10 Acronyms To Increase Conversion Rates On Your Website

10 Acronyms To Increase Conversion Rates On Your Website February 02, 2018 By

If you have a website it’s highly likely you’re hoping to encourage your visitors to perform some sort of action.  Whether that’s signing up for your email list, watching a video or purchasing a product, your website is a tool to convert a visitor into a customer.  With text speak and acronyms seemingly taking over … Continue reading “10 Acronyms To Increase Conversion Rates On Your Website”

A Day At The Google Zoo | The Google Algorithm Animals

A Day At The Google Zoo | The Google Algorithm Animals January 26, 2018 By

Well, there may not actually be a Google zoo (yet!), but there is a coterie of animals that feature Google as their first names.  These would be the Google Panda, Google Penguin, Google Hummingbird and Google Pigeon.   So, what is this odd menagerie?   In reality they’re code names for major Google algorithm updates that … Continue reading “A Day At The Google Zoo | The Google Algorithm Animals”

Why Keep Tabs On Your ‘Google My Business’ Account?

Why Keep Tabs On Your ‘Google My Business’ Account? January 12, 2018 By

What Is Google My Business? Google My Business is a free Google tool allowing companies and organizations to oversee their online appearance on the Google Maps and search results pages.  Companies and organizations can claim and verify their business while managing pertinent information seen by Google users such as contact details or hours of operation. … Continue reading “Why Keep Tabs On Your ‘Google My Business’ Account?”

6 Simple SEO Tips to Improve Lead Generation

6 Simple SEO Tips to Improve Lead Generation July 07, 2017 By

As a small business owner, it can get easy to become overwhelmed when thinking about SEO. Even without being a digital marketing expert, there is a lot that can be done that will help increase your organization’s online visibility, reach and improve your lead generation results.   Here are 6 simple tips that small businesses … Continue reading “6 Simple SEO Tips to Improve Lead Generation”

Why SEO Needs Great Content

Why SEO Needs Great Content January 30, 2017 By

Content is an important factor for search rankings as Google’s objective is to deliver the best solution to a searcher in the fewest clicks possible. Search engines are designed to find content that delivers value and satisfies the end users expectations. We have all heard the phrase ‘Content is King’ but all content is not … Continue reading “Why SEO Needs Great Content”