Search engine optimization (SEO) is an essential aspect of online marketing. It is no secret that ranking high on search engine result pages (SERP) is critical for businesses to compete and thrive in this digital era. To achieve success in SEO, it is crucial to identify and target low-competition keywords.

Low-competition keywords are phrases that are relevant to your business but do not have high search volume or too much competition from other websites. These keywords can help your website rank on the first page of SERP and attract targeted traffic to your site, resulting in higher conversion rates and revenue.

In this post, we will share some actionable tips on how to uncover low-competition keywords for SEO.

Conduct Keyword Research

The first step in finding low-competition keywords for SEO is conducting keyword research. Keyword research involves analyzing the phrases and queries that potential customers use to find products or services similar to what you offer.

There are many tools available that can help you with keyword research, such as Google Keyword Planner, Ahrefs, SEMrush, and Moz. These tools provide insights into the search volume, competition, and relevance of different keywords.

To uncover low-competition keywords, focus on the long-tail phrases. Long-tail keywords are longer phrases that are more specific and have lower search volume but higher conversion rates.

For example, if you sell running shoes, instead of targeting the keyword “running shoes,” target more specific long-tail keywords such as “best running shoes for women with flat feet” or “lightweight running shoes for beginners.”

Analyze Competitor Keywords

Analyzing competitor keywords is another effective way to uncover low-competition keywords for SEO. Your competitors are likely targeting keywords that are relevant to your business, so analyzing their strategy can provide valuable insights.

Tools such as Ahrefs and SEMrush can help you analyze your competitor’s keywords and identify the ones that have low competition. You can also see the search volume and ranking positions of your competitor’s keywords.

For example, if your competitor is ranking on the first page of SERP for a particular keyword with high search volume, but they have a lower domain authority than your website, it may be worth targeting that keyword.

Utilize Google’s “People Also Ask”

Google’s “People also ask” feature is an excellent tool to uncover low-competition keywords for SEO. The feature provides a list of questions related to the search query, making it easier to identify long-tail keywords and phrases.

For example, if you type in “running shoes” in Google, the “People also ask” section provides questions such as “What are the best running shoes for beginners?” or “Are running shoes good for walking?”

You can use these questions as long-tail keyword phrases and create content around them. By targeting these phrases, you can rank higher on SERP for low-competition keywords.

Focus on Local SEO

If your business operates in a specific location, focusing on local SEO can help you uncover low-competition keywords. Local SEO involves targeting keywords that include a specific location, such as city or region.

For example, if your business is a restaurant in New York City, instead of targeting the keyword “restaurant,” focus on long-tail keywords such as “Italian restaurant in New York City” or “vegan restaurant near Central Park.”

By targeting location-specific keywords, your business can attract local customers and increase conversion rates.

Optimize for Voice Search

Optimizing your website for voice search can also help you uncover low-competition keywords. Voice search technology has gained popularity in recent years, and it is estimated that more than 50% of searches will be voice-based by 2022.

To optimize for voice search, focus on conversational, long-tail keywords. Voice searches are more conversational and natural than typed searches. For example, instead of typing “best running shoes,” people may say “What are the best running shoes for women with flat feet?”

By targeting conversational, long-tail queries, you can attract targeted traffic to your site and rank higher on SERP for low-competition keywords.

Conclusion

In conclusion, uncovering low-competition keywords for SEO is essential for businesses to rank higher on SERP and attract targeted traffic to their site. By conducting keyword research, analyzing competitor’s keywords, utilizing Google’s “People also ask” feature, focusing on local SEO, and optimizing for voice search, you can uncover low-competition keywords and achieve success in SEO.