13 Features to Try in SEMrush Position Tracking Tool

Introduction

SEMrush is an excellent tool for managing your SEO and digital marketing campaigns. And one of the key features of SEMrush is Position Tracking, which makes it easy for you to monitor your website’s performance, track keywords and analyze your competitors’ strategies. In this blog post, we will explore 13 features to try in the SEMrush Position Tracking Tool.

1. Track Your Keyword Rankings

One of the primary features of the SEMrush Position Tracking Tool is the ability to track your keyword rankings. This feature enables you to monitor the performance of your targeted keywords and observe any fluctuations in your rankings. It is essential for you to stay up-to-date with the ranking trends of your keywords if you want to improve your website’s search engine visibility.

To track your keywords in SEMrush Position Tracking Tool, you need to create a new project and add your website along with the targeted keywords. After adding the keywords, you will be able to view the following information:

– Position: The current position of your keyword in the search engine.
– Visibility: The estimated visibility percentage of your keyword on the first page of SERPs.
– Traffic: The expected traffic to your website from the keyword.
– CPC: The cost-per-click of the keyword in Google AdWords.

2. Analyze Your Competitors

SEMrush Position Tracking Tool allows you to track your competitors’ rankings and gain insights into their SEO strategies. By analyzing your competitors’ strengths and weaknesses, you can gain a competitive advantage and improve your website’s performance.

To analyze your competitors in SEMrush Position Tracking Tool, you need to add their websites along with your website. Once added, you will be able to view the following information:

– Competitors’ rankings for targeted keywords.
– Competitors’ visibility and traffic percentage for targeted keywords.
– Competitors’ top organic search results.
– Competitors’ organic and paid search trends.

3. Monitor Local Rankings

If you are running a local business or targeting a specific geographic region, then monitoring local rankings is crucial for your success. SEMrush Position Tracking Tool allows you to track your keyword rankings for specific locations and provides you with valuable insights into your local SEO performance.

To monitor local rankings in SEMrush Position Tracking Tool, you need to create a new project and add your website along with the targeted keywords and locations. After adding the locations, you will be able to view the following information:

– Rankings for specific locations.
– Local search volume for targeted keywords.
– The number of search results for targeted keywords in specific locations.

4. Track Mobile Rankings

Mobile SEO is becoming increasingly important in today’s digital world. As mobile internet usage continues to grow, it is essential for you to track your website’s mobile rankings. SEMrush Position Tracking Tool allows you to monitor your website’s mobile rankings and optimize your website for mobile devices.

To track mobile rankings in SEMrush Position Tracking Tool, you need to create a new project and add your website along with the targeted keywords and select the mobile device. After selecting the mobile device, you will be able to view the following information:

– Rankings for mobile devices.
– Mobile search volume for targeted keywords.
– The number of search results for targeted keywords on mobile devices.

5. Monitor Featured Snippets

Featured Snippets are Google’s attempt to provide users with answers to their questions without the need to click through to a website. If you manage to get your content into a Featured Snippet, you can expect a surge in traffic to your website. SEMrush Position Tracking Tool allows you to monitor your website’s Featured Snippets and track your competitors’ Snippets.

To monitor Featured Snippets in SEMrush Position Tracking Tool, you need to create a new project and add your website along with the targeted keywords. After adding the keywords, you will be able to view the following information:

– The number of Featured Snippets for targeted keywords.
– Your website’s Featured Snippets.
– Competitors’ Featured Snippets.

6. Analyze SERP Features

SERP Features are additional elements that Google displays in the search engine results pages apart from the standard blue links. Examples of SERP Features include Featured Snippets, Local Packs, Knowledge Panels, etc. SEMrush Position Tracking Tool allows you to monitor the SERP Features related to your targeted keywords and gain insights into your SEO strategy.

To analyze SERP Features in SEMrush Position Tracking Tool, you need to create a new project and add your website along with the targeted keywords. After adding the keywords, you will be able to view the following information:

– The number of SERP Features for targeted keywords.
– The types of SERP Features that appear in search results.
– Your website’s appearance in SERP Features.
– Competitors’ appearance in SERP Features.

7. Monitor Google Maps Rankings

If you are running a local business, then appearing on Google Maps is an essential marketing strategy. SEMrush Position Tracking Tool allows you to monitor your Google Maps rankings and track the performance of your competitors.

To monitor Google Maps rankings in SEMrush Position Tracking Tool, you need to create a new project and add your website along with the targeted keywords and locations. After adding the locations, you will be able to view the following information:

– Your website’s appearance in Google Maps.
– The number of search results for targeted keywords in Google Maps.
– Competitors’ appearance in Google Maps.

8. Track YouTube Rankings

YouTube is the second most popular search engine after Google. If you are creating video content for your website, then it is crucial for you to track your YouTube rankings. SEMrush Position Tracking Tool allows you to monitor your YouTube rankings and gain insights into your video SEO.

To track YouTube rankings in SEMrush Position Tracking Tool, you need to create a new project and add your YouTube channel along with the targeted keywords. After adding the keywords, you will be able to view the following information:

– Rankings for targeted keywords.
– Video views and metrics.
– Competitors’ YouTube rankings.

9. Monitor Branded Keywords

Branded keywords are the keywords that contain your brand name or variations of it. It is essential for you to monitor your branded keywords and track any fluctuations in your brand’s visibility. SEMrush Position Tracking Tool allows you to monitor your branded keywords and gain insights into your brand’s awareness among the audience.

To monitor branded keywords in SEMrush Position Tracking Tool, you need to create a new project and add your website along with the targeted branded keywords. After adding the keywords, you will be able to view the following information:

– Rankings for branded keywords.
– The estimated number of brand searches.
– The position of your brand name in the search results.

10. Monitor Your Website’s Organic CTR

Your website’s Click-Through-Rate (CTR) is an essential SEO metric that measures the percentage of people who clicked on your website’s link after seeing it in the search engine results pages. SEMrush Position Tracking Tool allows you to monitor your website’s organic CTR and track any improvements you make in your SEO strategy.

To monitor your website’s organic CTR in SEMrush Position Tracking Tool, you need to create a new project and add your website along with the targeted keywords. After adding the keywords, you will be able to view the following information:

– Your website’s organic CTR for targeted keywords.
– The position and CTR of your competitors for targeted keywords.

11. Analyze Your Paid Ads Performance

If you are running paid ads campaigns, then monitoring the performance of your ads is crucial for your success. SEMrush Position Tracking Tool allows you to monitor your paid ads performance and gain insights into your PPC strategy.

To analyze your paid ads performance in SEMrush Position Tracking Tool, you need to create a new project and connect your Google Ads account. After connecting the Google Ads account, you will be able to view the following information:

– The number of impressions, clicks, and conversions for your paid ads.
– Your average ad position and CTR.
– The average cost-per-click of your ads.
– The performance of your competitors’ paid ads.

12. Create Custom Reports

SEMrush Position Tracking Tool allows you to create custom reports that can be shared with your team or clients. Custom reports can help you showcase the progress of your SEO strategy and communicate your performance effectively.

To create custom reports in SEMrush Position Tracking Tool, you need to open your project and select the ‘Reports’ option. After selecting the ‘Reports’ option, you will be able to customize your report by selecting the metrics, filters, and branding options.

13. Schedule Email Alerts

SEMrush Position Tracking Tool allows you to schedule email alerts that notify you of any significant changes in your website’s rankings or performance. Email alerts can help you stay up-to-date with your website’s performance and take immediate action if necessary.

To schedule email alerts in SEMrush Position Tracking Tool, you need to open your project and select the ‘Settings’ option. After selecting the ‘Settings’ option, you will be able to set up your email alerts by selecting the type of alert, frequency, and recipients.

Conclusion

SEMrush Position Tracking Tool is a powerful SEO and digital marketing tool that can help you improve your website’s search engine visibility, track your competitors, and gain insights into your SEO strategy. By using the 13 features mentioned in this blog post, you can optimize your website’s performance and achieve your digital marketing goals. Try SEMrush Position Tracking Tool today, and take your SEO to the next level!