Already halfway through October, the holiday shopping season is just around the corner. For many e-commerce retailers, it’s time to boost San Francisco online marketing to maximize your advertising reach with an effective PPC strategy that is designed to get the best bang for your buck so that your business can remain competitive.
Here are the top e-commerce PPC management tips that you should implement immediately to head into the peak holiday season ahead.
Pull out your data and start analyzing your PPC performance from previous holiday seasons. Analytics will help you gain a better understanding of what tactics worked and which didn’t. From this data, you can begin to formulate your strategy for this years PPC campaign and optimize your ads to maximize conversions. The most important metrics to review are:
- Peak Traffic Times
- Average Cost Per Click
- Conversion Rates
- Performance for Specific Promotions (Black Friday, Cyber Monday)
With more users searching on mobile than desktop, it is essential to ensure that your PPC campaigns are mobile friendly. In 2016, it was revealed that 47% of consumers planned on shopping online during the holidays. If your landing pages, website, and advertisements are not properly mobile optimized, users will quickly go to a competitor. Ensure that your brand is providing an excellent mobile experience by having fast load times, easy navigation and a simple checkout process.
In a PPC campaign, remarketing is an excellent method to bring leads back to your website to finalize their purchase. Many times a user may abandon an item in their shopping cart and browse several competitors before making a decision. Using remarketing PPC ads will help keep your brand fresh in their minds even after they have left your site, hopefully convincing them to return and convert.
For more details on how your brand can run a successful San Francisco online marketing campaign, contact us today.
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