Earning Quality Links with 6 Powerful Linkable Asset Types: A Step-by-Step Guide.

Earning Quality Links with 6 Powerful Linkable Asset Types: A Step-by-Step Guide

Link building is an important aspect of any SEO strategy. However, it’s not just about getting any link, but the quality of the links you acquire matters. Quality links are those that come from authoritative and relevant websites. They can have a significant impact on your website’s search engine rankings and visibility.

One way of earning quality links is by creating linkable assets. Linkable assets are valuable pieces of content that people are likely to link to because they provide value, offer insights, or solve problems. In this blog post, we will discuss six powerful linkable asset types and how to create them.

1. Research-Based Content

Research-based content is an effective way of earning quality links. People are always looking for information to back up their claims or support their arguments. By creating research-based content, you can provide them with the information they need. This could be in the form of surveys, studies or reports.

When creating research-based content, ensure that it is valuable and provides new insights. Also, present your findings in a visually appealing and easy-to-understand format. For instance, you can use infographics to present complex data in a simplified manner.

An excellent example of a website that leverages research-based content is Hubspot. They produce annual reports on marketing trends that provide valuable insights and statistics.

2. Interactive Content

Interactive content is a great way of attracting links because it offers a unique experience for users. It could be in the form of quizzes, calculators, or games. Interactive content provides an opportunity for users to engage with your content and share it with others.

An excellent example of interactive content is the Buzzfeed quiz. They create quizzes that cover a wide range of topics, from personality tests to trivia. Users share these quizzes with their friends, and this generates links for Buzzfeed.

When creating interactive content, ensure that it is designed to cater to the user’s interests. Also, make it shareable and visually appealing.

3. Visual Content

Visual content is a powerful linkable asset type. People are more likely to share and link to visual content compared to written content. This could be in the form of images, videos, or infographics.

To create effective visual content, you need to focus on telling a story or presenting information in a visually appealing manner. Ensure that the content is relevant and adds value to the user.

An excellent example of a website that produces effective visual content is Neil Patel. He creates informative and well-designed infographics that are visually appealing and provide valuable insights.

4. Original Data

Original data is a linkable asset that is highly valued by websites. Original data provides new insights and information that can support arguments or back up claims. This could be in the form of internal data or data obtained from surveys or research.

When creating original data, ensure that it is unique and provides new information. Ensure that it is presented in an easy-to-understand format and visually appealing.

An excellent example of a website that leverages original data is Statista. They provide statistics and data on a wide range of topics that are valuable for research and analysis.

5. Tools and Calculators

Tools and calculators are linkable assets that provide value and convenience. They could be in the form of financial calculators, mortgage calculators, or calorie counters. These tools provide a unique experience for users, and this makes them more likely to share and link to them.

When creating tools and calculators, ensure that they are user-friendly and provide accurate results. Also, make them shareable and visually appealing.

An excellent example of a website that creates effective tools and calculators is Zillow. They provide a range of real estate tools such as mortgage calculators and home value estimators.

6. Guides and Tutorials

Guides and tutorials are comprehensive pieces of content that provide valuable information and insights. They could be in the form of how-to guides, tutorials or step-by-step guides. These types of content are more likely to be shared and linked to because they provide a complete solution or answer to a problem.

When creating guides and tutorials, ensure that they are comprehensive and provide valuable information. Also, make them visually appealing and easy to follow.

An excellent example of a website that leverages guides and tutorials is Moz. They provide a range of guides on SEO, link building, and digital marketing that are valuable for beginners and advanced users.

Conclusion

Linkable assets are an effective way of earning quality links to your website. By creating valuable and unique content, you increase the chances of people linking to and sharing your content. When creating linkable assets, focus on providing value and insights to your users. Also, use visually appealing formats and make your content shareable. By following these steps, you will increase your chances of earning quality links and improving your website’s search engine rankings and visibility.