A Day At The Google Zoo | The Google Algorithm Animals

A Day At The Google Zoo | The Google Algorithm Animals January 26, 2018 By

Well, there may not actually be a Google zoo (yet!), but there is a coterie of animals that feature Google as their first names.  These would be the Google Panda, Google Penguin, Google Hummingbird and Google Pigeon.   So, what is this odd menagerie?   In reality they’re code names for major Google algorithm updates that … Continue reading “A Day At The Google Zoo | The Google Algorithm Animals”

Common On-Site SEO Mistakes – Part 3

Common On-Site SEO Mistakes – Part 3 November 30, 2017 By

  And we’re back with another edition of common on-site SEO mistakes.  As a San Francisco SEO specialist, HeyLead could probably write a book on the subject.  However, due to the ever evolving field of SEO, that book would probably be out of date as soon as it was published!  So, for now we’ll continue … Continue reading “Common On-Site SEO Mistakes – Part 3”

How Voice Search Is Changing SEO

How Voice Search Is Changing SEO November 23, 2017 By

Voice controlled technologies have improved to such a point that they’re becoming household names.  Once the exclusive domain of tech geeks, the names of voice activated systems such as Siri, Alexa and Cortana have suddenly entered the popular lexicon.  And with the gift giving season coming up you can be assured there will be a … Continue reading “How Voice Search Is Changing SEO”

6 Simple SEO Tips to Improve Lead Generation

6 Simple SEO Tips to Improve Lead Generation July 07, 2017 By

As a small business owner, it can get easy to become overwhelmed when thinking about SEO. Even without being a digital marketing expert, there is a lot that can be done that will help increase your organization’s online visibility, reach and improve your lead generation results.   Here are 6 simple tips that small businesses … Continue reading “6 Simple SEO Tips to Improve Lead Generation”

Why SEO Needs Great Content

Why SEO Needs Great Content January 30, 2017 By

Content is an important factor for search rankings as Google’s objective is to deliver the best solution to a searcher in the fewest clicks possible. Search engines are designed to find content that delivers value and satisfies the end users expectations. We have all heard the phrase ‘Content is King’ but all content is not … Continue reading “Why SEO Needs Great Content”