Martin
Founder, strategy and auditsWrites every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Free growth plan, reviewed by a human
Your next customers are already looking. Let's get them to call.
SEO, Google Ads, Meta and the page that converts, planned as one path for your Singapore business. Answer three quick questions below.
Trusted in Singapore, Australia and beyond
160+businesses grown
500K+leads generated
2010operating since
24 hrsaudit turnaround
Sound familiar?
Paying for marketing. Still waiting for the phone to ring.
Four problems we find in almost every Singapore account that comes to us. Tap the one that sounds like you.
What is really going on
How we fix it
Broad targeting and a vague offer attract people who can never buy. The budget is gone before a real Singapore buyer sees the ad.
How we fix it
- Tighter offer and targeting, so most of what reaches WhatsApp can actually buy
- Negative keywords and audience exclusions harvested every week
- Lead scoring in the inbox with you, not just a cost per lead
What is really going on
How we fix it
Rankings for blog terms nobody buys from, a half-finished Google Business Profile, and no structured answers for AI search to cite. Google and the AI tools both skip you.
How we fix it
- Technical, local and content SEO on the pages that make money
- AEO: answer-first pages, schema and entity signals so AI answers cite you
- Search Console tied to enquiries, not ranking screenshots
What is really going on
How we fix it
Without a real conversion event Meta finds browsers, not buyers. Without any campaign, the people who visited your site and left are gone for good.
How we fix it
- Pixel plus Conversion API, with Lead fired on the thank-you page
- Conversion campaigns with exclusions, retargeting your site visitors first
- Creative that names Singapore, the service and the next step
What is really going on
How we fix it
If the report never mentions a lead, nobody can decide what to fund next. You end up paying for activity instead of outcomes.
How we fix it
- One page a week: spend, qualified leads, cost per lead, what we paused and why
- GA4, call and WhatsApp events wired to real conversions
- Numbers you can take into a partner meeting
One team, one path
Search, ads and the page that converts
SEO and AEO for Singapore
Show up when Singapore customers search, and when they ask AI
- Technical crawl that is actually fixedIndexation, canonicals, internal links and schema on the pages that make money.
- Local SEO that wins the map packGoogle Business Profile, location pages and reviews for island-wide service areas.
- AEO for AI answersAnswer-first pages, schema and entity signals so ChatGPT, Gemini and Google AI Overviews cite you, not a competitor.
- Measurement to booked workSearch Console, GA4 and WhatsApp events so you see enquiries, not ranking screenshots.
SEM for Singapore
Stop paying for clicks that never work
- Campaigns by intentBrand and high-intent service terms first. Exact and phrase before broad.
- Singapore-ready geo and scheduleBids matched to the hours your team actually replies on WhatsApp.
- Bing where it is cheaperMicrosoft Advertising when desktop B2B economics beat Google.
Paid social and display
Facebook, Instagram and display that create real leads
- Built for leads, not reachConversion campaigns on a real Lead event, plus the Conversion API.
- Creative that states the offerThree to five concepts that name Singapore, the service and the next step.
- Reporting to qualified leadsBudget follows qualified conversations, not click-through vanity.
Conversion websites
Your site gets visits. It should get customers.
- Mobile-first speedCore Web Vitals treated as a ranking and conversion issue, not an IT ticket.
- Landing pages that keep the promiseMessage match from ad to headline to form.
- You own everythingDomain, CMS and analytics stay in your name.
Singapore results, not reach
What changed for Singapore clients who switched to HeyLead
Before HeyLeadWith HeyLead
Weekly organic sessions (within months)3 to 4x
PageSpeed, mobile (score out of 100)+48 points
PageSpeed, desktop (score out of 100)+20 points
Hover or tap a bar for the exact value.
Figures and events from the published case study.
"MCAAS Solutions transitioned from fragmented digital efforts to a cohesive, growth-oriented marketing system, with measurable improvements in organic visibility, lead reliability and multi-channel performance within months of engagement."
Subbiah, Leadership, MCAAS Solutions
Read the case study200 to 300organic clicks a month by late 2025, compounding across 2024 and 2025
10,000+search impressions a month
60 to 70%of organic traffic from Singapore, the market that matters most
376keywords consolidated into clusters, SEO and SEM wired into HubSpot
Figures and events from the published case study.
"They don't just run campaigns. They understand the product, the market and the technical complexity of what we're building. From SEO and paid search to CRM integration and lead tracking, they've operated as a true extension of our team."
Jingjing Zhong, CEO and Co-Founder, Superbench
Read the case studyDay 0Google Ads suspended with no warning, the only channel gone
4 trackscompliance overhaul, appeal, reputation defence and SEO run in parallel
MonthlySEO content and technical work building always-on organic demand
Defendeda coordinated fake-review attack on the Google profile
Figures and events from the published case study.
"Heylead is a very professional outfit. They are super effective as they bring real results that make a difference. Moreover, their pricing is reasonable and the service is good."
Kenneth, CEO, Ketch Locksmiths
Read the case studyFrom form to fixes, step by step
- 1Within 24 hrsAuditWe review search, ads, tracking and which pages get traffic but no leads.
- 2PlanPriority listA 30 to 90 day sequence: what to fix first, what to ignore, what to build.
- 3BuildShip the fixesCampaigns, pages and tracking, inside accounts you own.
- 4Every monthReport on leadsQualified leads, cost per lead and what we paused.
In their words
Clients who stayed for years
"Heylead is a very professional outfit. They are super effective as they bring real results that make a difference. Moreover, their pricing is reasonable and the service is good. For these reasons, we won't hesitate to recommend Heylead to anyone who seeks the best."
"They don't just run campaigns. They understand the product, the market, and the technical complexity of what we're building. From SEO and paid search to CRM integration and lead tracking, they've operated as a true extension of our team as we scale across Singapore, Australia, and beyond."
"MCAAS Solutions transitioned from fragmented digital efforts to a cohesive, growth-oriented marketing system, with measurable improvements in organic visibility, lead reliability, and multi-channel performance within months of engagement."
"I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better."
"HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs."
"Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares."
A good fit if you are
- A Singapore SME already getting some traffic, but not enough enquiries
- Running Google or Meta ads and unhappy with lead quality
- Able to follow up on WhatsApp the same day
- Ready to act on a 90-day plan
Probably not for
- Anyone shopping a S$99 SEO package
- Go-viral briefs and vanity campaigns
- Agencies looking for free white-label labour
Straight answers
Still unsure? WhatsApp replies usually take about a minute in working hours, email about 30 minutes.
Ask on WhatsAppWhat does the free plan include?
A human review of search, AI answer visibility, ads, tracking and whether your traffic can convert. You get prioritised fixes and a straight view of what is realistic in 30 to 90 days. About 24 hrs. No obligation.
Will you take over our Google or Meta accounts?
No. Search Console, Analytics, Google Ads and Business Manager stay in your name. We request partner access and work inside them.
What media budget do we need?
Below about S$1,000 a month in media, most Singapore accounts cannot buy enough clicks to learn anything. If that is where you are, the plan will say so and point at the fixes that do not need media spend first.
Is Meta cheaper than Google Ads in Singapore?
Often, for demand that is not yet searching. High-intent queries still belong on Search. We use Meta and display to reach businesses who feel the problem but have not typed the keyword yet.
Do you work with Singapore businesses remotely?
Yes. We already serve Singapore clients including Ketch Locksmiths, Superbench and MCAAS Solutions. WhatsApp and email are the working channels.
How long until we see results?
Tracking, ads structure and Google Business Profile fixes can move in weeks. Competitive organic terms usually take a few months of consistent work. The plan is honest about which bucket you are in.
The team
Small team. Senior hands.
No account-manager relay. The people below are the people on your account.
Yoana
Social and app developmentShapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEOOwns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid mediaPlans and manages paid search and social campaigns around qualified leads, not surface-level clicks.
Elmer
AnalyticsConnects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
DesignCreates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Current credentials
Certified across the platforms we spend on
Google Ads, Microsoft Advertising (Bing Ads), Analytics and Tag Manager.
Google AdsSearch
Google AdsDisplay
Google AdsVideo
Google AdsShopping
Google AnalyticsGA4
Tag ManagerGoogle
Microsoft AdvertisingSearch (Bing Ads)
Microsoft AdvertisingShopping
Microsoft AdvertisingDisplay and Native
Three taps to a straight answer.
Free, human, about 24 hrs. We will tell you what to fix, what to stop, and whether more spend is even smart yet.