One of the challenges faced by online businesses owners is finding untapped keyword ideas to help increase their visibility and drive more traffic to their websites. Keyword research is an essential part of any SEO strategy, and ignoring it can lead to lost opportunities and low search engine rankings. In this post, we will highlight four proven ways to discover untapped keyword ideas to drive traffic potential.
Method 1: Explore Reddit
Reddit is a popular social news and discussion website used by millions of people globally. It is a rich source of untapped keyword ideas that are relevant to your niche or industry. Reddit has numerous subreddits dedicated to various topics, and you can explore these subreddits to find trending topics and user-generated content.
One way to find untapped keyword ideas on Reddit is to identify subreddits related to your niche and monitor them for topics that are generating high engagement. You can scroll through the subreddit threads or use the search function to look for specific keywords. For instance, if you are in the digital marketing niche, you can search for keywords like “SEO,” “Content Marketing,” and “Social Media Marketing” to discover topics and questions that people are engaging with.
Another approach to finding untapped keyword ideas on Reddit is to look for threads or topics that are generating high upvotes, comments, and shares. These threads indicate that people are interested in the topic and are likely searching for related information. You can use these popular threads to create content ideas and target keywords related to the topic. For example, if a thread on “SEO Tips for Beginners” has generated high engagement, you can create content around the same topic and optimize it for SEO-related keywords like “SEO tips,” “beginners guide to SEO,” and “Search Engine Optimization.”
Method 2: Analyze Competitors’ Websites
Analyzing your competitors’ websites is another effective method to discover untapped keyword ideas. By analyzing your competitors’ websites, you can identify their top-performing content, keywords they rank for, and their SEO strategy. You can use tools like SEMrush, Ahrefs, and Moz to conduct a competitive analysis of your competitors’ websites.
To analyze your competitors’ websites, start by identifying your top competitors in your niche. Use Google search to find websites that are ranking high for your target keywords. Once you have identified your top competitors, analyze their website content to identify the keywords they are targeting.
Use keyword research tools like SEMrush, Ahrefs, and Moz to analyze your competitors’ keyword rankings, search volume, and keyword difficulty. Identify the keywords with high search volume and low keyword difficulty that your competitors are ranking for. These are the untapped keyword ideas you can leverage to drive traffic to your website.
Method 3: Analyze Long-Tail Keywords
Long-tail keywords are specific phrases that people use to search for information on search engines. They are highly targeted and typically have a low search volume. Long-tail keywords often have less competition, making them easy to rank for. Analyzing long-tail keywords is a proven way to discover untapped keyword ideas that can improve your website’s visibility and drive more traffic.
To analyze long-tail keywords, use keyword research tools like Google Keyword Planner, SEMrush, Ahrefs, and Moz. Enter your target keyword phrase into these tools to generate long-tail keyword variations. Analyze the long-tail keywords generated by the tool to identify the ones that are relevant to your niche and have low competition.
Another approach is to analyze the keyword suggestions on search engines like Google. When you enter a search query on Google, it suggests multiple keywords related to your search query. Analyze these keyword suggestions to identify relevant long-tail keywords that are worth targeting.
Method 4: Use Quora
Quora is a question-and-answer website used by millions of people worldwide. It is a rich source of user-generated content that can be used to discover untapped keyword ideas. Quora has numerous topics and subtopics related to various niches and industries. You can use these topics and subtopics to find relevant questions and keywords that are worth targeting.
To use Quora for keyword research, start by identifying topics related to your niche or industry. Enter the topic into the Quora search bar and analyze the results to find relevant questions. Look for questions that are generating high engagement, upvotes, and comments. Use these questions to generate content ideas and target relevant keywords related to the topic.
Another approach is to analyze the keywords on the top-ranking answers to a question. The top-ranking answers are likely optimized for keywords related to the topic. Analyze the keywords used in these answers to identify related keywords that can be targeted to drive more traffic to your website.
Discovering untapped keyword ideas is a proven way to improve your website’s visibility, drive more traffic, and improve your search engine rankings. In this post, we highlighted four proven ways to discover untapped keyword ideas. These methods include exploring Reddit, analyzing competitors’ websites, analyzing long-tail keywords, and using Quora. By leveraging these methods, you can discover untapped keyword ideas that your competitors are missing out on and gain a competitive edge in your niche or industry.