Instagram has become a go-to platform for brands to connect with their consumers. With over 1 billion users, Instagram provides brands with endless opportunities to increase their reach and engage with their audience. While most brands have a presence on Instagram, not all of them know how to leverage it to the fullest. That’s why brands need to learn from Instagram celebrities.
Instagram celebrities are individuals who have amassed a significant following on the platform due to their content, aesthetics, and personality. They have built a strong brand persona that has helped them connect with their audience and establish themselves as an authority in their niche. Here are nine tactics that brands can take from Instagram celebrities to improve their own presence on the platform.
1. Build a Strong Brand Persona
Instagram celebrities have built strong brand personas that are easily recognizable and appeal to their target audience. Brands can take inspiration from these personas to create a unique brand identity that resonates with their own audience. They can do this by identifying their target audience, their values, and what makes them unique.
For example, Nike has built a strong brand persona around athleticism, inspiration, and empowerment. They have defined their target audience as athletes and people who are passionate about fitness. This has allowed them to create content that appeals to this audience and has helped them establish themselves as a leader in athletic apparel.
2. Focus on Visuals
Instagram is a visual platform, and Instagram celebrities are known for their stunning visuals. These visuals are what attract people to their accounts and keep them engaged. Brands can take a cue from this and focus on creating visually appealing content that is consistent with their brand identity.
For example, Airbnb’s Instagram account is full of stunning visuals of exotic locations and unique accommodations. This aligns with their brand identity of providing unique travel experiences and has helped them build a strong following on the platform.
3. Use Hashtags
Hashtags are a powerful tool on Instagram that can help brands increase their reach and get discovered by new followers. Instagram celebrities use hashtags strategically to attract new followers and engage with their existing audience. Brands can do the same by identifying relevant hashtags and using them in their posts.
For example, National Geographic uses hashtags like #natgeo and #wildlife to attract people who are interested in nature and wildlife photography. This has helped them build a strong following of nature lovers on the platform.
4. Collaborate with Others
Instagram celebrities often collaborate with other influencers and brands to increase their reach and engagement. Brands can do the same by partnering with other brands or influencers in their niche to create content that appeals to their audience.
For example, Adidas collaborated with Instagram celebrity Selena Gomez to create a limited edition line of sneakers that appeals to her young, fashion-conscious followers. This collaboration helped Adidas tap into a new audience and increase their reach on the platform.
5. Engage with Your Audience
Engaging with your audience is essential on Instagram. Instagram celebrities are known for engaging with their followers by responding to comments, reposting user-generated content, and hosting Q&A sessions. Brands can do the same by responding to comments on their posts, reposting user-generated content, and hosting live events.
For example, GoPro engages with their followers by reposting user-generated content that showcases the versatility of their cameras. This has helped them build a community of passionate GoPro users on the platform.
6. Post Consistently
Consistency is key on Instagram. Instagram celebrities post consistently to keep their audience engaged and attract new followers. Brands can do the same by creating a content calendar and posting regularly to keep their audience engaged.
For example, H&M posts consistently on their Instagram account to showcase their latest collections and appeal to their young, fashion-conscious audience.
7. Tell a Story
Instagram celebrities often tell a story through their content that connects with their audience on an emotional level. Brands can do the same by telling a story through their content that aligns with their brand identity and resonates with their audience.
For example, Dove tells a story through their Instagram account that celebrates women’s beauty in all shapes and sizes. This storytelling approach aligns with their brand identity and has helped them connect with their audience on a deeper level.
8. Use Instagram Stories
Instagram Stories are a powerful tool that Instagram celebrities use to engage with their audience and keep them coming back for more. Instagram Stories allow brands to showcase their personality and provide a behind-the-scenes look at their brand.
For example, Starbucks uses Instagram Stories to showcase their latest drinks and provide a behind-the-scenes look at their coffee-making process. This approach helps them connect with their audience on a more personal level.
9. Track Your Analytics
Analytics are essential on Instagram to track your progress and optimize your strategy. Instagram celebrities use analytics to track their engagement, reach, and growth. Brands can do the same by tracking their analytics and optimizing their strategy based on what works and what doesn’t.
For example, Glossier uses analytics to track which products are popular on their Instagram account and what type of content resonates with their audience. This helps them optimize their strategy and create content that appeals to their audience.
In conclusion, Instagram celebrities have mastered the art of Instagram and built strong brand personas that resonate with their audience. Brands can take inspiration from these tactics to improve their own presence on the platform and connect with their audience on a deeper level. By building a strong brand persona, focusing on visuals, using hashtags, collaborating with others, engaging with your audience, posting consistently, telling a story, using Instagram Stories, and tracking your analytics, brands can take their Instagram game to the next level.