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YouTube tags are an essential tool for creators looking to increase the visibility of their content by making their videos discoverable when users search for specific terms. By including relevant tags, creators can increase their views and grow their audience. In this blog post, we’ll discuss the ones you should add and why.
What are YouTube tags?
YouTube tags are keywords or phrases that you can add to your videos to help them get discovered by users searching for specific topics. They help categorize your video and make it more discoverable for users.
While tags are not the only factor that affects your search ranking on YouTube, they are one of the most important. When you add relevant tags to your videos, you increase the likelihood that your content will appear in search results for users searching for specific keywords or phrases.
The Ones You Should Add
To maximize your views on YouTube, you should include the following types of tags:
1. Specific Tags
Specific tags refer to the specific keywords that describe the content of your video. For example, if you’re making a video about how to make a smoothie, your specific tags might include “smoothie recipe,” “how to make a smoothie,” and “healthy smoothie.”
It’s important to be as specific as possible when adding tags to your videos. This helps ensure that your content appears in search results for users searching for specific terms related to your video.
2. Broad Tags
Broad tags refer to more general keywords that describe the overarching topic of your video. For example, if you’re making a video about fitness, your broad tags might include “exercise,” “healthy lifestyle,” and “fitness tips.”
Broad tags can help your video reach a wider audience by appearing in search results for more general topics. While they may not be as effective as specific tags in terms of driving targeted traffic to your video, they can still help increase your overall visibility on YouTube.
3. Brand Tags
Brand tags refer to keywords or phrases that relate specifically to your brand or channel. For example, if you’re a beauty vlogger, your brand tags might include your channel name, your social media handles, and any recurring themes or series on your channel.
Brand tags can help increase your visibility on YouTube by creating a clear brand identity for your channel. By including brand tags, you also make it easier for users to find your content when searching for specific topics related to your niche.
4. Trending Tags
Trending tags refer to keywords or phrases that are currently popular or trending on YouTube. For example, if you’re making a video related to a current trend or challenge, you might include trending tags related to that topic.
Including trending tags can help increase your video’s visibility by putting it in front of users who are actively searching for content related to popular topics. However, it’s important not to use trending tags that are irrelevant to your video’s content, as this can hurt your credibility and alienate your audience.
Why Add YouTube Tags?
YouTube tags are an essential tool for increasing the visibility of your videos and growing your audience on the platform. Some of the key reasons to add tags to your videos include:
1. Increased Visibility
By including relevant tags, you increase the likelihood that your content will appear in search results for users searching for specific keywords or phrases. This can help increase your visibility on the platform and drive more traffic to your channel.
2. Improved SEO
Adding tags to your videos can also improve your search engine optimization (SEO) on YouTube. By including relevant keywords in your tags, you make it easier for YouTube’s algorithm to understand the content of your video, which can help improve your search rankings.
3. Better Categorization
Tags also help categorize your video and make it easier for users to find similar content on your channel. By including tags related to your niche or topic, you create a clear identity for your channel that can help attract new subscribers.
How to Add Tags to Your YouTube Videos
Adding tags to your YouTube videos is a simple process. To add tags to a new or existing video:
1. Open Your Video in YouTube Studio
Log in to YouTube Studio and navigate to the video you want to add tags to.
2. Click “Details”
Click the “Details” tab on the left-hand side of the page to access the video’s details.
3. Add Tags
Scroll down to the “Tags” section of the page and add any relevant tags to the video. You can add up to 500 characters worth of tags per video.
4. Save Changes
Click “Save” to save your changes.
Final thoughts
YouTube tags are a powerful tool for increasing the visibility of your videos and growing your audience on the platform. By including relevant tags, you can improve your SEO, categorize your videos, and increase your overall visibility on the platform. Remember to add specific, broad, brand, and trending tags to maximize your views and attract new subscribers to your channel.
