Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
People do not search for a window cleaner until the smears bother them, but they will notice a short clip of glass turning clear. Facebook and Instagram let you show that to the streets on your round, offer a simple sign-up and quietly fill the gaps in your week.
For window cleaners who want to grow a dense, regular round by reaching homes and shops street by street, before the next search happens.
Context from how your customers search, compare and book.
Window cleaning sells itself in a few seconds of video. Water sweeping off a pane, a dirty sill wiped bright and a conservatory roof turning clear all make people look at their own windows. Few of them were about to search, which is exactly why social is useful. It reaches households that never typed a word.
A route is a map, and Meta can follow it. You can show ads to people living on specific streets or within a short distance of existing customers. That keeps travel low and makes each new stop cheaper to serve. As a street fills, targeting moves on to the next, so the round grows like a stain spreading.
The offer needs to be easy to say yes to. A free first clean of the front windows, a no-obligation quote by photo or a sign-up for a four-weekly visit with the first month at a trial rate are typical. We avoid deep discounts that attract customers who leave after one clean.
Because the benefit is repeat business, the follow-up is half the work. People who watch a clip and do not sign up see reminders in the following weeks, perhaps with a seasonal note about pollen or autumn leaves. Existing customers can also be asked, with consent, to recommend a friend on the same street.
A clear, repeatable process built around how window cleaning customers search and decide.
We draw the streets and radius around your current stops and build audiences of households and local businesses within them. Existing customers are excluded from new-customer ads. You see the map and settings before spend starts and can change them as the round fills.
We use your clips of poles, squeegees, sills and conservatories, plus clear before and after photos. We add short on-screen words and make feed and story sizes. You approve all footage, and we avoid showing recognisable homes without permission.
The offer might be a free first clean of front windows, a photo quote or a trial visit schedule. The form asks for street, number of windows, floors, access and preferred frequency. Short answers let you reply with a price and a start date.
Viewers who watched most of a clip, or opened the form without finishing, see reminders over the following weeks. These show a different building type, a seasonal note or your trial offer. They stop when someone signs up.
Sign-ups reach your phone immediately, with a reply script that confirms the street and offers a first visit. Every two weeks we check lead quality and creative and swap out clips that stop working. A monthly report ties spend to new regular customers.
Reach the right local audience on Facebook and Instagram with proof-led ads in Singapore
The mechanics behind Meta Ads for window cleaning, explained plainly.
The platform lets us place ads inside a set distance of chosen points, such as your existing stops. We start tight, widen when the audience is too small to learn and exclude areas where the round is full. The map is reviewed every month.
Most people watch with the volume off. Clips open on the clearest moment, carry large simple words and finish inside half a minute. We test several openings and keep the one people watch longest, then rotate new footage in to avoid repetition.
Satisfied customers on a street are your best salespeople. With their consent, we can run a light referral ad or a message asking them to pass on your name. We never offer anything that breaks platform rules, and you approve the wording.
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages built around the searches your buyers actually type.
Search and ads aimed at people ready to enquire.
Calls, forms and bookings tagged to the search, ad or page behind them.
Social ads need time to find the right households. We look at new regular customers, not likes.
We choose the target streets and the offer, collect footage and build the form and tracking. A small test runs with two or three clips, and each sign-up is read to see who responds.
Meta works out which households react, and we compare clips, offers and streets side by side. Weak ads are switched off and reminders begin. What we watch most closely is how many sign-ups become regular customers.
With enough history we scale the clips that work, shift the map as streets fill and plan around the seasons. We do not promise customer numbers, and results depend on your streets and speed of reply.
Our team
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Get a free audit and we will show you where you are losing enquiries today.
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