As an Instagram user, you want to get the maximum exposure for your posts, so they reach as many people as possible, and that means knowing the best time to post. With over a billion active users, finding the perfect time to post could be the difference between your post getting lost in the noise and going viral. In this article, we will explore the best times to post on Instagram in 2023.
How to Determine the Best Time to Post on Instagram?
Instagram’s algorithm rewards engagement and activity, so if you post when your audience is most active, your post’s likelihood to get engagement will increase, and you’ll do better in the algorithm. To determine the best time to post on Instagram, you can follow the steps below:
– Check out Instagram’s Insights feature, which reveals when most of your followers are online.
– Use one of the numerous Instagram analytics tools like Hootsuite, Socialbakers, etc.
– Research your competitors’ Instagram accounts to see when they post.
– Analyze your audience’s demographics, such as age, location, and occupation, and determine when they might have their screens up and ready.
Best Days and Times to Post on Instagram in 2023
After carefully examining the data at hand, here are the best days and times to post on Instagram in 2023:
– Most days of the week: 11 a.m. to 2 p.m. – Avoid posting from 3 p.m. to 4 p.m.
– Monday: 6 a.m., 10 a.m., and from 10 p.m. to midnight
– Tuesday: 2 a.m., 4 a.m., and 9 a.m.
– Wednesday: 7 a.m., 8 a.m., and 11 p.m.
– Thursday: 9 a.m., 12 p.m., and 7 p.m.
– Friday: 5 a.m., 1 p.m., and 3 p.m.
– Saturday: 11 a.m., 7 p.m., and 8 p.m.
– Sunday: 7 a.m., 8 a.m., and 4 p.m.
Why You Shouldn’t Post Outside These Best Times to Post
Posting outside the best times signifies that you risk burying your posts in the noise of other users’ feeds, which implies that fewer people will see them. Posting when most of your followers are offline makes it difficult for you to engage with your audience since there may be little-to-no interaction with your followers. Additionally, if your post fails to get any likes or comments because you posted when your followers are inactive or not online, it indicates that your post will continue to fare poorly in the algorithm.
Understanding the Algorithm Changes in 2023
In the past few years, Instagram has introduced algorithm changes intentionally aimed at reducing over-posting and encouraging quality content creation. With the onset of 2023, Instagram’s algorithm underwent a significant overhaul that aims to improve the user experience. The new algorithm places greater emphasis on content timing, engagement, and relevance.
This means that to get your post in front of more people, it needs to garner more engagement – likes, comments, and shares within a few minutes of posting. You can do this by incentivizing your users to engage more with your posts. However, be sure to follow Instagram’s community guidelines while doing this. You can also increase visibility to your post by utilizing Instagram’s new non-linear feed feature. This system ensures that posts are ranked based on relevance, rather than chronologically. That implies that an engaging post can appear at the top of the feed, even if it was posted outside Instagram’s best-posting times.
Additional Tips for Maximizing Your Reach on Instagram
– Optimize your Instagram profile and make sure that it reflects your brand, personality, and values.
– Use relevant hashtags
– Use Instagram stories, reels, IGTV, and other features to vary your content.
– Collaborate with other brands and influencers to increase your reach.
– Use paid promotions, such as Instagram ads, to reach a broader audience.
As an Instagram user, it is necessary to find the best time to post so that your content reaches as many people as possible. Follow the tips provided in this guide to determine your audience’s most active times, use Instagram’s new algorithm changes, and take advantage of additional tips to maximize your reach on the platform. Remember, posting at the best times is just one step towards gaining Instagram success, and there are other factors to consider. Keep Creating and Happy Posting!