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Search Engine Optimization (SEO) is a must-have skill for businesses of all shapes and sizes. When done right, it has the power to increase your visibility, drive traffic to your site, and ultimately boost your revenue. But, for those new or unfamiliar with SEO, it can be a daunting task. That’s why in this post, we’ve rounded up the top 29 free SEO tools you need for actionable insights for success.
Google Analytics
Google Analytics is an essential tool for tracking and reporting website traffic. It offers a wealth of data on website performance, including visitor behavior, sources, and demographics. To set up Google Analytics, simply create an account and add the tracking code to your website.
Google Search Console
Google Search Console is another free tool from Google that provides insight into how Google crawls and indexes your website. It provides information on search queries, URL performance, sitemaps, and more. Simply sign up for a free account and verify your website to get started.
Google Pagespeed Insights
Google Pagespeed Insights analyzes your website’s performance and provides suggestions for improving its speed and mobile-friendliness. It uses both lab and real-world data to give you an understanding of your page speed, and what needs fixing. Simply enter your website’s URL to get started.
Google Keyword Planner
Google Keyword Planner allows you to research and analyze keywords for your website. It shows you the popularity of each keyword, competition, and even suggests new keywords you may not have considered before. With this tool, you can easily develop a solid keyword strategy.
Screaming Frog
Screaming Frog is an SEO spider tool that crawls your website and identifies issues that may impact your ranking. It analyzes page titles, meta descriptions, images, and more. It’s an essential tool for identifying technical SEO issues that need fixing.
Ahrefs Backlink Checker
Ahrefs Backlink Checker is a free tool that provides you with valuable insight into your website’s backlink profile. It shows you the number of backlinks, referring domains, and the number of unique referring IPs. You can then use this information to improve your link building strategy.
Schema Markup Generator
Schema Markup Generator is a free tool that helps you create schema markup code for your website. It makes it easier for search engines to understand your content and the intent behind it. Simply enter your relevant information to generate code and add it to your website.
Moz Local Listing Score
Moz Local Listing Score allows you to check the health of your local listings across various platforms like Google, Yelp, and Facebook. It identifies errors that hinder your visibility and provides suggestions on how to improve your score.
Google My Business
Google My Business allows you to manage your business’s presence in Google search results and on Google maps. It’s a free and easy-to-use tool that helps you to get your business in front of more customers.
Yoast SEO
Yoast SEO is a free WordPress plugin that provides you with valuable insights into your website’s content. It offers suggestions for optimizing page titles, meta descriptions, and content quality. It even checks the readability of your content and suggests improvements.
Google Trends
Google Trends allows you to identify the popularity of search terms and topics across different regions and languages. You can use it to inform your content strategy and identify emerging trends that you can capitalize on.
Hemingway
Hemingway is a free web-based app that helps you to improve the readability of your content. It identifies long sentences, passive voice, adverbs, and more, and suggests improvements. It’s a great tool for anyone looking to simplify their writing.
Impactana
Impactana is a free tool that helps you to identify high-performing content in your niche. It analyzes content, social media signals, and backlinks to show you the most popular content. You can use this information to inform your content strategy and find ways to improve your content.
Google AdWords
Google AdWords is a powerful tool for keyword research and identifying terms that are driving traffic to your website. It’s a great way to learn about your audience and their search habits.
Followerwonk
Followerwonk is a free tool that helps you to identify influencers in your niche. It allows you to analyze the social reach and influence of your Twitter followers and find new influencers to connect with.
Google Alerts
Google Alerts allows you to monitor mentions of your brand, competitors, or industry. You can set up alerts for specific keywords, and receive email notifications about new results.
SEMRush
SEMRush is a free tool that provides insight into website traffic, including organic search, advertising, and backlinks. It’s a great tool for keyword research and finding new opportunities for growth.
OpenLinkProfiler
OpenLinkProfiler is a free tool that provides you with insight into your website’s backlink profile. It shows you the number of backlinks, referring domains, and the number of unique referring IPs. It’s a great tool for identifying opportunities for improving your link building strategy.
Rank Tracker
Rank Tracker is a free tool that allows you to track keyword rankings for your website. It tracks up to 10 keywords and provides you with daily updates on where you rank in the search results.
Keyword Tool.io
Keyword Tool.io is a free tool that provides you with keyword suggestions for your website. It offers long-tail keyword suggestions based on Google autocomplete. It’s a great way to find new keywords to target.
LSI Graph
LSI Graph is a free tool that helps you to find LSI (Latent Semantic Indexing) keywords. These are related terms that are often used in conjunction with your main keyword. Including LSI keywords in your content can help to improve your ranking and visibility.
Google Correlate
Google Correlate allows you to identify patterns in search data. You can use it to find keywords that are related to each other and use this information to optimize your content.
Beam Us Up
Beam Us Up is a free SEO crawler that identifies technical SEO issues on your website. It checks for broken links, duplicate content, and page errors. It’s a great tool for identifying opportunities for improvement.
Google Data Studio
Google Data Studio is a free tool that allows you to create custom dashboards and reports for your website. It integrates with Google Analytics and other data sources to provide you with comprehensive insights into your website’s performance.
Google Tag Manager
Google Tag Manager is a free tool that allows you to manage and deploy marketing and analytics tags on your website. It makes it easy to add and update tags and reduces the need for website developers.
Ubersuggest
Ubersuggest is a free SEO tool that provides you with keyword suggestions and insights into your competitors’ rankings on search engines such as Google. It’s great for keyword research for both SEO and paid search campaigns.
Keyword Density Checker
Keyword Density Checker is a free tool that calculates the number of times a keyword appears on a webpage as a percentage of the total number of words. It’s a great way to ensure your content is optimized for the keywords you want to target without overdoing it and potentially getting penalized by search engines.
Conclusion
In conclusion, SEO is no longer an option but is now a must-have aspect of any digital marketing strategy. With these 29 essential free SEO tools, you have everything you need to get started and optimize your website for search engines. From identifying technical issues, tracking keyword rankings and finding LSI keywords to monitoring mentions, tracking website traffic and creating custom reports, these tools cover all aspects of SEO. So, what are you waiting for? Start optimizing your website for search engines and get ahead of your competition today.
