Are you struggling to get engagement on your LinkedIn posts? Have you ever wondered how to increase your reach and connect with your audience? One of the most important factors to consider when posting on LinkedIn is the timing. Posting at the right time can make all the difference and boost your engagement. In this post, we will demystify the best times to post on LinkedIn in 2023.
Understanding the LinkedIn Algorithm
Before we dive into the best times to post on LinkedIn, it’s important to understand how the LinkedIn algorithm works. Just like other social media platforms, LinkedIn uses an algorithm to determine what content to show in someone’s feed. The algorithm considers several factors such as engagement, relevancy, and authenticity.
Engagement is one of the most important factors. When someone likes, comments, or shares your post, it signals to the algorithm that your content is valuable and relevant to the audience. The more engagement your post gets, the more likely it is to be shown to more people.
Relevancy is also crucial. The algorithm shows content that is relevant to the user’s interests, job title, and location. That means, if your content doesn’t align with your audience’s interests, it’s less likely to be shown in their feed.
Lastly, authenticity plays a significant role. LinkedIn rewards users who post authentic content that adds value to the platform. That means, if you’re constantly posting spam or promotional content, your reach will be limited, and LinkedIn may even penalize your account.
Best Times to Post on LinkedIn in 2023
Now that we understand how the LinkedIn algorithm works let’s dive into the best times to post on LinkedIn in 2023. According to social media experts, the best times to post on LinkedIn are:
1. Weekdays between 10 am and 11 am
Weekdays such as Tuesday, Wednesday, and Thursday between 10 am and 11 am are considered the best times to post on LinkedIn. According to research, this is when most professionals are checking their feeds during their workday, and it’s also when they’re most likely to engage with your content.
2. Tuesdays between 2 pm and 4 pm
Tuesdays between 2 pm and 4 pm is considered another ideal time to post on LinkedIn. While most people are busy with their work during this time, they’re more likely to check their social media feeds during their breaks.
3. Wednesdays between 9 am and 10 am or 2 pm and 3 pm
If you’re looking to post on LinkedIn twice a week, Wednesdays are a great option. According to research, Wednesdays between 9 am and 10 am or 2 pm and 3 pm are considered the most optimal times to post.
4. Thursdays and Fridays between 7 am and 8 am
If you’re trying to reach international audiences, posting on Thursdays and Fridays between 7 am and 8 am ET can be effective. Since people in different time zones may be awake during these hours, your content is more likely to get international attention.
Best Practices for Posting on LinkedIn
Now that we know the ideal times to post, let’s discuss some best practices for posting on LinkedIn.
1. Create Authentic Content
As we mentioned earlier, authenticity plays a significant role in the LinkedIn algorithm. That means, if you’re constantly posting spam or promotional content, your reach will be limited, and LinkedIn may even penalize your account. Instead, focus on creating authentic content that adds value to your audience.
2. Use Visuals
Visuals are always more engaging than text-only posts. Be sure to use images, graphics, videos, or infographics to make your content more visually appealing.
3. Keep it Short and Sweet
LinkedIn is a professional platform, which means people are coming for short bursts of information. Try to keep your content concise and to the point.
4. Engage with Your Audience
When someone comments on your post, be sure to reply and engage with them. It shows that you’re active on the platform and care about your audience.
In summary, the best times to post on LinkedIn in 2023 are during weekdays between 10 am and 11 am, Tuesdays between 2 pm and 4 pm, Wednesdays between 9 am and 10 am or 2 pm and 3 pm, and Thursdays and Fridays between 7 am and 8 am. Remember to create authentic and valuable content, add visuals, keep it concise, and engage with your audience. With these tips, you can increase your reach and connect with your audience on LinkedIn.
Do you have any more tips for posting on LinkedIn? Let us know in the comments below!