What is Keyword Difficulty?
Keyword difficulty is a measure that indicates how difficult it is to rank for a particular keyword in search engine results pages (SERPs). This metric takes into account various factors, including the competition level and the quality of content, to estimate how challenging it will be to get a page to rank highly for a keyword.
The higher the difficulty score, the harder it is to rank for a term. A low score, on the other hand, suggests that the keyword is relatively easy to rank for. Keyword difficulty is a vital factor in any SEO strategy because it informs content creators and site owners which keywords are worth pursuing.
Why is Keyword Difficulty Important?
Keyword difficulty is critical because it is an essential part of building a successful search engine optimization (SEO) strategy. By knowing the keyword difficulty score for targeted keywords, SEO experts and content creators can create content that is tailored to the search terms that people are using to find relevant information.
Without keyword difficulty, you may be wasting your resources on targeting keywords that you cannot rank for. Keyword research is only useful if it leads to creating content that ranks well in SERPs, which can ultimately lead to increased traffic and revenue for your website.
How to Calculate Keyword Difficulty?
Calculating keyword difficulty is a straightforward process that involves analyzing the competition for a specific keyword. You can use various tools available online, such as Ahrefs and SEMrush. Alternatively, you can create your own assessment by examining the top-ranking sites for a keyword and analyzing their content quality, backlinks profile, and engagement metrics.
To use Ahrefs, type in the keyword you want to assess, and Ahrefs will provide a depth of information, including the number of websites that have used this keyword. It also displays the search volume for the keyword in question.
SEMrush is a similar tool where you can enter a keyword and discover important metrics like the number of search results and the organic search visibility of the keyword.
A manual estimation can be made by analyzing the top-ranking pages on Google for a keyword. This analysis includes taking note of the domain authority of the site, the number of backlinks, and the quality of the content. By amalgamating all these factors into a single score, you can estimate the difficulty of ranking for a particular keyword.
How to Use Keyword Difficulty Metrics?
Keyword difficulty metrics help you understand which keywords are worth targeting based on the level of competition. By analyzing the metrics of a target keyword, you can decide if it’s worth pursuing, expanding on, or scrapping entirely. Below are some tips to help you make the most of keyword difficulty metrics:
1. Target keywords with a medium level of difficulty: Taking on very difficult keywords can be a risky and costly endeavor, especially if you’re just starting with SEO. Instead of targeting keywords with high difficulty scores, aim for those with an average level of competition, as these keywords will be easier to rank for.
2. Consider the search volume: High search volume keywords are attractive to rank for because of the potential traffic they could drive to your website. However, remember that if the competition for the keyword is too high, it may not be worth targeting.
3. Build a content strategy based on keyword difficulty: Use the keyword difficulty scores to develop a content strategy that targets keywords with low to medium difficulty. This will help you create content that is optimized to rank high in SERPs.
Improve Your Rank with Long-Tail Keywords
Long-tail keywords are an excellent way to rank high in SERPs. These are search terms that are often more specific and longer than the typical one or two-word keyword phrases. Because they are more specific, long-tail keywords tend to have lower competition levels, which makes them easier to rank for.
For example, rather than targeting the keyword “cars,” you can optimize for “electric cars with great mileage.” Such a long-tail keyword is specific, targeted, and could have lower competition levels, making it easier to rank for.
Estimating keyword difficulty is a critical part of any SEO strategy. Targeting keywords that are too difficult to rank for could be a waste of resources, while targeting keywords that have too low search volume may not drive enough traffic. Keyword difficulty is an essential measure that helps you determine which keywords are worth targeting and which ones to avoid.
One way to rank higher in SERPs is to optimize your content for long-tail keywords. These long-tail keywords are usually more specific and less competitive, increasing your chances of ranking high in SERPs. By following these tips and utilizing the right tools, you can crack the code of keyword difficulty and improve your website’s visibility and ranking.