Emburse Case Study

410%

website traffic increase

650%

website leads increase

About Emburse:

Emburse Spend is a groundbreaking corporate card solution that provides unparalleled control and real-time visibility over business expenses. This innovative platform allows you to issue single-use and recurring virtual cards to team members, each configured with your predefined spending rules. With Emburse Spend, every expense can be pre-approved, granting you complete oversight and control of your company’s expenditures.

Key features of Emburse Spend include:

Single-Use and Recurring Virtual Cards: Tailor cards for specific transactions or recurring expenses, ensuring precise control over how funds are utilized.
Pre-Set Spending Rules: Customize spending limits and rules for each card to ensure compliance with company policies and budgets.
Real-Time Visibility: Gain instant insights into spending activities, allowing for proactive adjustments and oversight.
Cost Efficiency: Many of the platform’s powerful features are available at no cost, offering significant savings in both time and money.

Emburse Spend stands out as the most comprehensive corporate card solution available today. It is highly recommended for businesses seeking an effective and secure way to manage their corporate card expenses.

The challenge:

Emburse Spend faced difficulties in generating consistent business leads for their sales team each month. To address this issue, we implemented a comprehensive inbound marketing strategy, which included website optimization, organic search marketing, paid search marketing, and remarketing through Google Display Network and Adroll. Additionally, we integrated tools like LeadFeeder, Hotjar, and Google Optimize to monitor website traffic behavior and analyze businesses interested in Emburse Spend’s corporate card solutions.

Our Approach:

Website Optimization: Enhanced the website’s user experience and performance to attract and retain visitors.
Organic Search Marketing: Implemented SEO strategies to improve search engine rankings and drive organic traffic.
Paid Search Marketing: Launched targeted ad campaigns to attract qualified leads.
Remarketing: Used Google Display Network and Adroll to re-engage visitors who showed interest but did not convert initially.
Monitoring Tools: Deployed LeadFeeder, Hotjar, and Google Optimize to track and analyze visitor behavior, gaining insights into potential business customers.

We also regularly updated the website with fresh content and blog posts to enhance organic search performance. This multi-faceted approach resulted in a steady increase in leads and conversions. Ultimately, the inbound marketing strategy proved successful, enabling Emburse Spend to acquire new business customers consistently.

The result:

HeyLead successfully boosted Emburse Spend’s website traffic by an impressive 410% within 10 months. This surge in traffic translated into a 650% increase in website leads over the same period. These outstanding results were achieved through a combination of strategies:

Blog Writing: Consistently producing high-quality, SEO-optimized blog posts to attract and engage visitors.
Website Page Load Optimization: Enhancing the website’s performance to ensure fast loading times and a better user experience.
High-Quality Backlinks: Generating valuable backlinks to improve the website’s authority and search engine rankings.
Internal Link Building Strategy: Developing a robust internal linking structure to guide visitors through the site and boost SEO.

Additionally, we launched targeted paid search marketing campaigns across Google Ads, Facebook, and AdRoll, which helped attract qualified traffic to the website.

To understand and optimize visitor behavior, we employed tools like Google Optimize, HotJar, and LeadFeeder. These tools allowed us to monitor traffic and analyze visitor interactions, providing insights that guided further optimization efforts.

Moreover, we continually tested and refined website forms to maximize conversion rates, ensuring that the increase in traffic led to tangible business results. This holistic approach resulted in a substantial growth in both traffic and leads for Emburse Spend.