SEQTA Case Study

49%

website traffic increase

27%

conversions increase

About SEQTA:

SEQTA is an Australian-based education technology company offering a range of software solutions for schools, teachers, students, and parents. Their flagship product, the SEQTA Suite, is a comprehensive learning management system that allows schools to manage all aspects of their operations, including academic programs, student information, communication, and reporting.

The SEQTA Suite includes a variety of modules that enable teachers to create lesson plans, mark assignments, record attendance, and communicate with parents. It also provides students with access to digital learning resources, online assessments, and their grades.

The challenge:

The client had a great product in SEQTA Suite, a comprehensive learning management system for schools, but they were struggling to reach their target audience of Australian schools online. Their website had lower traffic than expected, and their conversion rates were not meeting their goals.

Our Approach

HeyLead‘s team of digital marketing experts conducted a thorough analysis of SEQTA’s online presence and website. We identified key areas for improvement and developed a customized digital marketing strategy to help SEQTA achieve their objectives. Our strategy included:

Search Engine Optimization (SEO):
- Optimizing meta tags and content for relevant keywords.
- Improving internal link structures.
- Enhancing page load speed and mobile responsiveness.
Search Engine Marketing (SEM):
- Creating and managing targeted PPC campaigns.
- Researching and targeting high-value keywords.
- Continuously testing and refining ad creatives.
A/B Testing:
- Testing various landing pages to determine the most effective messaging and design elements.
- Implementing changes based on test results to optimize conversion rates.
Content Creation:
- Developing a content calendar and producing high-quality, SEO-optimized blog posts.
- Creating engaging and informative content to attract and retain visitors.
Event and Conversion Tracking:
- Installing tracking tools to monitor user behavior.
- Measuring the effectiveness of various marketing campaigns to refine strategies.

By working closely with SEQTA, we developed a messaging strategy that resonated with their target audience. We focused on improving search engine rankings and driving more traffic to the website through targeted campaigns using both paid and organic search channels. Our comprehensive approach aimed at increasing traffic and conversions, ultimately helping SEQTA achieve their goals.

The result:

After several months of collaboration with HeyLead, SEQTA experienced remarkable improvements in their online performance:

Website Traffic: Increased by 49%
Conversions: Increased by 27%, exceeding the client’s expectations

HeyLead’s digital marketing services were instrumental in driving these achievements. Our approach focused on several key areas:

Customized Strategy: By developing a digital marketing strategy tailored specifically to SEQTA’s goals and target audience, we ensured that all efforts were aligned with their business objectives.
SEO and Content Creation: We improved SEQTA’s search engine rankings through meticulous SEO practices and the creation of high-quality, engaging content that attracted and retained visitors.
SEM and Paid Advertising: Targeted paid campaigns were optimized continuously, ensuring that SEQTA reached the right audience effectively and efficiently.
A/B Testing and Optimization: By rigorously testing different landing pages and making data-driven adjustments, we maximized conversion rates and improved overall user experience.
Tracking and Analytics: Implementing advanced tracking tools allowed us to monitor user behavior, measure campaign effectiveness, and refine strategies based on real-time data.

These efforts culminated in a substantial growth in SEQTA’s online presence. The increase in traffic and conversions not only met but exceeded the client’s expectations. HeyLead’s strategic and comprehensive approach successfully helped SEQTA achieve their business objectives, demonstrating the power of a well-executed digital marketing plan.