Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Strata cleaning is won building by building, through managers, committees and a calendar of meetings. Details drift across emails and spreadsheets, and a quote that needed a nudge before the owners met is forgotten. A customer record system keeps each building, contact and date in one place.
For strata cleaning owners who want buildings, managers and committees recorded together, quotes chased before meetings and review dates visible long before a contract ends.
Context from how your customers search, compare and book.
A single building involves several people. The building manager asks for the quote, a committee chair or treasurer reads it, residents report problems and a caretaker may let your crew in. A record that links all of them to one building keeps the right person informed and avoids sending the same document twice.
Scope details are long and specific. Floors, lifts, lobbies, stairwells, bin rooms, car park levels, glass doors, pool or gym areas, frequency per area and chemical or safety rules. Held in one record, they let your quoter produce a consistent written scope and let a supervisor check it on site.
Timing follows meetings, not seasons. A quote is most useful a week before a committee sits, and a renewal conversation belongs months before the contract date. Calendar reminders attached to each building and committee make sure these windows are not missed, even when the owner is busy cleaning.
Once signed, the record keeps working. Resident complaints, extra requests, inspection results and a manager's change of employer all matter. A manager who moves to a new management company often takes you with them, if your records show who to contact and what was said last.
A clear, repeatable process built around how strata cleaning customers search and decide.
We list how managers contact you: calls, request forms, emails with tender packs and introductions from other managers. For each route, we check who sees it, how fast they see it and where the details end up today, so gaps are clear.
A building record holds address, type, floors, lifts, areas, frequency, current contractor, contacts with roles, meeting dates, documents sent and quote status. Fields follow the order of your site walk, so entry is quick and a second person can read it later.
Forms, tracked calls and incoming emails create or update building records with their source. An acknowledgement thanks the manager and asks for any missing scope details, and an alert goes to your quoter so the quote starts the same day.
For each quote, we set a reminder a few days before the committee date and a polite check-in afterwards. Signed contracts receive review and renewal reminders, so you can propose a service review ahead of the date.
Won, lost and renewed statuses return to your ad and search reports, which then learn what a good building looks like. Monthly we look at reply times, quote age, win rates by building size and how many managers came through earlier relationships.
Get every enquiry into your CRM (customer tracking system) fast, with its source recorded in Singapore
The mechanics behind CRM Integration for strata cleaning, explained plainly.
Each building can hold managers, committee members, caretakers and accounts staff with their roles. Messages go to the right person, and you can see who has received your insurance and safety documents.
Insurance certificates, safety plans, chemical data sheets and sample inspection sheets attach to the record and are shared by link. Access is limited by role, so a cleaner can see site instructions but not commercial terms.
Signed buildings can be passed to your rostering or invoicing tool, where it allows, so scope and frequency are entered only once. Where no link exists, a scheduled export keeps both lists aligned.
Strata Cleaning CRM integration is scoped to the system you already use, or a simple one if you have none. We quote it after a short look at how leads reach you today.
What's included
Every lead from forms, calls and ads lands in one place with its source, and goes to the right person.
Fast first replies and follow-up steps, so fewer leads go quiet.
Booked and lost outcomes tagged, so reports and ad accounts learn which leads were real.
The cost depends on your current tools and how many steps you want automated. Talk to us for a fit.
Tidier records and quicker replies come within days. The payoff in renewals and timing builds across a contract year.
We set up the building record, connect forms, tracked calls and email and write the acknowledgement. Existing buildings, managers and live quotes are loaded, so nothing begins from a blank list.
New requests arrive with their source and a prompt acknowledgement, and your quoter receives alerts. Meeting dates are added to open quotes, so reminders begin running, and we tidy any field your team finds clumsy.
Review and renewal dates approach and become routine conversations. Win rates by building size can be read by source. We do not promise more contracts, only fewer lost to bad timing.
Our team
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
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