You’ve got a new product that you know will revolutionize the market. Now, all you need to do is get the word out – but with so many products flooding social media every day, how do you stand out?
The key is to create buzz – to get people talking about and sharing your product across their social media platforms. Here are 7 creative ways to hype your new product on social media:
1. Leverage User-Generated Content
Your social media followers are your biggest fans, so why not use their excitement to create buzz around your new product? Encourage your followers to create and share user-generated content (UGC) related to your new product.
For example, Glossier, a beauty brand, encouraged their followers to create Instagram posts featuring their new product, Glossier Play. The brand then re-shared these posts on their own Instagram page, creating a buzz around the product launch.
2. Partner with Influencers
Partnering with influencers on social media can be an effective way to get your product seen by their followers – and as a result, create buzz around the product launch.
For example, when clothing brand Revolve launched their new collection, they partnered with influencers who shared Instagram posts featuring the new clothing line. This generated excitement around the launch and helped spread the word to a wider audience.
3. Run a Social Media Contest
Running a social media contest related to your product launch can encourage engagement and help create buzz around your new product.
For example, when clothing brand Aritzia launched their denim line, they ran a social media contest where followers could win a full outfit featuring the new denim line by sharing their favorite denim looks on Instagram with a specific hashtag.
4. Host a Virtual Launch Party
With the current pandemic limiting in-person events, hosting a virtual launch party can be a creative way to bring excitement and hype to your new product.
For example, makeup brand Charlotte Tilbury hosted a virtual launch party for their new beauty line. The event was live-streamed on Instagram and included tutorials on how to use the new products, live Q&A sessions with the brand founder, and giveaways.
5. Create a Social Media Ad Campaign
Creating a targeted ad campaign on social media can be a creative way to get your new product seen by a wider audience and generate buzz around the launch.
For example, when Curology, a skincare brand, launched a new product, they created a social media ad campaign featuring real customer reviews and before-and-after photos. The campaign targeted users who had shown interest in similar products, helping to generate buzz and drive sales.
6. Offer Exclusive Pre-Launch Access
Offering exclusive pre-launch access to your new product can create buzz and excitement among your most loyal followers.
For example, when clothing brand Reformation launched their new denim line, they offered their email subscribers exclusive pre-launch access to the collection before it was available to the general public. This created a sense of exclusivity and helped generate excitement for the launch.
7. Use Instagram Live or Stories
Instagram Live and Stories can provide an intimate and engaging way to share your new product with your followers and create buzz around the launch.
For example, clothing brand Madewell hosted an Instagram Live event where they shared a preview of their new spring collection, answer questions from followers, and discussed the inspiration behind the new line. This created a buzz around the launch and helped generate excitement for the new collection.
In conclusion, creating buzz around your new product launch on social media takes some creativity and effort, but can pay off in the form of increased sales and a wider audience. Use these 7 creative ways to hype your new product on social media and get ready to see the buzz build!