CallerReady’s primary challenge was that they were not receiving enough organic traffic to their website. They have a great suite of products, but their website wasn’t optimized for search engines, and they were not ranking well for the right keywords. They were missing out on potential business leads who were searching for the services they offered.
CallerReady partnered with HeyLead, to help them boost their traffic and grow their business. HeyLead proposed a multifaceted approach that included creating a lot of content, designing infographics, optimizing existing pages, and improving the link structure.
– Content Creation: HeyLead started by creating a content calendar and producing high-quality, informative, and relevant blog posts that were optimized for search engines. By publishing fresh and engaging content on a regular basis, CallerReady’s website began to rank higher in search engine results pages (SERPs).
– Page Optimization: HeyLead also optimized CallerReady’s existing website pages to improve their search engine rankings. They analyzed the website’s user experience, its speed, and its responsiveness to mobile devices, and then made improvements where necessary. These efforts helped increase the website’s credibility and usability.
– Link Structure Improvement: HeyLead also focused on improving CallerReady’s internal link structure. By linking to other relevant pages within the website, they were able to increase the time spent on the site by visitors, thereby boosting engagement and the conversions.
– Paid Search Marketing: Finally, HeyLead launched a paid search campaign that targeted specific keywords and demographics that were relevant to CallerReady’s ideal customer. By carefully crafting ad copy and targeting the right audience, HeyLead was able to drive traffic to CallerReady’s site that was more likely to convert.