Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Singapore.
Health, Wellness & Medical Aesthetics
More Eye Tests in Singapore.
More Dispenses.
Loyal Patients.
Built for Singapore service brands competing in local and regional search. Optometry practices grow when patients trust your clinical care and frame advice before they walk in. We build that trust where they search for eye health.
We build marketing that drives eye exam bookings, supports glasses and contact lens sales, and positions your practice as the eye doctor locals choose, without depending on low-quality shared leads in Singapore.
handshake verified star
Trusted by optometry practices to turn local demand into booked work Serving Central, East (Tampines), West (Jurong), North (Woodlands) and North-East (Punggol) across Central, East, West, North and North-East.
Who This Is For
Our optometry marketing is built for practices that compete on thorough exams, a good range of frames and patient continuity, not discount eye exam coupons alone in Singapore. Campaigns follow Google.com.sg and how local buyers actually enquire. Optometry demand shows up on Google.com.sg as "optometrist near me" and "eye exam booking". We build marketing around neighbourhood and planning-area pages across the CBD, Tampines, Jurong, Woodlands and Punggol, HDB estate and neighbourhood names. Optometry buyers book through WhatsApp and a local Singapore number. Proof that converts here is Google reviews, a Singapore phone number, and UEN on the profile. Slow replies lose the job to Google Business Profile and local Facebook groups. Reporting is in S$ (SGD); GST at 9% belongs in the unit economics.
check_circle Optometry operators covering the CBD, Tampines, Jurong, Woodlands and Punggol
check_circle Teams that need "optometrist near me" and "eye exam booking" on Google.com.sg
check_circle Businesses booking through WhatsApp and a local Singapore number, not a shared directory
check_circle Owners who want proof via Google reviews, a Singapore phone number, and UEN on the profile
Who buys, and what they search
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Who you are marketing to
- personAdults due for routine eye exams and prescription updates in Singapore
- personParents booking children's vision checks and myopia control in Singapore
- personContact lens wearers needing fittings, reviews and reorders in Singapore
- personStyle-conscious patients shopping frames and premium lenses in Singapore
- personPatients with dry eye, redness or sudden vision changes in Singapore
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What buyers search for
searchoptometrist near mesearcheye exam bookingsearchcontact lens fittingsearchdry eye treatment optometristsearchkids eye exam
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Ready to book
- boltOnline booking completions for eye exam or contact lens slots in Singapore
- boltSearches combining neighborhood names, open today or insurance accepted in Singapore
- boltVisits to specialty service pages followed by contact or booking in Singapore
- boltCalls asking about frame range, lenses or same-week availability in Singapore
What drives their decision
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Reputation, reviews and recommendations from family or their doctor in Singapore
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Appointment availability, online booking and location convenience in Singapore
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Clarity on fees, insurance and what the visit includes in Singapore
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Frame range, lens expertise and perceived clinical thoroughness in Singapore
How we capture intent
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Clinical and optical SEO in Singapore
Neighborhood pages for eye exams, contact lenses, dry eye and myopia control that rank for health and style-led queries in Singapore.
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Split paid search campaigns in Singapore
Separate campaigns for eye exam booking, specialty care and premium optical with negatives that reduce wasted clicks in Singapore.
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Map listing and reviews in Singapore
Your Google Business Profile (the map listing), new reviews and accurate location details for "optometrist near me" searches in Singapore.
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Booking-led conversion in Singapore
Landing pages with live availability, recall prompts and fast confirmation to secure appointments at peak intent in Singapore.
my_locationmarketing geo for optometry covers the CBD, Tampines, Jurong, Woodlands and Punggol with neighbourhood and planning-area pages.
Our Optometry Marketing Approach
01
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Optometry demand on Google.com.sg
Optometry shows up as "optometrist near me" and "eye exam booking" on Google.com.sg. We capture neighbourhood and planning-area pages across the CBD, Tampines, Jurong, Woodlands and Punggol, HDB estate and neighbourhood names.
02
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Leads that can book via WhatsApp and a local Singapore number
We filter tyre-kickers and job-seekers. The booking path is WhatsApp and a local Singapore number. Proof that converts is Google reviews, a Singapore phone number, and UEN on the profile, not a shared directory lead.
03
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Local proof, not a price race
Messaging names coverage, Google reviews, a Singapore phone number, and UEN on the profile, and response time. Slow replies lose optometry jobs to Google Business Profile and local Facebook groups.
04
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From click to booked work
Quote, follow-up and repeat work run through WhatsApp and a local Singapore number. Reporting is in S$ (SGD); GST at 9% belongs in the job maths.
05
insights
Attribution under PDPA-safe forms and chat logs
Every optometry enquiry keeps source, campaign and page. PDPA-safe forms and chat logs is in the tag plan in Singapore.
Optometry marketing services
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SEO for Optometry in Singapore
Help nearby customers find you on Google before they call a competitor in Singapore
- checkService and location pages built around searches like "optometrist near me" in Singapore
- checkClear answers to questions people ask when comparing options like "eye exam booking" in Singapore
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, enquire or book in Singapore
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SEM for Optometry in Singapore
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in Singapore
- checkGoogle Ads campaigns for "optometrist near me" and similar high-intent searches in Singapore
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks in Singapore
- checkLanding pages that match the ad and lead to calls or bookings in Singapore
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Meta Ads for Optometry in Singapore
Reach the right local audience on Facebook and Instagram with proof-led ads in Singapore
- checkLocation and interest targeting matched to how optometry customers decide in Singapore
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now in Singapore
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages in Singapore
web
Web Design for Optometry in Singapore
Pages that make it easy to understand the offer and take the next step in Singapore
- checkPages built for searches like "contact lens fitting" and for quote or booking requests in Singapore
- checkReviews, credentials and the areas you serve visible before anyone scrolls in Singapore
- checkForms, tap-to-call buttons and booking steps tested on phones in Singapore
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Analytics for Optometry in Singapore
See which channels bring real enquiries and new customers in Singapore
- checkCall, form and chat tracking by campaign and landing page in Singapore
- checkReporting tied to qualified leads and new customers, not vanity clicks in Singapore
- checkDashboards your team can use to decide where to spend more or cut back in Singapore
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CRM Integration for Optometry in Singapore
Get every enquiry into your CRM (customer tracking system) fast, with its source recorded in Singapore
- checkEnquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person in Singapore
- checkSource tags so every sale traces back to the marketing that brought it in Singapore
- checkAutomatic follow-up steps so new enquiries get a fast reply and more turn into sales in Singapore
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AI Optimisation for Optometry in Singapore
Make your business easier for AI search tools to understand and recommend in Singapore
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately in Singapore
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews in Singapore
- checkMonitoring how AI surfaces your brand for searches like "optometrist near me" in Singapore
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in Singapore.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in Singapore.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in Singapore.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in Singapore.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in Singapore.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in Singapore.
Certified and experienced
Certified where it matters. Accountable for the outcome in Singapore.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in Singapore.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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Qualified optometry enquiries from "optometrist near me" on Google.com.sg
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Less spend lost to Google Business Profile and local Facebook groups in Singapore
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Faster replies on WhatsApp and a local Singapore number
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A clear view of which channel booked the work
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More booked eye exam and contact lens appointments in Singapore
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Separate campaigns for routine care, specialty care and shoppers looking for glasses in Singapore
This is optometry marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume in Singapore.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning in Singapore.
Budgets and reporting in S$ (SGD). GST at 9% belongs in the unit economics.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
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format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
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format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
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format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
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format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
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format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about optometry marketing? We have got honest answers in Singapore.
Most optometry enquiries are time-wasters. Can you fix the quality?
Quality is targeting and message match. On Google.com.sg we split "optometrist near me" from cheap research. The filter is WhatsApp and a local Singapore number plus Google reviews, a Singapore phone number, and UEN on the profile, not another form field.
How quickly will Optometry see results?
Paid can produce qualified enquiries in weeks. SEO on Google.com.sg compounds.
Do we have to sign a long contract?
No. It is month to month, with no commitment, and free to cancel with 1 month's notice. Most clients stay because "optometrist near me" and booking via WhatsApp and a local Singapore number perform.
How do you report on what is working?
Reporting is enquiries and booked work, tied to Google.com.sg and neighbourhood and planning-area pages. Every lead has a source. PDPA-safe forms and chat logs is in the measurement plan.
How do patients choose an optometry practice in Singapore?
Most choose from the map results, a handful of reviews and whether the practice takes their vision plan and has an open slot soon. Word of mouth from family and from their doctor still carries weight. Clear hours, a simple booking route and honest exam descriptions tip the decision in Singapore. Campaigns follow Google.com.sg and how local buyers actually enquire.
What is a good lead for an optometry practice in Singapore?
A booked eye exam or contact lens fitting from someone in your Singapore service area is the best. A call about frames from a person who then visits is also valuable. We track the type of appointment, so you see which sources bring exams and which bring browsers.
Do you market eye exams and frame sales differently in Singapore?
Yes. Eye exam campaigns lead with eye health, open slots and plan acceptance. Optical campaigns show frame ranges, lens options and style. We report the two separately, so you can see what drives each result in Singapore.
Can you promote myopia control or dry eye care in Singapore?
Yes. These services need their own pages and adverts, written for parents or screen-heavy workers. We describe the visit and the assessment without promising outcomes, and your optometrist approves clinical wording before it goes live in Singapore.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in Singapore.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in Singapore.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in Singapore.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in Singapore.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in Singapore.
Let's Book More Tests in Singapore
If you run an optometry practice and want more booked appointments and stronger patient acquisition, without racing on coupon offers alone, let us talk in Singapore.