Have you ever found yourself struggling to come up with content ideas for your next YouTube video? Chances are, you’re not utilizing the power of Youtube keyword research, which can help you uncover popular topics that your audience is actively searching for on the platform. In this ultimate guide, you’ll learn the three easy steps to conduct keyword research for your YouTube videos.
Step 1: Brainstorm and Identify Your Core Topics
Before diving into keyword research, it is important to determine what topics you want to create content about. You can brainstorm potential topics by asking yourself what you are passionate about, what your expertise is, and what your audience would find interesting. Once you have a list of core topics, you can then use keyword research to further refine your content ideas.
For example, if your core topic is cooking, you can brainstorm subtopics such as baking, meal prep, and healthy eating. These subtopics can then be used as the foundation for your keyword research.
Step 2: Use YouTube’s Search Bar to Discover Related Keywords
Youtube’s search bar is a goldmine for keyword research. Simply type in one of your core topics, and the search bar will autofill with related keywords that people are searching for on the platform. These autofill suggestions are based on actual user search habits on Youtube, making them valuable insights into what your audience wants to see.
For instance, if your core topic is baking, typing “baking” into the search bar will generate related keywords such as “baking bread,” “baking cookies,” and “baking hacks.” You can use these related keywords to further refine your subtopics and create content that is highly relevant to your audience.
Step 3: Utilize Keyword Research Tools to Refine Your Ideas
While Youtube’s search bar is a great starting point for keyword research, it only scratches the surface of what is possible. There are numerous keyword research tools available that can help you uncover even more keywords, as well as analyze their search volume and competition levels.
One such tool is Google’s Keyword Planner, which allows you to enter a keyword and see other related keywords, as well as their search volume and competition levels on Google and Youtube. Another tool is VidIQ, which is a browser extension that provides detailed analytics on Youtube videos and channels, including keyword research data and optimization tips.
By utilizing these keyword research tools, you can refine your content ideas and ensure that you are creating videos that are highly relevant to your audience and have the potential to rank well in Youtube’s search results.
Keyword research is an essential component of creating successful YouTube content. By following these three easy steps, you can identify popular topics that your audience is actively searching for, and create content that is highly relevant and valuable. Remember to continuously monitor and adapt your strategy based on your audience’s engagement and feedback. Happy creating!