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Introduction
In the world of Search Engine Optimization (SEO), keywords play a vital role in defining the success and failure of a website. Therefore, having a grasp over the keyword search volume is an essential need for every SEO professional. The keyword search volume defines how frequently the audience searches for a particular keyword within a specified time frame on the search engines. In this blog post, we will discuss the top five essential things that every SEO professional must know about the keyword search volume for SEO success.
What is keyword search volume?
Keyword search volume is the frequency with which the audience searches for a particular keyword on the search engines like Google, Bing, or Yahoo. In other words, it is the total number of times a specific keyword has been searched for within a particular time frame. For instance, if a keyword was searched 100 times last month, its search volume for that particular period would be 100.
The importance of keyword search volume lies in its ability to help SEO professionals in deciding which keywords to target. By examining search volume, the professionals can identify which keywords have a higher possibility of driving traffic to the website.
Why is keyword search volume important for SEO?
Keyword search volume has a strong connection with search engine ranking. The higher the search volume, the more difficult it becomes to rank for that particular keyword. Therefore, it is critical to develop a proper keyword strategy to ensure SEO success.
For instance, if the search volume for a particular keyword is too high, it would be challenging for a website to rank on the first page of search results. The competition level is too high, which would make it difficult to stand out. On the other hand, targeting keywords with low search volume may not be able to drive enough traffic to the website.
Therefore, as an SEO professional, it is essential to identify the right balance between competition and search volume to ensure a higher level of success in keyword targeting.
How to conduct keyword research and analyze search volume?
Keyword research involves a lot more than just searching for phrases that might be relevant to your business. There are many tools available that can help you conduct keyword research and analyze search volume. Some of the popular keyword research tools are:
Google Keyword Planner:
This tool provides insights into the search volume and traffic estimation of different keywords on Google. It is widely used by SEO professionals to identify keywords with high search volume.
SEMRush:
SEMRush is an all-in-one marketing tool that provides a wealth of data that SEO professionals can use to find keywords with search volume.
Ahrefs:
Ahrefs is a comprehensive SEO tool that provides insights into keyword search volume and competition level with lots of other data.
The importance of long-tail keywords:
Long-tail keywords are an essential part of any SEO strategy. They are a phrase consisting of three or more words that are specific to a particular product, service, or business. Long-tail keywords may not have the highest search volume, but they are more targeted, which means that they have a higher possibility of attracting the right kind of audience.
For example, let’s say you are running a coffee shop in Los Angeles. Targeting a keyword like “coffee shop” would not be an effective strategy as many other coffee shops would be targeting the same keyword. However, targeting long-tail keywords like “best coffee shop in Los Angeles” or “coffee shop with free Wi-Fi” would be more targeted and have less competition.
Therefore, targeting long-tail keywords can be beneficial in terms of attracting qualified leads to your website and improving your search engine rankings.
Conclusion
Keyword search volume is an essential part of SEO success. Keyword research tools like Google Keyword Planner, SEMRush, and Ahrefs can help SEO professionals to identify the right keywords to target. It is also important to balance competition and search volume to ensure success in keyword targeting. Lastly, targeting long-tail keywords can be beneficial in attracting qualified leads to your website.
By keeping these five essential insights in mind, SEO professionals can create an effective keyword strategy for their websites, leading to higher search engine rankings, more traffic, and overall success.
