Objective
Align with industry experts and provide a well branded exposure and build an SEO presence for core keywords.
Challenge
Improve online visibility, rank for core industry keywords and provide industry expertise to prospects and current customers.
On-Page SEO Solution
344
url metas updated
Keyword focused meta title and description tags were written for all existing and new pages for the client’s website.
a/b testing
A/B testing was performed against multiple pages for a period of 3 months and the winning versionwas the landing page that had a fixed form on the side of the page. Users conveniently could scroll the page and at any point of the page they could inquire for additional information.
200+
keyword rich articles
In order to improve organic visibility, we developed a content marketing strategy and wrote articles on monthly basis that are region specific, industry focused and infused with strategic keywords.
SEO Strategic Website Re-Development
When we took on this client, their website was very basic, had very little content, very few keyword focused pages, no META tags and the home page had around 30 words.
After extensive website analysis combined with business goals and requirements, we decided to split the website into separate domains. We just had to ensure that the content is unique and that the design is consistent as a brand across the other sites. This would allow the business to more easily rank for hyper local targeted keywords and scale faster as we had a solid foundation.
Old site | New site
47
geo landing pages
SEO optimized geo specific landing pages were created in order to attract visitors from targeted area and cities surrounding the targeted area. The goal here was to improve website visibility in areas that property managers and brokers can service.
optimize website for responsiveness
One of search engines’ ranking signals is website responsiveness and usability. Below is the result before and after optimization of website.
5,925
adwords ads created
9 Campaigns / 2104 Ad groups / 5,925 Ads / 4005 Keywords
The purpose of the Adwords campaign was to drive high intent traffic to search engine marketing specific landing pages and uncover hidden keywords that we can target and rank for organically.
15
adroll ads + 30 adwords text and banner ads
A combination between Adwords and Adroll remarketing campaigns were launched in order to re-target text and banner ads to users who have not previously filled out the contact form.
Off-Page SEO Solution
50
reviews accumulated
Developing a reputation management system for the client was an important aspect to establishing a brand, helping with acquiring more customers and improving SEO visibility. Reviews are yet another signal that tell search engines how authoritative a website is and especially help with local SEO results and acquiring traffic.
Results
2014
Back in 2014 the client started working with an agency that didn’t know much about SEO and traffic was averaging 500-600 organic sessions per month.
2016
After taking on the account and executing on the new SEO strategy and re-developing the website, traffic picked up to over 1,100 organic sessions per month.
Organic Calls tracked in HeyLead
All calls are tracked at the source level:
Google, Bing, Yahoo.
Organic keyword rankings and associated impressions, clicks and conversions
| Keyword | Ranking | impressions | CTR | estimated clicks | Conversion rate | conversions |
|---|---|---|---|---|---|---|
| Denver property management | 3 | 3,384 | 15% | 508 | 5.6% | 28 |
| property managers denver | 9 | 2,080 | 2% | 42 | 4.0% | 2 |
| property management denver | 3 | 2,080 | 15% | 312 | 1.0% | 3 |
| Henderson property managers | 4 | 542 | 10% | 54 | 0.0% | 0 |
| Longmont property managers | 6 | 450 | 5% | 22 | 6.6% | 1 |
| Denver property managers | 7 | 384 | 3% | 12 | 0.0% | 0 |
| property management companies denver | 2 | 338 | 22% | 74 | 4.3% | 3 |
| property manager Denver | 5 | 263 | 6% | 16 | 0.0% | 0 |
| Henderson property management | 9 | 216 | 2% | 4 | 0.0% | 0 |
| Boulder property management companies | 7 | 189 | 3% | 6 | 0.0% | 0 |
| property managers colorado | 6 | 182 | 5% | 9 | 6.8% | 1 |
| rental management Dener | 6 | 173 | 5% | 9 | 0.0% | 0 |
| Dener rental management | 8 | 172 | 2% | 3 | 0.0% | 0 |
| Denver property manager | 4 | 131 | 10% | 13 | 0.0% | 0 |
| property management Westminster | 8 | 81 | 2% | 2 | 0.0% | 0 |
| Denver property management companies | 2 | 74 | 22% | 16 | 0.0% | 0 |
| rental property management colorado | 5 | 52 | 6% | 3 | 0.0% | 0 |
| property managemtnt lakewood | 9 | 52 | 2% | 1 | 0.0% | 0 |
| residential property management denver | 9 | 26 | 2% | 1 | 0.0% | 0 |
| property management aurora | 7 | 26 | 3% | 1 | 0.0% | 0 |
| rental property management lakewood | 6 | 13 | 5% | 1 | 0.0% | 0 |
| rental property management companies denver | 3 | 13 | 15% | 2 | 0.0% | 0 |
| rental management aurora | 9 | 13 | 2% | 0 | 0.0% | 0 |
| property brighton | 7 | 13 | 3% | 0 | 0.0% | 0 |
| property manager lakewood | 6 | 13 | 5% | 1 | 0.0% | 0 |
| property management northglenn | 3 | 13 | 15% | 2 | 0.0% | 0 |
| Total | 5.9 | 10,970.70 | 10.1% | 1,113.01 | 3.3% | 37 |
| Keyword | impressions | CTR | clicks | Conversion rate | Form Sign Ups |
|---|---|---|---|---|---|
| Denver property management | 3,384 | 2.7% | 90 | 5.57% | 5 |
| property management Denver | 2,080 | 1.9% | 40 | 3.98% | 2 |
| property managers Denver | 2,080 | 0.4% | 8 | 0.99% | 0 |
| Henderson property managers | 542 | 3.6% | 19 | 0.86% | 0 |
| Denver property managers | 450 | 2.3% | 9 | 6.60% | 1 |
| property management companies Denver | 384 | 3.5% | 12 | 4.26% | 1 |
| property manager Denver | 338 | 1.5% | 4 | 4.35% | 0 |
| Henderson property management | 263 | 17.6% | 38 | 0.66% | 0 |
| property managers Colorado | 216 | 0.8% | 2 | 5.56% | 0 |
| rental management Denver | 182 | 5.6% | 10 | 4.27% | 0 |
| Denver rental management | 173 | 4.3% | 7 | 6.82% | 1 |
| Denver property manager | 172 | 2.0% | 3 | 3.23% | 0 |
| property management Westminster | 131 | 3.4% | 3 | 6.06% | 0 |
| Denver property management companies | 81 | 6.3% | 5 | 1.79% | 0 |
| property management Lakewood | 74 | 6.4% | 3 | 7.50% | 0 |
| rental property management Colorado | 52 | 0.6% | 0 | 0.00% | 0 |
| property management Aurora | 52 | 32.7% | 9 | 7.84% | 1 |
| residential property management Denver | 26 | 1.0% | 0 | 0.00% | 0 |
| rental management Aurora | 26 | 18.6% | 2 | 6.90% | 0 |
| property managers Brighton | 13 | 19.9% | 3 | 9.68% | 0 |
| property management Northglenn | 13 | 7.7% | 1 | 16.67% | 0 |
| rental property management companies Denver | 13 | 5.8% | 1 | 0.00% | 0 |
| property manager Lakewood | 13 | 1.3% | 0 | 0.00% | 0 |
| rental property management Lakewood | 13 | 0% | 0 | 0.00% | 0 |
| Total | 10,332 | 2.6% | 268 | 4.17% | 11 |