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Keyword research is an essential aspect of search engine optimization (SEO) that can make or break your online success. Fortunately, the process of finding keyword ideas has become more sophisticated, especially in recent years. The idea behind keyword research is to find out what users are searching for and to align those keywords with the content you produce. When you chose effective keywords, you can rank higher on search engine results pages (SERPs) and ultimately drive more traffic to your site. In this blog post, we will discuss some advanced techniques to master keyword research and unleash untapped keywords.
1. Identifying the right keywords
Before you start thinking about specific keywords, you need to identify the right ones that you should focus on. This involves a process of brainstorming and competitor analysis. During this phase, you need to think about your niche, industry, and audience. Identify the main topics, categories, or products you plan to cover on your website, and how they can be divided into subtopics. This will help to identify the primary keywords.
Competitor analysis is also a critical part of the process, and it involves researching the keywords that your competitors are ranking for. You can use tools such as SEMRush, Ahrefs, and SpyFu to analyze your competitors’ keywords, estimate their search volumes, and search engine positions. Once you have identified some keywords that align with your niche and match your competitors, the next step would be to use them in your content.
2. Brainstorming keywords
Brainstorming is a creative process of generating keywords and phrases that your target audience might use when searching for your products or services. This phase involves thinking beyond obvious keywords and looking for alternative and relevant term groups.
You can brainstorm in different ways, starting from basic tactics such as using keyword suggestions on Google search to more advanced tactics like using Google Trends or Google’s Related Searches. You can also ask your customers or search social media to see what related searches are there, and what vernacular you could use.
3. Analyzing search intent
An essential component of effective keyword research is understanding your target audience, what are they looking for and the search intent behind their queries. Search intent refers to the reasons behind a person’s search. Typically, search queries fall into four categories: navigational, informational, commercial, and transactional. Understanding these four types of searches helps to optimize your content and increase its relevancy to users.
Navigational search queries are used to find a specific website or brand. For example, if someone is looking for Facebook, they might enter “Facebook” into the search engine.
Informational searches are made to learn more about a topic. Someone who wants to learn about website development might search for “what is website development.”
Commercial intent searches are aimed at finding a product or service offered by a company. For example, if someone wants to buy a phone, they might enter “best phone.”
Transactional searches refer to the specific intent to purchase a product or service. These searches typically include key terms like “buy” or “order” followed by specific product or service names. For example, someone might search for “buy an iPhone in Los Angeles.”
By understanding search intent, you can create content that meets the needs of searchers and aligns with their search queries.
4. Using Keyword tools
While brainstorming is a great way to identify keywords, using keyword tools can provide more insights into search volumes and relevance. There is a range of free and paid keyword tools available to help you find untapped keywords. Some tools like Google Adwords Keyword Planner allow you to find search volumes and competition for a specific keyword, while others such as Ubersuggest and Wordstream can help you identify long-tail keywords and provide keyword suggestions based on your website or competitors’ websites.
Google Adwords Keyword Planner is one of the most popular keyword tools available to find search volumes and competition levels for specific keywords.
5. Utilizing long-tail keywords
Long-tail keywords are a type of keyword that’s more specific and less competitive than short-tail keywords. They typically consist of three or more words that provide more context to a search query. Long-tail keywords might have lower search volumes, but they are an excellent way to create content that’s more targeted to your audience’s specific needs.
For example, Instead of creating content for a broad search term such as “laptops,” you might create content using long-tail keywords such as “best gaming laptop for under $1000” or “lightweight laptop for graphic designers.” These specific long-tail keywords are more targeted and relevant and can rank higher in search results pages.
6. Wrapping Up
Effective keyword research is essential to drive relevant traffic to your website and boost your rankings on search engines. By following the advanced techniques we discussed in this blog post, you can identify the right keywords that match your niche and have a better understanding of your target audience search intent. Once you identify these keywords, you can create content that aligns with their needs and ranks higher on search engines. So, start bringing these tips into practice, and you will unleash untapped keywords that your competitors might have missed out on. Happy keyword hunting!
