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Revamp Your Link Building Strategy for 2023
Link building is one of the most effective ways to improve your website’s visibility, search engine rankings, and ultimately drive more traffic to your site. However, with the ever-changing landscape of the digital world, it is important for businesses to continue revamping their link building strategies to stay ahead of the game. In this blog post, we will explore a new visual format that will replace infographics in 2023.
The Power of Visual Content
Visual content has always been a powerful tool for marketers. It helps to convey complex information in an easily digestible format, grab the attention of potential customers, and engage with them on a deeper level. In fact, studies have shown that content with visuals gets 94% more views than those without. As such, visual content has become an integral part of successful marketing campaigns.
That being said, it is important to understand that not all visual formats are created equal. Infographics, which have been a popular visual format for years, have seen a downward trend in recent times. The reason for this is quite simple – they have become saturated with too many generic templates, and as a result, have lost their novelty factor. In order to stand out and make an impact, marketers need to look for new, innovative visual formats that can grab the attention of their target audience.
The Rise of Interactive Visuals
Interactive visuals are the future of visual content. They offer a more engaging experience for users, allowing them to interact with the content and explore it in more detail. Interactive visuals can be in the form of interactive videos, maps, timelines, quizzes, and more. They not only provide useful information but also give the audience an opportunity to engage and share their thoughts.
The advantage of interactive visuals is that they offer a unique and personalized experience for each user. Instead of simply displaying information, they allow users to engage with the content on their terms, making it more memorable and shareable. Furthermore, interactive visuals are easily shareable on social media platforms, making them an ideal tool for link building.
How to Create Interactive Visuals
Creating interactive visuals can seem like a daunting task, but it doesn’t have to be. Here are a few tips on how to create effective interactive visuals:
1. Identify your target audience – Before creating any content, it is important to understand who your target audience is. This will help you tailor your content to their interests and preferences.
2. Choose the right format – Interactive visuals can take many forms, so it is important to choose the one that will be most effective for conveying your message. For example, an interactive map might be more effective for a tourism website, while a timeline might work better for a news website.
3. Focus on the user experience – The whole point of interactive visuals is to create an engaging and personalized experience for the user. As such, it is important to focus on usability and user experience when creating them.
4. Make it shareable – Interactive visuals are great for link building because they are easily shareable on social media platforms. Make sure your visuals are optimized for sharing, with clear calls to action and social media buttons.
Examples of Interactive Visuals
Here are a few examples of interactive visuals that have been successful in recent times:
1. The New York Times’ 52 Places to Go in 2019 – This interactive feature allows users to explore 52 different travel destinations around the world. Users can filter by interests and preferences, making it a personalized experience for each user.
2. The Guardian’s Gun Violence in America – This interactive feature allows users to explore gun violence statistics in America over the past few decades. The feature uses interactive graphs and charts to present the data in a more engaging and memorable format.
3. The BBC’s Your Climate Change – This interactive feature allows users to explore the impact of climate change in their local area. Users can enter their postcode and see how climate change is affecting their region, making it a personalized and impactful experience.
Conclusion
Visual content is an integral part of successful marketing campaigns, and interactive visuals are the future of visual content. Marketers need to continue revamping their link building strategies to stay ahead of the game, and interactive visuals are one of the most effective tools for doing so. By creating personalized and engaging experiences for users, interactive visuals not only provide valuable information but also encourage sharing and linking. So, say goodbye to infographics and hello to interactive visuals in 2023.
