1. How-To Posts

A great way to engage readers and help them out is through crafting helpful how-to posts. Not sure what to blog about? Consider writing a step-by-step tutorial or guide on a specific topic. Here are some more specific ideas:

• How to Overcome Writer’s Block
• How to Create an Email Newsletter
• How to Become a Social Media Manager
• How to Write a Blog Post
• How to Create a Brand Identity

2. Latest Tech/Software Tools

More and more businesses are turning to software to boost workflows, provide customer service, and even improve the overall customer experience. Give your readers the latest news on new and exciting software updates, how to use them properly, and reviews. Here are some examples:

• The Benefits of Working with Cloud Computing
• The Latest Updates to Microsoft Office 365
• Using Artificial Intelligence for Business
• Trello vs Asana: Which Project Management Tool Is Right for You?
• How to Use Voice-Activated Technology for Home Automation

3. Expert Advice

Experience counts, and readers are often eager to receive insight from professionals in the field. Consider highlighting the advice of experts in different industries to provide your readers with an up-to-date industry snapshot.

• Tech Entrepreneurs Share Their Best Productivity Tips
• How Stellar Content Marketers Reach Their Goals Every Time
• A Financial Adviser Shares Their Strategies for Building Wealth
• How A Home Stager Staged Their Way to Success
• Best Practices for Creating an All-Star PR Team

4. Interviews

Nothing grabs readers’ attention more than hearing news straight from the source. Interview industry influencers and colleagues to provide your readers with valuable content.

• Interview with an Award-Winning Chef on the Art of Creating Beautiful Plates
• The Latest Trends in Web Design According to an Industry Expert
• Learn Real Estate Investing from a Successful Investor
• What’s Next for Sales and Marketing with a Top Executive
• An Economist’s Take on the Current State of the Economy

5. Reviews

People appreciate honest reviews of products and services, and this can provide helpful information for your readers.

• Review of Mobile Banking Apps for Small Businesses
• What You Need to Know about the Latest SEO Software Update
• A Comparison of Online Shopping Platforms
• The Pros and Cons of Starting a Side Business in Freelancing
• Best Networking Events for Young Professionals

6. Trends Posts

Show your readers what’s new, upcoming, and in demand. Highlighting the latest market trends can help your readers stay up-to-date and be prepared for what’s next.

• Artificial Intelligence and Its Impact on the Workplace
• New Approaches to Content Marketing
• What You Need to Know About the Latest SEO Strategies
• The Rise of Video Marketing
• Voice Search and How to Utilize It for SEO

7. Business Tips

Information about how to run, manage, and optimize a business is always in high demand. You can provide readers with valuable information about financial planning, marketing, networking, and other common business topics.

• The Pros and Cons of Outsourcing Your Business’ IT Needs
• 5 Steps to Effective Financial Planning
• Social Media Strategies to Acquire Customers
• Maximizing Your Network’s Reach
• Best Practices for Crafting an Amazing Email Newsletter

8. Resource and Link Roundups

Keeping your readers up to speed on great content is always a crowd pleaser. Round up relevant resources, tools, and relevant articles to provide a handy resource for readers.

• The Best Resources for Learning Digital Marketing
• 7 Tools to Help You Successfully Manage Your Team
• Must-Read Sales Articles From Around the Web
• The Easiest Way to Organize Your Finances
• Essential Productivity Tools for Freelancers

9. Expert Insight

Readers are looking for practical advice from people that have experience with particular topics. Ask experts in the field to share their wisdom and help your readers expand their knowledge.

• 5 Ways a Professional Photographer Captures the Best Shots
• The Benefits of Working with a Virtual Assistant
• Food Safety Tips from a Top Chef
• Insider Tips on Digital Advertising from an Industry Expert
• Advice from a Top Real Estate Agent on Selling Properties

10. Behind the Scenes Content

People are always interested in what goes on behind the scenes. Showcase strategic business processes, company culture, and success stories.

• A Peek Behind the Curtain of Our Creative Process
• The Making of a Successful Marketing Campaign
• How Our Company Redesigned Our Logo and Brand Identity
• The Work Behind Our Sustainable Practices
• The Benefits of Working Remotely: Our Team’s Experience

11. Video Tutorials

You don’t need a hoarde of equipment either – today’s smartphones have some impressive recording and editing capabilities. Invest time in creating detailed, comprehensive video tutorials that your audience will love.

• Introduction to InDesign
• How to Build a Website from Scratch with WordPress
• Intro to Blogging: Writing and Publishing Your First Post
• The Basics of Social Media Marketing
• Photo Editing with Lightroom

12. Testimonial Spotlights

Testimonials are a great way to establish credibility with your audience and show off your successes. Highlight a few of your previous experiences and feature them as blog posts.

• The Benefits of Working with a Virtual Assistant From Client X’s Perspective
• Client Y’s Success Story After Rebranding with Our Company
• Getting Started: An Entrepreneur’s Journey Through Financial Planning
• Webinar Creation with Client Z: An Inside Look at Our Process
• The Keys to Success for Client A’s Career Transition after Investing in an Online Course

13. Event Spotlights

Were you recently at a great industry event or conference? Help your readers benefit from the experience by putting pen to paper and sharing your insight and photos.

• Recap: The Benefits of Attending X Conference
• What We Learned from the Y Conference This Year
• The Essential Takeaways from Last Week’s Networking Meetup
• A Deeper Look into What Was Discussed at Z’s Latest Webinar Series
• Insights Learned at the Recent Small Business Workshop

14. Commentary on Current Events

Readers love opinions – but do your best to make your blog posts balanced. Give your opinion on industry news or current events, but try to provide a variety of perspectives.

• The Impact of Brexit on International Business
• The Benefits of Taking a Gap Year
• Why We Should Be Investing in Clean Energy
• How the US Election Affects US Politics and Business
• Thoughts on the Future of Virtual Reality

15. Tips and Tricks

People are always looking for new and clever ways to do things faster, better, or more efficiently. Create blog posts with helpful tips and tricks for your readers!

• Great Ways to Automate Your Social Media Marketing
• The Easiest Way to Set Up an Email Newsletter
• Tips to Increase Your Website’s Loading Speed
• Hacks to Help You Stay Productive While Working From Home
• Cool Apps to Keep Your Financial Records Organized

16. Explainer Posts

Take a complicated topic that may be hard to understand easily and break it down. Provide useful analogies and examples to help explain the topic and make it easier for readers to comprehend.

• A Beginner’s Guide to Investing
• Marketing Terminology Explained
• A Comprehensive Overview of Agile Development
• The Basics of Data Science
• Deciphering Financial Terms Made Easy

17. Success Stories

Provide examples of others succeeding in the same or a similar area as your own blog or product. Entice readers by demonstrating that it is both possible and accessible to achieve specific goals.

• The Backstory of a Successful Online Clothing Brand
• How an Instagram Influencer Gained 5,000 Followers in a Month
• The Inside Scoop of a Recording Artist’s New Album Launch
• The Story Behind a Stamp-Collector Turning Their Passion into a Career
• From Dreams to Reality: How a Personal Trainer Gained Achieved Six-Figure Earnings

18. Best Practices/Checklist Posts

Show readers the best way to go about solving a problem or accomplishing a goal. Supplement your text with visual aids, such as charts and diagrams, to make the information easier for readers to digest.

• Step-By-Step Guide to Designing a Logo
• Checklist for Writing a Killer Email Subject Line
• The Best Practices for Running a Successful Facebook Ad Campaign
• How To Prepare Your Content Plan for the Coming Year
• Designing the Perfect SEO Friendly Website

19. Industry Insights

Share your knowledge and analyze the current industry trends to give readers a comprehensive view of what’s going on in the industry.

• The Rise of Online Shopping in 2021
• How the Pandemic Has Impacted Small Businesses
• What the Latest AI Findings Mean for the Future
• Latest Developments in Automation Technologies
• The Growing Demand for VR and AR in Entertainment

20. Product Spotlights

Show off your products and services and tell your readers why they should choose you. Focus on the features, the user stories, and the value proposition.

• Get the Most Out of Our Accounting Solutions
• The Benefits of Our Social Media Management Software
• Introducing Our Newest Coaching Program
• Why Our Virtual Assistance Services Are the Best
• What Makes Our Website Creation Package Stand Out

21. Case Studies

Case studies are an ideal way to explain how your product or service has helped real customers see real progress. Showcase the ups and downs of a customer’s journey and the impact your product or services made in their lives.

• A Tale of Success: How Client X Increased Their Revenue with Our Services
• How We Helped Client Y Reach Their Real Estate Goals