SunPower Case Study

255%

PPC traffic increase

160%

PPC conversions increase

SunPower logo

About SunPower:

SunPower is revolutionizing the way our world is powered by making solar energy and storage more accessible to everyone. With nearly 40 years of dedicated experience in the solar industry, SunPower is the top-rated solar company in the U.S., committed to providing homeowners with comprehensive solar, energy storage, and EV charging solutions.

SunPower offers a range of innovative products, including the SunPower Equinox® solar system and the SunVault® storage system, which provide unmatched efficiency and reliability. These systems are designed to maximize energy production, ensuring homeowners can make the most of their solar investment.

SunPower is dedicated to sustainability and innovation. The company continuously strives to advance solar technology and make renewable energy solutions available to more people. With a strong commitment to customer satisfaction, SunPower provides exceptional support and services, ensuring a seamless transition to solar energy for homeowners.

Whether you are looking to reduce your energy bills, increase your energy independence, or contribute to a more sustainable future, SunPower offers the expertise and cutting-edge technology to help you achieve your goals.

The challenge:

SunPower faced a significant challenge in reaching potential customers in specific zip codes where their solar and energy storage products could be installed. Despite having a strong brand and innovative products, they needed a more targeted approach to connect with homeowners in these precise locations. The goal was to increase lead generation and conversion rates by effectively reaching users within these key areas.

Our approach

To address this challenge, we developed a focused paid search marketing strategy that included zip code-specific campaigns, precise keyword targeting, customized ads, dynamic tags, and comprehensive reporting. Here’s a detailed breakdown of our approach:

Zip Code-Specific Campaigns:

  • Localized Targeting: We created specific campaigns targeting the zip codes where SunPower could install their products, ensuring ads were only shown to users in these areas.
  • Geo-Fencing: Utilized geo-fencing techniques to tightly control the geographic boundaries within which our ads would appear, maximizing relevance and engagement.

Keyword Strategy:

  • High-Intent Keywords: Conducted extensive keyword research to identify high-intent search terms related to solar energy, energy storage, and EV charging specific to the targeted zip codes.
  • Long-Tail Keywords: Included long-tail keywords that were more likely to attract serious buyers looking for solar solutions in their area.

Customized Ads:

  • Dynamic Ad Insertion: Utilized dynamic keyword insertion to personalize ads based on the user’s search query, improving ad relevance and click-through rates.
  • Localized Ad Copy: Wrote ad copy that highlighted the availability of SunPower’s products and services in the specific zip codes, emphasizing local benefits and incentives.

Dynamic Tags:

  • Advanced Tracking: Implemented dynamic tags to track user interactions with ads more accurately, providing deeper insights into user behavior and campaign performance.
  • Personalized Experience: Used dynamic tags to tailor landing page content based on the user’s location and search query, enhancing the user experience.

Custom Reporting and Weekly Calls:

  • Detailed Reports: Developed custom reports to provide SunPower with detailed insights into campaign performance, including impressions, clicks, conversions, and cost metrics.
  • Weekly Calls: Held weekly calls with SunPower’s team to discuss campaign progress, share insights, and make data-driven decisions. This regular communication ensured that strategies were continuously optimized and aligned with SunPower’s business goals.

The result:

Our targeted paid search marketing initiatives produced outstanding results for SunPower. By implementing zip code-specific campaigns, precise keyword targeting, and dynamic ad customization, we significantly increased both the volume and quality of leads. Here are the key achievements from our efforts:

  • Increased Paid Search Visits: Our campaigns led to a 255% increase in paid search visits, driving a significant amount of targeted traffic to SunPower’s website.
  • Boosted Conversions: We achieved a 160% increase in conversions, demonstrating the effectiveness of our targeted approach in turning visitors into leads.

Overall, our strategic approach and ongoing collaboration with SunPower resulted in a significant uplift in their paid search performance, enhancing their ability to reach and convert potential customers in key installation areas.