Woodruff Real Estate and Property Management Case Study

530%

organic traffic increase

89%

organic website leads

About Woodruff Real Estate and Property Management:

The dedicated team at Woodruff Real Estate and Property Management has a deep understanding of the property management industry, taking personal pride in meeting both long-term and short-term property management needs. They handle all types of residential and rental investments, ensuring that the process is efficient and hassle-free. Additionally, their brokers bring years of real estate experience, making them well-equipped to assist with any real estate lease, sale, or property management requirement.Woodruff Real Estate and Property Management understands that selling a property can be a difficult decision. They strive to make the process as smooth and stress-free as possible. Their brokers are available to offer professional advice throughout the process, providing guidance on the best course of action. With their expertise in property management, you can rest assured that your investment is in safe hands.Woodruff Real Estate and Property Management has established locations in Denver, Naples, and South Haven, Michigan. Their expansion and success in these areas have been significant.HeyLead grew the Woodruff team so substantially that it attracted the attention of industry leaders, ultimately leading to the acquisition of the Denver division by Amoriss. This acquisition is a testament to the exceptional growth and capabilities of the Woodruff team.

The challenge:

Woodruff Real Estate and Property Management (now Amoriss Denver) was struggling to generate sufficient broker leads for their various territories and zip codes in Denver, Colorado, and Naples, Florida. Their request was straightforward: generate more leads for brokers managing these territories to win more business. To achieve this, we needed to build a robust marketing strategy encompassing paid and organic search marketing, social media, local SEO, and more.

Our Approach

To address Woodruff Real Estate and Property Management’s challenges, we developed a comprehensive marketing strategy focused on property management services keywords. Our approach included:

1. SEO (Search Engine Optimization):

Keyword Research: Identified high-value property management keywords relevant to Denver and Naples.
On-Page Optimization: Enhanced website content, meta tags, and internal links to improve search rankings.
Content Creation: Produced high-quality, location-specific content, such as blog posts and market updates, to attract organic traffic.
Local SEO: Optimized Google My Business listings and encouraged positive customer reviews for better local search visibility.

2. SEM (Search Engine Marketing):

PPC Campaigns: Developed targeted PPC campaigns on Google Ads to attract clients searching for property management services.
Ad Copy and Landing Pages: Created compelling ad copy and optimized landing pages to improve click-through and conversion rates.
Bid Management: Implemented smart bidding strategies to maximize ROI.

3. Social Media Marketing:

Platform Selection: Focused on Facebook, Instagram, and LinkedIn.
Content Strategy: Developed engaging content showcasing property management services, broker highlights, and market insights.
Advertising Campaigns: Ran targeted ads to reach specific demographics and geographic areas.

4. Local SEO:

Local Listings: Optimized local business listings for better visibility in local searches.
Geo-Targeted Content: Created content targeting specific neighborhoods and zip codes.

5. Lead Delivery Solution:

Automation: Implemented an automated lead distribution system for quick and efficient delivery to brokers.
CRM Integration: Integrated the system with Woodruff’s CRM for seamless lead management.

The result:

HeyLead helped achieve an impressive 530% increase in organic search traffic for Woodruff Real Estate and Property Management within 6 months. We accomplished this through several key strategies:

Blog Writing: Created high-quality, SEO-optimized content to attract organic traffic.
Website Optimization: Improved page load speeds and removed low-quality pages.
Backlink Management: Removed toxic backlinks and developed a robust internal link-building strategy.

As a result, their organic website leads jumped by 89% month over month.

We also leveraged SEM advertising to generate 850 clicks, resulting in a 77% increase in conversions. Our approach included:

Keyword Targeting: Targeted the right keywords and match types.
Geographic Campaigns: Created zip code-specific campaigns and ads tailored to those territories.
Promotions and A/B Testing: Tested various promotions and conducted A/B testing on landing pages using Google Optimize.

These efforts led to a 42% drop in CPA and a 31% reduction in cost per click.

In addition to these strategies, we built a custom software solution that delivered leads via text message and email notifications the moment someone filled out a form on their website. This system ensured leads were sent directly to the broker managing the specific zip code, resulting in:

Increased Lead-to-Close Conversion Rate: Brokers received leads in real-time, improving response times and conversion rates.
Efficiency: Saved countless hours for staff members who previously reviewed and assigned leads manually.

This comprehensive approach significantly enhanced Woodruff’s online presence, driving traffic, increasing conversions, and streamlining lead management.