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What Is Remarketing And How Can It Help My Business?

What Is Remarketing And How Can It Help My Business? December 15, 2017 By

What Is Remarketing? Remarketing refers to displaying online ads to people who have already visited your website.  You may have noticed after visiting a retail website that you see their online ads wherever you go after that.  This is a prime example of remarketing.  Remarketing is typically more cost effective because you’re targeting people who … Continue reading “What Is Remarketing And How Can It Help My Business?”

Keyword Intent | How to Attract Leads

Keyword Intent | How to Attract Leads September 22, 2017 By

One of the most critical aspects of paid search is keyword intent. Without thoroughly understanding the intent behind what users are searching for, even the best and most expensive pay per click campaign will fall flat. By using intent driven marketing, advertisers and brands can leverage the right keywords to increase traffic to their site, … Continue reading “Keyword Intent | How to Attract Leads”

How to Increase Your Blog’s User Engagement

How to Increase Your Blog’s User Engagement August 20, 2017 By

Building credible backlinks and driving brand focused user engagement is the goal of every digital marketer’s blog. However, so many times, businesses are posting lots of blogs and articles, yet no one seems to be reading or paying attention.   The good news is that with the proper strategy, your blog can be turned around … Continue reading “How to Increase Your Blog’s User Engagement”

How Meta Descriptions Attract Quality Leads

How Meta Descriptions Attract Quality Leads August 05, 2017 By

Think of meta descriptions like buying a book at a store. Chances are, you flip to the back cover before purchasing to read the blurb and decide whether or not you are interested. Meta descriptions are essentially the same thing, but for your landing pages and blog posts. They provide search engines with important context … Continue reading “How Meta Descriptions Attract Quality Leads”

6 Simple SEO Tips to Improve Lead Generation

6 Simple SEO Tips to Improve Lead Generation July 07, 2017 By

As a small business owner, it can get easy to become overwhelmed when thinking about SEO. Even without being a digital marketing expert, there is a lot that can be done that will help increase your organization’s online visibility, reach and improve your lead generation results.   Here are 6 simple tips that small businesses … Continue reading “6 Simple SEO Tips to Improve Lead Generation”