Scaling Blogger Outreach: Effective Strategies without Being a Jerk

Blogger outreach is a popular marketing approach that aims to promote your brand or product to a new audience. It involves reaching out to bloggers and online influencers, encouraging them to publish content about your brand, and creating a buzz around your product or service. However, effective blogger outreach can be tricky, especially when trying to scale up. In this blog post, we’ll discuss some effective scaling strategies without being a jerk.

1. Target the right bloggers

The first and most important step in scaling up your blogger outreach is to find the right bloggers. Targeting niche bloggers with targeted audiences can lead to successful publicity for your product or service. Look for blogs that are relevant to your industry and offer an audience that is likely to be interested in your company. Use tools like Buzzsumo to find the most popular blogs within your niche to get started.

When contacting these bloggers, address them personally and make them feel like you value their content. Give them a brief overview of your product or service and how it can benefit their audience. Personalize your approach and show that you genuinely care about their blog before asking any favors. Also, be specific about what you want them to do in terms of publishing content about your brand.

2. Offer value to bloggers

One of the most effective ways to scale up blogger outreach is to offer something valuable to the bloggers. This might include giving them exclusive access to your product, inviting them to events, or offering them a fee for writing a sponsored post. You can even offer them an affiliate link to earn a commission on any sales made through their blog.

Bloggers appreciate brands that offer value to them and their audience. Use your research to genuinely engage with bloggers and offer them content that resonates with their brand. Be creative in the value you offer and seek to create long-term relationships with the bloggers.

3. Make it easy for bloggers to work with you

Another way to scale up blogger outreach is to make it easy for bloggers to work with your brand. This includes providing them with any materials they need and giving them clear guidelines on what you want them to do.

Create a press kit that includes all relevant information about your product or service, including product descriptions, images, and videos. You can also provide them with pre-written content like blog post topics, blurbs or quotes that they can use to create their own content. Include all necessary links and CTAs they should include. Being helpful will only make bloggers more inclined to work with you again in the future.

4. Use automation tools to stay organized

Organizing your outreach efforts and keeping track of all your outreach activities is essential. Streamline the process by using automation tools that can handle some of the manual effort. Tools like BuzzStream or Ninja Outreach can help you automate email communications and track the progress of your outreach campaigns.

One great feature of automation tools is that they provide contact information for bloggers, allowing you to focus on crafting quality pitches rather than spending time on data gathering. You can also track your outreach activities’ progress, see which bloggers have engaged with your brand, and track your conversion rates.

5. Follow up but don’t be pushy

Finally, scaling up blogger outreach means following up on emails and ensuring that bloggers have everything they need to create content. But follow up without being too aggressive or pushy. Politely reminding them about your initial request is okay, but don’t spam their inbox. Be persistent, but don’t cross the line between persistence and annoyance.

Remember, bloggers are busy people, and they may have a ton of requests from other brands like you. Have patience and respect their schedule, but stay top of mind by sharing relevant value, proposing new topics or even engaging with their latest posts.

In conclusion, scaling up blogger outreach requires hard work and effort. Be genuine and creative in your approach, offer value to bloggers, streamline the process using automation tools, and patiently follow up with your requests. These strategies will help you effectively cultivate valuable relationships with bloggers, and spread the word about your company on a larger scale. Good luck!