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Link building is an essential element of every SEO strategy. While traditional link building techniques remain relevant, link baiting is fast becoming a popular way to earn high-quality links to your website. Link baiting involves creating content that is so compelling and shareable, that other websites naturally want to link to it.
If you’re looking to explore the power of link baiting to benefit your website’s ranking and traffic, this article is for you. Here are seven successful examples of link baiting and actionable tips you can use to do the same.
1. Infographics
Infographics are an excellent way to make complex information visually appealing and easy to understand. Brands like Hubspot and Hootsuite have successfully used infographics to generate links from high-authority websites.
More actionable tips:
– Research trending topics in your industry and create data-driven infographics to share via social media.
– Add embed codes to allow others to use your content on their website while still providing a link back to yours.
– Promote your infographics to relevant websites for maximum exposure.
2. Interactive content
Interactive content engages site visitors and holds their attention for longer. Brands like The New York Times and Buzzfeed know this, and that’s why they use quizzes, calculators, and interactive maps to attract links from reputable sites.
More actionable tips:
– Research the type of interactive content that resonates with your audience.
– Create a quiz, calculator or map focused on providing value to your visitors.
– Offer embed codes or social sharing buttons to encourage others to share your content.
3. Guides and How-to Resources
Guides and how-to resources have always been a popular format for learning new skills or gaining knowledge. Brands like Simply Recipes and Hubspot have managed to create comprehensive and informative guides that have garnered unwavering trust and respect from their niche audience.
More actionable tips:
– Identify gaps in your industry’s how-to resources and create detailed guides on topics that people are searching for.
– Use in-depth research to make your guides more comprehensive and engaging.
– Highlight visuals to make your guide visually appealing and include examples where possible.
4. Original Research
Original research content has been around for ages, but there’s always room for more. Brands like Moz and Databox conduct annual research surveys in their industry to create newsworthy content that provides value to their audience.
More actionable tips:
– Identify a subject or trend you’d like to research and gather data from multiple sources.
– Use graphics, charts and stats to make your findings stand out.
– Promote your research by sharing it with niche blogs or journalists who cover your industry.
5. Listicles
Listicles are articles featuring a structured list of items, with each point described in a brief yet informative sentence. Brands like Buzzfeed and Business Insider have mastered the art of creating clickable and informative listicles that appeal to their audience.
More actionable tips:
– Create a list of topics relevant to your audience and choose the format that works best (such as “Top 10,” “5 Reasons why”, “7 Myths”).
– Use visuals and photos to make your listicle engaging and compelling.
– Include content upgrades to attract links such as relevant resources, pdf printable or cheat sheets.
6. Controversial Content
Controversial content is a bold move, but it can be a double-edged sword. Brands like Dollar Shave Club and Vice know how to create content that sparks discussion and debate, which can lead to shares and links.
More actionable tips:
– Identify a controversial topic relevant to your industry or niche.
– Provide an insightful perspective or take a strong stance on the topic.
– Be ethical and avoid going too far to avoid backlash or negative media attention.
7. Interactive Tools and Games
Interactive tools and games are a fun way to keep users engaged and interested in your website. Brands like The Economist and Canva have managed to create engaging and entertaining tools that provide value while earning links and shares.
More actionable tips:
– Identify a tool that fits your niche or can provide value to your audience.
– Ensure your tool is easy to use and navigate.
– Include an embed code or social sharing buttons to encourage others to share your tool on their website.
In conclusion, link baiting can be an effective way to earn high-quality links to your website. By creating compelling content that adds value and provides a unique perspective, you can attract links and shares that will benefit your website’s SEO efforts. Use these seven examples and actionable tips to help unleash the power of link baiting and elevate your digital marketing strategy.
