Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Singapore.
Aged Care and Disability
Eldercare Marketing
For Families Choosing Care for Singapore
Adult children choosing eldercare in Singapore WhatsApp two or three operators before they visit. We bring those family enquiries to your service, and we keep job seekers out of the count.
We build the search, service pages and WhatsApp tracking in Singapore.
handshake verified star
Trusted by Singapore eldercare and home-care operators to turn local demand into booked work Serving Central, East (Tampines), West (Jurong), North (Woodlands) and North-East (Punggol) across Central, East, West, North and North-East.
Who This Is For
For Singapore eldercare and home-care operators who want family enquiries they can support, with marketing that is calm and respects how families make care decisions.
check_circle Senior day care and dementia day care centres filling places
check_circle Home nursing and home personal care providers serving named estates
check_circle Nursing homes and senior care residences answering family enquiries
check_circle Rehabilitation and therapy providers focused on older adults
check_circle Operators opening a second centre in a new town
Who buys, and what they search
groups
Who you are marketing to
- personAdult children arranging care for a parent while working in Singapore
- personSpouses and older caregivers looking for respite or day support in Singapore
- personFamilies planning care at home after a hospital stay in Singapore
- personFamilies comparing day care, home care and nursing home options in Singapore
- personEmployers of domestic helpers seeking additional support for an older person in Singapore
travel_explore
What buyers search for
searchsenior day care centre near mesearchhome nursing service in tampinessearchdementia day care singaporesearchnursing home vs home care for elderly parentsearchelderly care at home after hospital discharge
bolt
Ready to book
- boltThe enquiry names a specific service, estate and preferred days or hours in Singapore
- boltThe family asks about visiting, trial days or a care assessment in Singapore
- boltThe message mentions a discharge date, a recent diagnosis or a change in routine in Singapore
- boltThe contact arrives by WhatsApp or phone and asks about availability in Singapore
What drives their decision
check_circle
Whether the service is close to home or on a convenient transport route in Singapore
check_circle
Clear description of staffing, activities and daily routine in Singapore
check_circle
Language and cultural fit between staff and the older person in Singapore
check_circle
How fees, subsidies and financing questions are explained in Singapore
check_circle
A warm, prompt reply and a chance to visit before deciding in Singapore
How we capture intent
search
Local search
Service and estate pages that match how families look for day care, home nursing and senior care near them in Singapore.
ads_click
Search advertising
Careful Google Ads campaigns with negatives that exclude job seekers and out-of-catchment queries in Singapore.
location_on
Google Business Profile
Accurate listings and visit information for each centre, with considerate review handling in Singapore.
dashboard_customize
WhatsApp and form tracking
Click-to-chat, call and form tracking that shows which source led to a visit or a place in Singapore.
my_locationEstates and towns across Singapore, such as Ang Mo Kio, Toa Payoh, Bishan, Bedok, Tampines, Jurong, Woodlands, Yishun, Punggol and Sengkang, defined by the catchment the operator staffs. Singapore is compact, so estate and transport links matter more than distance.
Our Eldercare Marketing Approach
01
flight_takeoff
Reaching People Who Are Ready to Buy
Customers choose based on location, timing and need. We reach people while they research, compare and get ready to book, with a focus on local searches for what you offer in Singapore.
02
filter_alt
Better-Quality Leads
Not every lead is worth your time. We filter out casual enquiries early, focus on people ready to book, and steer leads toward the customers you actually want in Singapore.
03
auto_awesome
Messaging That Sets You Apart
We build your message around trust, local relevance and clear value, so customers choose you for more than price in a crowded Singapore market.
04
event
Support From First Search to Repeat Business
From the first search to the quote, follow-up and repeat business, we make sure your online presence backs up every offline conversation in Singapore.
05
insights
Clear Reporting on What Works
We set up tracking that shows where each lead came from, which channels help close a sale, and what each one returns on your spend, so you know what is really bringing in business in Singapore.
Eldercare marketing services
search
SEO for Eldercare
Help nearby customers find you on Google before they call a competitor in Singapore
- checkService and location pages built around searches like "senior day care centre near me" in Singapore
- checkClear answers to questions people ask when comparing options like "home nursing service in tampines"
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, enquire or book in Singapore
query_stats
SEM for Eldercare
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in Singapore
- checkGoogle Ads campaigns for "senior day care centre near me" and similar high-intent searches in Singapore
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks in Singapore
- checkLanding pages that match the ad and lead to calls or bookings in Singapore
ads_click
Meta Ads for Eldercare
Reach the right local audience on Facebook and Instagram with proof-led ads in Singapore
- checkLocation and interest targeting matched to how eldercare customers decide in Singapore
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now in Singapore
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages in Singapore
web
Web Design for Eldercare
Pages that make it easy to understand the offer and take the next step in Singapore
- checkPages built for searches like "dementia day care singapore" and for quote or booking requests
- checkReviews, credentials and the areas you serve visible before anyone scrolls in Singapore
- checkForms, tap-to-call buttons and booking steps tested on phones in Singapore
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in Singapore.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in Singapore.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in Singapore.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in Singapore.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in Singapore.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in Singapore.
Certified and experienced
Certified where it matters. Accountable for the outcome in Singapore.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in Singapore.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
check
More family enquiries the team has capacity to support in Singapore
check
Service pages in plain eldercare language that describe what is offered and where in Singapore
check
Job-seeker queries kept away from family enquiry forms and WhatsApp in Singapore
check
Each enquiry traced to its source, so staff can see which query led to a visit or a place in Singapore
check
Reporting that ties spend to enquiries and occupied places rather than clicks in Singapore
This is eldercare marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume in Singapore.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning in Singapore.
Budgets and reporting in S$ (SGD). GST at 9% belongs in the unit economics.
You are in good company
starstarstarstarstar
format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
person
Warren Stokes
Director of Sales and Marketing, Avidian
starstarstarstarstar
format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
person
Andrew Woodruff
CEO, Woodruff Property Management
starstarstarstarstar
format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
person
Michael Sweet
CEO, 1800 CLEANER
starstarstarstarstar
format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
person
Paul Liddiatt
Chief Marketing Officer, NewBook
starstarstarstarstar
format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
person
Joe Charlson
CEO, CallerReady
starstarstarstarstar
format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
person
Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about eldercare marketing? We have got honest answers in Singapore.
What counts as a good lead for an eldercare operator?
A good lead is an adult child, spouse or discharge planner who names a service, a residential area and a rough start. A request for a visit or a trial day is better still. Job seekers, searches from far outside your reach and services you do not offer are not leads in Singapore.
How do families choose between day care, home care and a nursing home?
Most begin with the older person's safety and routine at home, then weigh travel time, cost and how willing the parent is to go out. Many look at several options in a few days and contact more than one provider. A kind reply and a chance to visit often settle it in Singapore.
Is there a busy season for eldercare?
Demand is steadier than in most trades, but it rises after hospital discharges, during long holidays when family helpers travel and when hot or wet weather makes staying home harder. Festive periods bring requests for short respite stays. We watch your own intake and adjust pages and budgets to match in Singapore.
What should we have ready before marketing starts?
Have your registration and insurance details, a daily timetable, photos with consent, staff language and qualification details, transport notes and a clear fee explanation ready. We can then write pages that are accurate and warm. You approve every statement about care, subsidy and eligibility in Singapore.
Can you handle messaging apps as a contact path?
Yes. Families often prefer a quick message to a phone call, so we add click-to-chat buttons, set reply rules and track chats like calls. A named person on your team should answer, and we help you write a short opening reply in Singapore.
Do you make clinical or placement decisions?
No. Care plans, assessments, eligibility and fees stay with your clinical lead and management. We market the service honestly, write only what you approve and never promise a medical outcome or a place in Singapore.
What does HeyLead do each month for an eldercare service?
We run the search, advertising and website work, answer your questions and send a short report on family contacts, visits and trial days by source. Places filled are included where your team records them. We say plainly what worked and what we will change in Singapore.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in Singapore.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in Singapore.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in Singapore.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in Singapore.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in Singapore.
Talk About Your Family Enquiries
If you run a Singapore eldercare or home-care service and want more family enquiries you can support, get in touch. We will begin with the services and towns you actually staff.