Why Keep Tabs On Your ‘Google My Business’ Account?

January 12, 2018 By
Google My Business

Google My Business

What Is Google My Business?

Google My Business is a free Google tool allowing companies and organizations to oversee their online appearance on the Google Maps and search results pages.  Companies and organizations can claim and verify their business while managing pertinent information seen by Google users such as contact details or hours of operation.   However, once claiming and verifying your business it’s important to return regularly to keep tabs on any activity.  This article will go over some reasons why it’s so important to regularly check on your listing.

The “Suggest An Edit” Button

When Google users come across your Google My Business listing they’ll be presented with all the information that you specified when setting up your account.  They will also encounter a button that states, “Suggest An Edit.”  This button can be used by anybody, including competitors or disgruntled customers.  Because of this general editing ability, it’s important to keep an eye on your account to make sure no one has suggested edits that could be harmful to your business or are simply untrue.

The “Know This Place?” Button

There is another button on your listing that reads, “Know This Place?  Answer Quick Questions.”  This button allows Google users who are supposedly familiar with your business to answer questions regarding your organization’s practices. Of course, there’s potential for abuse with a function like this, but Google has justified it because of their belief that third party content can result in improved accuracy.   Again, for this reason, it’s important to keep tabs on your listing to make sure it hasn’t been unfairly manipulated.

The “Questions And Answers” Button

The “Questions And Answers” button allows users to ask questions directed to your organization.  At the same time, it allows you or anyone else to answer those questions.  It’s important to stay on top of your listing not only because unanswered questions can make it look like your business isn’t, but false information could be spread by well meaning (or not so well meaning) Google users.

The HeyLead Advantage

The San Francisco based internet marketing company, HeyLead.com, prides itself on keeping up to date with online developments that can affect businesses of all sizes.  HeyLead is certified by Google Adwords and a range of other marketing platforms.  If you’d like to learn more about Google My Business and how HeyLead can help your organization, get in touch for more information.

Back to blog