Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Analytics for Scrapyards and Car Dismantlers
Analytics for Junkyards and Salvage in Singapore
A salvage yard earns from two very different callers: someone who needs a used door for a named car, and someone who wants to sell a dead one. They need different answers and different marketing. Analytics separates the two, tracks each call to its source and shows what a bought car or a sold part actually cost to win.
For salvage yards, self-service yards and scrap buyers who want to know which marketing produces part sales, bought vehicles and fewer wasted calls.
Two businesses under one roof
Context from how your customers search, compare and book.
Part buyers and car sellers behave differently. A part buyer searches a year, make, model and part, calls to ask if it is in stock and wants a price and a pickup time. A car seller searches for a quote, describes a vehicle and wants a fast offer and a pickup date. Reports must show the two separately.
The phone does most of the work. Many callers have a greasy hand on a half-dismantled engine and will not fill in a form. So tracked numbers for each channel, plus a simple note after the call about what was asked for, matter more than page views. A note that says part in stock, part not in stock or car quote given adds the missing meaning.
Stock gaps distort results. If a yard gets many calls for one model it does not hold, the marketing looks poor when the real issue is inventory. Reporting calls by requested part, make and model shows what people want and cannot find, which is useful for buying cars at auction or from sellers.
Not everything can be traced. A mechanic who knows your yard, or a driver told about it by a tow operator, will show as direct. Scrap metal prices and local rules also move demand regardless of marketing. We show traced results, mark the rest unattributed and avoid pretending to be exact.
Who benefits from yard analytics
groups Customer segments
- person Full-service yards selling tested used parts with a warranty
- person Self-service yards that charge entry and rely on foot traffic
- person Yards that buy end-of-life and non-running vehicles for scrap and parts
- person Operators who sell to repair shops and body shops as regular accounts
psychology What drives their decision
- check_circle Calls tracked by channel and by what was asked
- check_circle Car purchase quotes followed to a pickup
- check_circle Requested parts that were not in stock
- check_circle Trade accounts shown apart from walk-in buyers
How we deliver Analytics
A clear, repeatable process built around how scrapyards and car dismantlers customers search and decide.
1
Split parts from vehicle buying
We list what counts as a win in each business: a part sold or reserved, an entry fee at the gate, a car quote accepted and a vehicle collected. Each win gets its own event or status. Lost reasons include no stock, price, distance and no paperwork.
2
Tracked numbers by channel
Separate numbers go on the website, the map listing and ads for parts and for car buying. Your main number stays on signs and documents. The staff who answer learn a one-line way to note the result of each call, such as part sold or quote given.
3
Capture what people ask for
Part searches on the site, call notes and quote forms record the make, model and part requested. This builds a list of what customers want, and which requests failed for lack of stock. It also shows the cars to look out for when buying.
4
Follow quotes to pickups
A car quote is followed through acceptance, pickup scheduling and completed collection. We note how many quotes end with a no-show or a better offer elsewhere, and which sources bring sellers who actually hand over a car and the right paperwork.
5
Monthly report and stock advice
We bring a short report: cost per bought vehicle and per part sale, calls by hour, unfilled requests and best sources. We add advice on which parts to list first and which areas to rest, with caution where numbers are small.
monitoring
What Scrapyards and Car Dismantlers Analytics includes
See which channels bring real enquiries and new customers in Singapore
- check_circle Tracked numbers and forms
- check_circle Call outcome notes
- check_circle Requested parts report
- check_circle Car purchase funnel
- check_circle Monthly report and call
What you can expect
- verified You know the cost of each bought vehicle and each part sale
- verified Part buyers and car sellers are reported separately, each with its own sources
- verified Requested parts you do not hold become a clear stock list
- verified Missed calls are visible by hour at the counter and in the yard
- verified Car quotes are followed to pickup or loss, with reasons
- verified Trade accounts such as repair shops are tracked apart from one-off buyers
Deliverables you receive
inventory_2 Tracked numbers and forms for part requests, car quotes and trade accounts
inventory_2 A one-line call outcome note agreed with whoever answers the phone
inventory_2 Report of requested makes, models and parts, including those not in stock
inventory_2 Car purchase funnel from quote to accepted offer to completed pickup
inventory_2 Self-service entry tracking where a gate system or counter log can supply it
inventory_2 Monthly report with cost per bought vehicle, cost per part sale and unfilled demand
Technical approach
The mechanics behind Analytics for scrapyards and car dismantlers, explained plainly.
Call tracking for busy counters
Tracked numbers forward to your normal phones, so nothing changes at the counter. Missed calls are logged with the time, which is often the biggest single loss in a yard where the staff are out among the vehicles.
Linking calls to sales
Calls are matched to sales by caller number and time using your yard software, point of sale or a daily sheet. This lets us count sold parts and collected cars, not only calls. Customer details stay in your system.
Stock and request data
Search terms from the site, quote form fields and call notes are grouped by make, model and part. They are read beside your own stock list. Gaps show up quickly, and so do parts that are listed but never asked for.
What Scrapyards and Car Dismantlers analytics setup costs
Scrapyards and Car Dismantlers analytics setup starts at $500 USD one-time. Ongoing monthly reporting and reviews are scoped separately.
What's included
Tracking plan
IncludedA short plan naming the calls, forms and bookings that count as a real lead or sale for your business.
Tags, events and call numbers
IncludedTracking set up and tested so each lead is tied to the search or ad behind it.
Report and handover
IncludedA simple report layout and a walkthrough so your team can read it without help.
Monthly reviews, extra dashboards and data clean-up are scoped separately. Talk to us for a fit.
What to expect from analytics
Tracking can be live within a couple of weeks. Patterns in parts demand and car buying need a few months of real calls.
Days 1 to 14
We agree the wins and losses, install tracked numbers and forms, and test calls with staff. You quickly learn how many calls go unanswered and what callers ask for most.
Weeks 3 to 8
Calls and quotes build up with their sources attached. The first report separates part sales from car purchases and lists the requests that failed for lack of stock.
Months 3 to 6 and beyond
Seasonal swings appear, such as winter breakdowns or spring clean-ups. Cost per bought vehicle becomes meaningful. Results depend on stock, scrap prices and how quickly calls are answered.
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Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓Frequently Asked Questions
How can junkyards tell which calls lead to sales? expand_more
By tracked numbers and a one-line outcome note after each call. We match these to part sales and collected cars from your records. Without outcome notes we can report only calls.
Can you separate part buyers from car sellers at junkyards? expand_more
Yes, with separate numbers, forms and pages for each. Reports show cost per part sale and cost per bought vehicle apart, because the two have little in common.
What about parts people ask for that we do not have? expand_more
We record them by make, model and part. Over time this shows what junkyards in your area are missing and which cars to buy, which can be as useful as any ad.
Do you track entries at self-service junkyards? expand_more
Where a gate system or a counter log can give daily totals, yes. Otherwise we use a simple coupon or a question at the counter to estimate how many visitors came from marketing.
Can analytics show a car quote that never ended in a pickup at our junkyards? expand_more
Yes. Each quote is followed through acceptance, pickup scheduling and collection, with a reason when it drops out. Many sellers get a second offer, and the reasons show how to respond.
Will tracked numbers confuse customers? expand_more
No. Your main number stays on signs, invoices and documents. Tracked numbers appear on the website, listing and ads, and calls ring through to your normal phones.
What should owners of junkyards prepare for this work? expand_more
Access to your website, listing, ad accounts and phone system, plus a part sales export or daily sheet. A short talk with whoever answers the phone about what callers ask is very valuable.
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