Pinterest is no doubt a great tool to generate leads and increase conversions while also offering powerful insights into user engagement. As one of the fastest growing “image search” platforms, it gives you a great opportunity to boost your visibility and drive more organic search engine traffic.
However, even though you’re getting potential leads with great visuals, you still need to make sure that your content is optimized for the Pinterest algorithm. Optimizing your pins should be top priority so you can maximize your results and grow your business.
Here are our 10 top tips to help you improve your Pinterest SEO:
1. Use Keywords in Your Pin Descriptions
One of the best ways to optimize pins for search engines is by including relevant keywords throughout your Pinterest boards and descriptions. This helps Pinterest better understand your content and determine if it contains keywords related to what your audience is looking for.
When writing descriptions for your pins, focus on using concise, descriptive phrases that include the most relevant keywords related to the content you’re promoting. For example, if you’re pinning an image about “fitness tips for women,” you could include keywords like “exercise routine,” “women’s fitness,” “fitness motivation” etc.
2. Optimize Your Pin Images
Another important factor when it comes to optimizing pins is ensuring that the visuals you include are optimized as well. This starts with making sure your pins are as visually appealing as possible.
When designing pins, make sure they are of high quality with clear, eye-catching visuals. Additionally, use clear fonts with bright colors and strong contrast.
Beyond visuals, make sure your pins contain brief descriptions and the most relevant titles, keywords and URL links that link back to the content you’re promoting. The more information you can provide at the time of pinning, the better.
3. Create Boards with Relevant Content
To optimize your pins, it’s important to create boards with the most relevant content to your topic. Start by creating boards around topics related to your industry, audience and products, and then use these boards to collect relevant pins.
When creating boards, make sure to organize them with clear and concise names. This makes it easier for users to find what they’re looking for, as well as for Pinterest’s algorithm to determine the relevance of your content.
4. Engage with Other Users
Engaging with other users is key to improving SEO on Pinterest. Whether it’s sharing pins from other relevant accounts or engaging with followers who are commenting on your pins, the more activity you have around your content, the more likely it is to appear on top of Pinterest’s algorithm.
Make sure to regularly comment, like, and repost content from other users to get the engagement ball rolling. Additionally, you can also participate in relevant group boards to increase your visibility, as well as tag other relevant accounts in your posts to potentially get even more exposure.
5. Share New Content on a Regular Basis
Posting fresh content is one of the best ways to make sure Pinterest’s algorithm sees your pins. Pinning new content often ensures that your content remains at the top of the search results, as Pinterest’s algorithm quickly recognizes recent content.
Whether you’re creating new pins or resharing content that’s evergreen, make sure to vary the types of content you’re creating and share it regularly. This includes creating a mix of content, such as blog posts, tutorials, recipes, quotes, reminders and more. Additionally, you can also use Pinterest trending topics like “#pinteresttips” or “#diy” to get more traction for your content.
6. Leverage Tailwind
Leveraging the power of Tailwind is a great way to optimize your Pinterest activity. Tailwind is a tool that allows you to schedule content ahead of time and choose the best time to post it. This ensures that your content is shared at the most optimal times, when your audience is most likely to be online.
In addition, Tailwind also offers analytics-related features, like engagement tracking and competitor tracking. This gives you the ability to see how your content is performing in comparison to your competitors’, as well as the overall engagement for your account.
7. Utilize Pin Rich Pins
Rich pins are a great way to optimize your pins for Pinterest’s algorithm. Rich pins are pins that have additional information baked into them, such as product descriptions, videos, prices, and more.
Using rich pins can help your pins stand out among other pins and get better visibility in Pinterest’s search results. Additionally, rich pins are easier for users to interact with, as they can save the pins directly to their boards or add them to their carts right away.
8. Focus On Quality Over Quantity
Create engaging pins with high quality content, instead of focusing on the number of pins. Quality should always be your top priority, as it’s more important to Pinterest’s algorithm than quantity.
Make sure you’re creating content that is valuable to your audience and that provides something new, as Pinterest’s algorithm heavily prioritizes content that is fresh and unique.
9. Avoid Spam Links
Aside from using spam links, spam accounts on Pinterest can also hurt your SEO. Try to stay away from accounts that are spammy and are just trying to promote their own links without engaging with your content.
These accounts will only hurt your visibility on the platform, as Pinterest’s algorithm can detect spammy links, and will decrease your content’s chances of appearing in search results.
10. Track Your Results
One of the best ways to improve your Pinterest SEO is to track your results. By tracking your performance, you can easily see which pins are performing well and which ones aren’t. With this insight, you can adjust your strategy and create more content that is more likely to be seen by your audience.
You can track the performance of your pins by using the analytics feature in Pinterest or by leveraging a third-party tool like Tailwind or Google Analytics.
Overall, optimizing pins for Pinterest’s algorithm is essential for gaining visibility for your content. By following these tips and tracking your performance, you’ll be able to ensure that your pins are seen by the right people, driving more organic search engine traffic to your page.