What Is Remarketing And How Can It Help My Business?

December 15, 2017 By


What Is Remarketing?

Remarketing refers to displaying online ads to people who have already visited your website.  You may have noticed after visiting a retail website that you see their online ads wherever you go after that.  This is a prime example of remarketing.  Remarketing is typically more cost effective because you’re targeting people who have already expressed interest in your business.

What Are Some Remarketing Platforms?

The most popular remarketing platforms are Google Adwords and Facebook Advertising.  When you use Google Adwords for remarketing, the ads can be displayed on any website that allows Google advertising.  The ads will appear on websites related to your customers’ interests or other sites of your choosing.  Correspondingly, Facebook remarketing campaigns appear when your targeted customer is on Facebook.

What Are The Mechanics Of Remarketing?

When a customer visits your website, a cookie is placed on their computer or smartphone.  From these cookies, you can create a variety of remarketing lists depending on their activities on your website.   For example, you may only want to target visitors who place items in their online shopping cart, but didn’t follow through with the purchase.

Who Can Benefit From Remarketing?

Some types of businesses appear to benefit from remarketing campaigns more than others.  These include businesses who have repeat customers such as dentists, subscriber based businesses like cable TV, broadband providers and utility companies.  Businesses with high margin items or services such as home and auto repair or car dealerships tend to do well with remarketing as well.  Also businesses in highly competitive fields can rise above the pack with smart remarketing campaigns.  That said, remarketing campaigns can be designed to work for any type of business as long as it’s targeted properly.

How Do I Get Started With Remarketing?

If you feel that remarketing would make sense for your business, HeyLead is here to help.  HeyLead has a long history of using remarketing campaigns to get customers to return to your site when they’re ready to make a purchase.  HeyLead are certified specialists when it comes to Facebook Marketing, Bing Ads, Google AdWords and Yahoo Search Marketing and are ready to help you convert your customers.  Get in touch with Heylead today.

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