether an inspection was booked help separate people with a real repair from people with a passing worry.
Value differs enormously by job. Crack injection, wall bracing, piers and slab leveling are not the same sale. Tagging pages and ads by problem and fix lets reports show which searches bring the larger repairs, and whether those justify a higher cost per inspection or a longer wait for payback.
Long decisions blur credit. A click in March may become a signature in June after three site visits and a second opinion. Reports keep source data for a long window and show first and last touch, while referral work from realtors and engineers appears on its own line.
Who gets the most from foundation analytics
groups Customer segments
- person Residential foundation repair firms selling piers, bracing and slab work
- person Companies with in-house estimators who run many free inspections
- person Teams that work with engineers, realtors and home inspectors on referrals
- person Commercial repair contractors bidding for multi-week projects
psychology What drives their decision
- check_circle Cost per booked inspection and per signed proposal
- check_circle Which problems and fixes bring the largest jobs
- check_circle Visibility of drop-off between inspection and proposal
- check_circle A long attribution window for slow decisions
How we deliver Analytics
A clear, repeatable process built around how foundation repair customers search and decide.
1
Define the sales steps
With your sales manager we agree the milestones: a qualified call, an inspection booked, an inspection done, a proposal sent, a proposal signed and a job completed. Problem type and fix type are recorded so a crack repair is never counted like a full underpinning.
2
Put tracking on the front door
Separate numbers go on pages, the map listing and each ad group. The inspection form asks about the signs seen, the age of the home and whether a report exists. Your main number stays on trucks and paperwork, and calls ring through to your sales line.
3
Follow the proposal stage
We link tracked contacts to your proposal register, showing how many inspections produce a proposal and how many proposals are signed. The gap between proposal and signature is where firms lose most, so reports show it by source, problem and estimator.
4
Keep a long memory
Source data is held for months, since foundation decisions are slow. Reports show first touch and last touch, and mark repeat visits to proposal or financing pages. A source that starts many decisions but rarely closes them is separated from one that closes.
5
Review with your sales lead
A short monthly report covers spend, calls, inspections, proposals, signatures and value by source, plus a few suggested moves. Faults such as a broken inspection form are flagged within days, since each missed request is expensive.
monitoring
What Foundation Repair Analytics includes
See which channels bring real enquiries and new customers in Singapore
- check_circle Tracking numbers and inspection form events
- check_circle Written sales milestone list
- check_circle Proposal register links
- check_circle Monthly plain-language report
- check_circle Long-window attribution view
What you can expect
- verified You know which sources bring booked inspections and which bring signatures
- verified Crack repair, wall bracing, piers and slab work are compared on cost and value
- verified The drop between inspection and proposal is visible by source
- verified Slow decisions are credited to the source that started them
- verified Referral work from realtors and engineers sits beside paid sources
- verified Budget moves toward searches that produce signed repairs
Deliverables you receive
inventory_2 Tracking numbers for pages, map listing and each ad group, forwarding to your sales line
inventory_2 Inspection form events recording signs seen, home age and any existing report
inventory_2 Agreed list of foundation sales milestones from qualified call to signed proposal
inventory_2 Monthly report showing calls, inspections, proposals, signatures and value by source
inventory_2 Cost per booked inspection and per signed proposal by problem and fix type
inventory_2 Long-window attribution view showing first and last touch for slow decisions
Technical approach
The mechanics behind Analytics for foundation repair, explained plainly.
Long-window source tracking
Cookies and call records fade, so we store source data in your system as soon as a request arrives. A contact that returns weeks later is matched to its first visit, and the report credits both the starting and the closing source.
Proposal register links
Proposal numbers, values and dates come from your own register, not from our estimates. We link them to the contact by name and address, show where records do not match and ask your team to fix gaps, so the figures are fair and complete.
Privacy and documents
Homes, photos and engineer reports are sensitive. Documents stay in your own system and reports show counts and categories only. Recording calls is switched on only if you approve the notice wording first, and staff see only what their role needs. Retention follows local data rules.
What Foundation Repair analytics setup costs
Foundation Repair analytics setup starts at $500 USD one-time. Ongoing monthly reporting and reviews are scoped separately.
What's included
Tracking plan
IncludedA short plan naming the calls, forms and bookings that count as a real lead or sale for your business.
Tags, events and call numbers
IncludedTracking set up and tested so each lead is tied to the search or ad behind it.
Report and handover
IncludedA simple report layout and a walkthrough so your team can read it without help.
Monthly reviews, extra dashboards and data clean-up are scoped separately. Talk to us for a fit.
What to expect from analytics
Foundation cycles are long, so early reports show activity. Real comparison needs a few months of proposals.
Days 1 to 14
Milestones are agreed and numbers, forms and proposal links are installed and tested. You see a first picture of calls and inspection requests, plus leaks such as slow callbacks or forms that fail on phones.
Weeks 3 to 8
Inspections start to match sources, and the first proposals link back to them. The initial monthly report shows where requests stall, which estimators close best and which problem pages bring serious buyers.
Months 3 to 6 and beyond
Signed proposals appear against their first source. Cost per signed proposal steadies enough to guide budget between repair types. Realtor and engineer referrals remain untraceable to ads and are reported on their own line.
Other Foundation Repair marketing services
search SEO for Foundation Repair in Singapore arrow_forward query_stats SEM for Foundation Repair in Singapore arrow_forward ads_click Meta Ads for Foundation Repair in Singapore arrow_forward web Web Design for Foundation Repair in Singapore arrow_forward handshake CRM Integration for Foundation Repair in Singapore arrow_forward psychology AI Optimisation for Foundation Repair in Singapore arrow_forward
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓Frequently Asked Questions
What counts as a booked job in foundation repair reports? expand_more
A signed proposal with a problem type and value taken from your register. Calls, inspection bookings and proposals are earlier steps, shown separately so you see where people drop away.
Can analytics show which foundation repair searches bring signed jobs? expand_more
Yes. Pages and ads are tagged by problem and fix, then compared with signed proposals. Over time this shows which searches deserve more budget and which only bring worry.
Our foundation sales take weeks. Will the report still credit the first ad? expand_more
Yes. Source data is kept for a long window, and the report shows first and last touch. A decision that started in spring and closed in summer is credited to both.
Can we see where inspections turn into proposals and where they stall? expand_more
Yes. We compare inspections, proposals and signatures by source, problem and estimator. The gap between proposal and signature often points to a follow-up fix, not a marketing one.
How do you treat referrals from engineers and realtors? expand_more
They cannot be tied to an ad, so they get their own line, fed by what your sales team records. You see their value and closing speed beside paid sources.
Do tracking numbers replace the number on our foundation repair trucks? expand_more
No. The number on trucks, yard signs and paperwork stays. Tracking numbers appear on the website and ads only, and they ring through to your usual sales line.
Will the foundation report match our proposal register exactly? expand_more
We do not promise an exact match, since some contacts are untraceable and some proposals sign long after the first call. We reconcile monthly against your register and explain each gap in plain words.
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