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Introduction
The internet is flooded with an endless flow of data, and public data sets have become the backbone of web content creation. Public data sets are a collection of structured and organized data that anyone can access, use, and share. The data sets are freely available on the web to explore and extract information to generate insights, reports, visualizations, and even develop machine learning models.
One of the advantages of public data sets is that they are reliable and credible. Unlike other information available online, public data sets are sourced from official and credible sources.
If you’re a content marketer, journalist, researcher, or a data enthusiast, you can leverage public data to create engaging and shareable content that can grab the attention of your audience and earn you tons of valuable backlinks. If done right, public data can help you improve your website ranking and traffic.
In this post, we’ll explore how you can use public data sets to create amazing content and earn tons of backlinks.
Identify the Types of Public Data Sets to Use
Any data set can be valuable as long as it’s relevant to your niche or area of interest. However, before you dive into using any public data set, you need to identify the types that align with your objectives.
Public data sets can include demographic data, geographic data, medical records, weather, traffic data, social media data sets, economic data, and many others. The choice of your data set will determine the type of content you create.
For instance, you can have social media data to create content that analyzes popular hashtags. For economic data, you can turn this into an infographic that asks how COVID-19 has impacted the economy of a country. You can also use geographic data to create a map of all the national parks in the United States.
Choose the Right Visualization Tools
To make the most out of your public data set, it is essential to choose the right data visualization tool. The difference between a good report and a great report is the presentation of the data. Picking the most conducive visualization tool will help you create engaging visuals that capture the attention of your audience.
Some of the best data visualization tools available include Tableau, Power BI, Google Charts, Datawrapper, and Infogram.
For instance, if you’re creating content using demographic data, you can use Tableau to create visually appealing graphs and charts that will make your report more digestible. If you plan to create content around traffic data, you might want to use Google Charts to create beautiful and responsive maps that capture all the traffic patterns of roads in different cities.
Create Engaging Infographics
Infographics are an excellent way of presenting public data sets. Nobody wants to waste hours reading a long report with multiple tables and graphs. However, infographics have the power to simplify complex data in an easy-to-digest way.
To create an effective infographic, you need to approach the design holistically. Start by coming up with a compelling narrative that you’d like to communicate to your audience. Once you have the story, pick a color palette that aligns with your brand or online presence. Then, choose the visual assets that will bring your narrative to life. Finally, create your infographic.
When creating your infographic, ensure that your design aligns with your brand and remains visually pleasing to your audience. There are various tools you can use to create great infographics. You can use Canva, Adobe Spark or Piktochart.
Create Interactive Content
Interactive content is the future of content marketing. Interactive content is a type of content that requires participation from the audience. It can range from quizzes, surveys, and interactive infographics, among others.
The great thing about interactive content is that it has the power to create a two-way communication channel with your audience. It helps to keep your audience engaged for longer periods and can keep them coming back for more.
You can create interactive content with tools such as Outgrow, Quizmaker or Riddle. For instance, you can create a survey that asks people their opinions on environmental issues. The survey results can then be presented by a series of graphics or interactive infographics.
Reach out to Journalists and Bloggers
Once you have your amazing piece of data-driven content, you need to promote it. One of the best ways is to reach out to journalists and bloggers in your niche. Send them an email with a link to your content and ask them if they’re interested in featuring it on their site.
If you have an interactive infographic, attach a snippet of code that enables bloggers and journalists to embed the infographic directly onto their site.
Conclusion
Public data sets have the power to help you create amazing content that can go viral and earn you valuable backlinks. Using public data sets can help you add credibility to your content and make it more shareable.
When creating your content, ensure that you choose the right data sets and use the appropriate data visualization tools. Make your content engaging by creating interactive content such as surveys, quizzes or infographics.
Finally, don’t forget to reach out to journalists and bloggers to feature your content on their site. Public data sets are a valuable resource, and they can help you create content that will make your website stand out from the crowd.
