Wrong people clicking
Students, job-seekers, and "just browsing" eat the budget. We tighten the offer and targeting so most of what hits WhatsApp can actually buy.
SINGAPORE LEAD GENERATION · SINGAPORE ● LIVE
More qualified leads.Less wasted Singapore budget.
Search, ads and the converting page as one path. Free expert analysis in 24 hrs. You keep Google, Meta and Analytics.
- Expert analysis in 24 hrs
- Accounts stay in your name
- Operating since 2010
Or skip the form: WhatsApp Martin
Ketch Locksmiths, Singapore: ads recovery plus organic. See the audit you'll get
Businesses who already run this path
SOUND FAMILIAR?
You paid for the click.
The buyer never showed up.
Four reasons the inbox stays quiet while ads, SEO, and the site keep spending.
Ads, SEO, and the site do not match
Google ranks one page. Ads send people to another. Meta dumps them on the homepage. We run the keyword, the ad, and the page as one path.
WhatsApp sits unanswered
Singapore buyers expect a reply in minutes. If nobody is there, more ads just build a queue. We design for WhatsApp first, then say if the delay is the team, not the media.
Reports that never mention a lead
Reach, impressions, "engagement". We report qualified leads, cost per lead, and what we paused. You can take that number into a partner meeting.
FIT CHECK
For businesses
funding real work.
The audit is honest about fit. If we are not the right partner, we say so.
- Singapore businesses who feel wasted ad spend or weak inbound
- Clinics, education, property, professional services, F&B, home services, B2B
- Marketing leads stuck with an agency that reports activity
- Companies ready to fund media or SEO work, not a S$99 experiment
- Job seekers and students
- DIY course shoppers
- Anyone who cannot follow up a lead the same day
The audit is honest about fit. If we are not the right partner, we say so.
WHAT WE DO
One path.
Four specialist moves.
Most Singapore SMEs split SEO, ads and the site across three vendors. The buyer does not. We run the path as one system.
Organic search - compounding
SEO
Singapore buyers searching for what you sell, finding you without a per-click bill. Local pages, Google Business Profile and content aimed at queries that end in an enquiry, not a bounce.
- Keyword and competitor map for your SG niche
- Location and service pages that actually rank
- Google Business Profile and a review engine
What it gets you: Enquiries that compound month over month - the channel that gets cheaper as it grows.
Intent audience - fastest to revenue
Google Ads (SEM)
Someone typing "emergency locksmith Tampines" at 2am is not browsing, they are buying. We build Search campaigns around that intent, cut junk queries weekly, and land every ad on a page built for it.
- Search campaigns on buying keywords only
- Negative keyword lists that stop junk spend
- Cost per qualified lead reported, not clicks
What it gets you: High-intent WhatsApp enquiries this month, not next quarter.
Retargeting and lookalikes
Meta Ads
Facebook and Instagram for buyers who are not searching yet. Retargeting brings back the 97% who visited and left without enquiring. Lookalikes find more people like your best customers, not random scrollers.
- Retargeting on site visitors and past leads
- Lookalike audiences from your customer list
- Creative tested weekly, losers paused fast
What it gets you: A warm audience that gets cheaper to convert every month it runs.
Conversion - the multiplier
Landing pages and CRO
The ad should never dump onto a homepage with twelve links. One offer, one next step, WhatsApp and forms wired as first-class conversions, and the load speed Google rewards with cheaper clicks.
- Offer-matched pages per campaign
- WhatsApp and form tracking wired in
- PageSpeed 90+ as standard, not a project
What it gets you: More of the traffic you already pay for turning into conversations.
“Your next customer is already looking. Give them one clear reason to choose you.”
VERIFIED RESULTS
SINGAPORE PROOF YOU CAN CHECK
Named companies.
Named work.
Locksmiths, cleaning and maintenance, and B2B. Read the case studies, then send the email.
Singapore Ketch Locksmiths
Ads recovery, then compounding organic demand.
Read the work →
Singapore MCAAS Solutions
Organic search 3-4x. Desktop PageSpeed 100, mobile 98.
Read the work →
Singapore and Australia Superbench
SEO, SEM, AI chat and CRM as one growth system.
Read the work →
Singapore SG Maintenance Group
Service landers plus Search ads. WhatsApp enquiries +74%. Cost per qualified lead -32%.
Read the work →HOW WE WORK
Free to start.
Fast to see.
The audit is free. Send the email. Read what we found. Hire only if it is worth it.
- 01 Free audit Send the site or ad account. In about 24 hrs you get what is wasting money, what to fix first, and what to leave alone.
- 02 You approve the plan A written first 90 days: the work, the spend, and when you should see enquiries. Nothing starts until you say yes.
- 03 We put it live Ads, the page, and WhatsApp or the form, so a click can become a chat. You keep the accounts.
- 04 Grow what works Each week we look at who actually enquired. More budget on that. We pause the rest.
HOW FAST · HOW LONG
Since 2010.
Audit in 24 hrs.
Martin has run performance marketing for 160+ businesses. The first conversation is with him, not a junior AM reading a script. WhatsApp is answered in about a minute during working hours.
- 24 hrsexpert analysis
- 2010operating since
- 160+businesses grown
- Clear ROIacross Google, Meta & Analytics
IN THEIR WORDS · SINGAPORE
Businesses you can ring.
“Heylead is a very professional outfit. They are super effective as they bring real results that make a difference. Moreover, their pricing is reasonable and the service is good. For these reasons, we won't hesitate to recommend Heylead to anyone who seeks the best.”
“They don't just run campaigns - they understand the product, the market, and the technical complexity of what we're building. From SEO and paid search to CRM integration and lead tracking, they've operated as a true extension of our team as we scale across Singapore, Australia, and beyond.”
“MCAAS Solutions transitioned from fragmented digital efforts to a cohesive, growth-oriented marketing system - with measurable improvements in organic visibility, lead reliability, and multi-channel performance within months of engagement.”
THE TEAM
Small team.
Senior hands.
No account-manager relay. The people below are the people on your account.
Martin
Founder - strategy and auditsWrites every audit and takes every first call. On your account from day one - running growth for SMEs since 2010.
Yoana
Social and app developmentShapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEOOwns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid mediaPlans and manages paid search and social campaigns around qualified leads, not surface-level clicks.
Elmer
AnalyticsConnects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
DesignCreates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
WHAT YOU ACTUALLY GET
What's inside the
free audit.
A sample growth audit: SEO, AEO, website performance, tracking and the conversion path, with charts. Owner, company and trade removed. Download the PDF and see a sample of the analysis you would receive.
01One-sentence verdict 02Findings, charts and stats 03SEO, AEO and performance 04Tracking and the 90-day list
Take the sample with you.
A sample of the analysis as a PDF. Read it tonight, forward it to your marketing lead, or use it as the bar your current agency has to clear.
- Findings with severity, plus charts
- SEO, AEO, performance and tracking
- What already works and the 90-day list
PDF. No email needed.
INDUSTRIES
Where we do our
best work.
Businesses people search for when they need something done. If your buyer types a problem into Google, we can find them.
Cleaning & home services
Aircon, plumbing, electrical, part-time helpers - jobs booked while you are on one.
Locksmiths & security
Emergency search is winner-takes-all. We keep you the winner. Ask Ketch.
Pest control
Seasonal demand spikes - budgets that flex with them instead of burning flat.
Property & renovation
Agents, management, interior and reno firms with long, high-value decisions.
Movers & logistics
Quote-driven buying - we get you into the shortlist of three, not ten.
Clinics & practices
Dental, aesthetic, TCM - compliant ads, appointment-grade enquiries.
Legal & accounting
High-intent searches, few of them - every click has to count.
B2B & SaaS
Longer funnels, CRM wired to campaigns. Ask Superbench and MCAAS.
Not on the list? That's usually where we win biggest. Niche markets have cheaper clicks and lazier competition. Tell us yours - the audit will show if there's demand. Check my niche →
FAQ
Questions Singapore businesses ask
Anything not covered here, WhatsApp Martin.
What does the free audit actually contain?
A thorough expert review of your search, ads, and the page people land on, plus the three changes we would make first. Delivered within 24 hrs. Yours to keep whether or not you hire us.
What does it cost to work with you?
We quote after the free audit, never before, because a number without seeing the account is a guess. A short ramp, then month to month.
Who actually does the work?
Martin takes the first call and the plan, and stays on the account. The audit is thorough expert analysis. A small specialist team executes. You will not be handed to a rotating account manager.
Do we have to leave our current agency first?
No. Most audits happen while another agency is still running. View access to the accounts is enough for us to look.
Who owns the Google and Meta accounts?
You do. We work inside accounts in your name. If you stop, the history, pixels, and data stay with you. That is non-negotiable.
Do you work with Singapore businesses if you are not based there?
Yes. We already work with Singapore companies including Ketch Locksmiths, MCAAS Solutions, and Superbench. WhatsApp and email are the working channels. We do not need a desk in CBD.
Is there a long contract?
A short ramp, then month to month. After the ramp you can leave any month. We would rather keep you because the work is working.
What if we already have a website and ads running?
That is the usual starting point. The free audit looks at what you have now. We do not ask you to rebuild the site or pause ads before we have looked.
How fast can we start, and how fast do you reply?
Once you share the accounts, we can start in about a week. WhatsApp is answered in about a minute during working hours. Email the same day. Audit write-up about 24 hrs.
CURRENT CREDENTIALS
Certified across the platforms we spend on.
Google Ads, Microsoft Advertising (Bing Ads), Analytics and Tag Manager.
FREE AUDIT
Free growth audit. Findings in 24 hrs.
Where the budget leaks, what the site loses, which keywords cost you money. Thorough, specific, yours to keep whether or not you hire us.
- Search visibility
- Tracking and conversion gaps
- What is already working
- The first changes we would make