Introduction: Why Repurpose Your Content?

Creating quality content is a time-consuming process. Whether it’s writing a blog post, producing a video or recording a podcast, it takes a lot of effort to create something valuable that your audience will enjoy.

So, once you’ve put in all that hard work, why not make it go further? That’s where content repurposing comes in. By repurposing your existing content, you can reach new audiences and get more value from the content you’ve already created.

In this guide, we’ll explore what content repurposing is, why it’s important and how you can get started with repurposing your own content.

What is Content Repurposing?

Content repurposing is the process of taking an existing piece of content and using it to create something new. For example, you might turn a blog post into a video, or a podcast into a blog post.

The key to successful content repurposing is to add value to your existing content. Don’t just copy and paste your content onto a different platform or format – take the time to tailor it to the new audience and format.

Benefits of Content Repurposing

There are several benefits to repurposing your content, including:

1. Reaching new audiences: By repurposing your content into different formats, you can reach new audiences who may prefer different types of content.

2. Saving time: Rather than starting from scratch every time you create new content, you can use your existing content as a starting point, saving time and effort.

3. Improving SEO: By publishing your content on different platforms and formats, you can improve your SEO and reach more people through search engines.

4. Establishing thought leadership: By repurposing your content into different formats, you can establish yourself as a thought leader in your industry, reaching new audiences and building credibility with your existing audience.

How to Repurpose Your Content

Now that we’ve covered the benefits of content repurposing, let’s dive into how to actually do it. Here are some simple steps to repurpose your content:

1. Identify your best-performing content: The first step is to identify your best-performing content. This could be a blog post that’s gotten a lot of shares or a podcast episode that’s gotten a lot of listens.

2. Choose your new format: Once you’ve identified your best-performing content, choose a new format to repurpose it into. This could be a video, an infographic, a podcast, a webinar or any other format that makes sense for your content and your audience.

3. Adapt your content: The key to successful content repurposing is to adapt your existing content to the new format and audience. This means taking the time to tailor your content to the new format and platform.

4. Promote your repurposed content: Finally, don’t forget to promote your repurposed content. Share it on social media, include it in your email newsletters and promote it on your website.

Examples of Content Repurposing

Here are some examples of content repurposing to inspire your own repurposing efforts:

1. Blog post to video: Turn a popular blog post into a video by creating a visual representation of the content. You could use a screencast, animation or live action video to bring the content to life.

2. Podcast to blog post: If you’ve recorded a podcast episode on a topic that your audience loves, turn it into a blog post. You could transcribe the episode and edit it into a blog post format, adding additional visuals and examples to make the content more engaging.

3. Infographic to social media post: If you’ve created an infographic that’s received a lot of engagement, repurpose it into smaller social media posts that highlight key statistics and data points.

4. Webinar to ebook: Turn a successful webinar into an ebook by adapting the content into a longer-form format. You could add additional content and insights to make the ebook even more valuable to your audience.

Conclusion

Content repurposing is a powerful way to get more value from the content you’ve already created. By adapting your existing content to new platforms and formats, you can reach new audiences and establish yourself as a thought leader in your industry.

So, next time you create a piece of content, think about how you could repurpose it into a different format and reach even more people with your message.