Have you ever heard of content syndication? If you’re an avid content marketer, then you’ve most likely heard of this powerful strategy. Content syndication is the practice of re-publishing existing content to multiple platforms – often times with the same content being shared on several different sites. It increases reach and exposure, driving more web traffic, leads and sales.
But, it can be tricky to get started with content syndication. It requires a lot of research and effort in order to be effective. In this blog post, we’ll demystify content syndication and give you some actionable strategies to get started.
What is Content Syndication?
Content syndication is the practice of sharing content from one platform to another. It is a great way to cast a wider net, exposing your content to a larger audience. Content syndication can also help build relationships with other webmasters and establish your web presence.
When you syndicate your content, you are essentially giving another website permission to publish your content on the condition that they include a link back to your original article. This can be beneficial for both parties involved as it adds value to their website while providing you with some incoming links and backlinks.
It is important to note that not all content syndication is created equal. You want to make sure that the website you are syndicating your content to has a good reputation and readership. Sharing your content with a website that has a lower domain authority or less website visitors won’t be as beneficial to you.
Benefits of Content Syndication
Content syndication can be an excellent way to expand your reach and spread your message. Here are just a few of the benefits you can experience:
- Increase website visitors and traffic.
- Establish relationships with other webmasters.
- Drive leads and boost conversions.
- Improve search engine rankings.
- Generate more backlinks.
Actionable Strategies to Get Started
Now that you know a bit about content syndication and its benefits, let’s dive into actionable strategies to get started. Here are a few things you need to do to get started with content syndication:
1. Research Content Syndication Partners
The first step to content syndication is researching potential partners. You want to find websites that have a similar target audience as yours and can provide you with valuable exposure.
Use search engines to look for relevant websites. You can also use social media to find content syndication partners. Look for influential people in your industry who would be willing to syndicate your content.
2. Develop Relevant and Compelling Content
Once you’ve found potential partners, the next step is to create relevant and compelling content. Make sure that your content aligns with the topics and interests of your potential partners.
You should also make sure that your content is well-written, interesting, and informative. This will help capture the attention of potential readers and convince them to click-through to your website.
3. Re-purpose Existing Content
You don’t have to start from scratch with your content. Consider re-purposing existing content. For example, you could repurpose an old blog post, turn it into an infographic or video, and post it to a different platform.
This will save you a lot of time and effort while still providing you with valuable exposure.
4. Make it SEO Friendly
When you’re syndicating content, you want to make sure that it’s optimized for search engines. This means using relevant keywords, including links to your website, and providing high-quality content.
This will help you get more search engine traffic and increase the visibility of your syndicated content.
5. Promote Your Content
Once you’ve syndicated your content, you want to make sure that it’s getting the maximum exposure. Promote your content wherever you can – from social media, to email, to your own website.
Make sure to include links back to your original article so readers are directed to it. Also, use tracking links to measure the performance of your syndicated content. This can help you further refine your content syndication strategies in the future.
Content syndication is a powerful strategy for content marketers. It can help drive more website traffic, leads, and sales while building relationships and establishing your online presence.
To get started with content syndication, use these actionable strategies: research content syndication partners, create relevant and compelling content, re-purpose existing content, make it SEO friendly, and promote your content.
With these strategies in place, you’ll be able to maximize the potential of content syndication and reap the rewards. Good luck!