When it comes to SEO, keyword research is the foundation of any successful strategy. It’s essential to discover the most relevant and profitable keywords for your website or niche. This process may seem overwhelming, but fortunately, there are several incredible keyword research tools available to make the process much more manageable.
Whether you’re a beginner or an SEO veteran, we’ve gathered a list of the six best keyword research tools guaranteed to help you discover high-value keywords with low competition.
1. Google Keyword Planner
The Google Keyword Planner is a free tool available within the Google Ads system. With this tool, you can enter keywords or a website URL and get keyword ideas directly from Google.
This tool provides data on average monthly search volume, competition levels, and suggested bids for paid search campaigns. It’s a fantastic tool for beginners looking to start with keyword research without spending any money.
While the Keyword Planner can be a bit basic compared to other keyword research tools, it’s a reliable starting point for any SEO campaign.
SEMrush is one of the most popular keyword research tools available. This tool provides the most data for both organic and paid search, making it an all-in-one solution for SEO professionals.
In addition to keyword research, SEMrush offers competitor research, site audit, and rank tracking. It’s a comprehensive tool allowing you to create and execute complex SEO strategies successfully.
SEMrush provides data on search volume, keyword difficulty, paid traffic, and search trends. The tool also provides the SERP analysis, making it easy for you to see how your competitors are ranking for specific keywords.
Ahrefs is another popular all-in-one SEO tool providing comprehensive keyword research, rank tracking, and backlink analysis. This tool provides data on search volume, keyword difficulty, and search trends.
Ahrefs also provides “clicks” data, showing you how many clicks your website could potentially have for specific keywords. This feature is incredibly useful, giving you a more accurate estimate of how much traffic you could potentially generate.
4. Moz Keyword Explorer
Moz Keyword Explorer provides data on search volume, keyword difficulty, and search trends.
One of Moz’s unique features is the “SERP Analysis” feature, providing data on the top ten search results for a specific keyword. You can quickly see how competitive a keyword is and what you need to do to outrank your competition.
Moz also provides a “Priority Score” which combines several different metrics to give you a quick estimate of how valuable a keyword is.
5. Keyword Tool
Keyword Tool is a fantastic tool for discovering long-tail and related searches. This tool provides data on search volume, CPC, and competition levels.
Keyword Tool can also generate keyword ideas based on Google’s “people also ask” feature. This feature is helpful as it shows you related keywords to your query, making it easier for you to target your content effectively.
6. Google Trends
Google Trends is a tool you can use to understand keyword popularity and how a certain keyword may trend over time. Google Trends provides data on the most popular searches dealing with specific keywords, phrases, or topics within a specific time.
This tool is incredibly useful when planning seasonal marketing campaigns or trying to predict upcoming trends within your industry.
Keyword research is essential for any successful SEO campaign. By using the six best keyword research tools mentioned above, you’ll be much more likely to discover profitable keywords with low competition.
Remember, choosing the right keywords is crucial for optimizing your website correctly. By utilizing the data provided by these tools, you’ll be able to select relevant keywords specific to your niche, drive traffic to your site and dominate your competition.