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Social media has become an essential component of marketing in today’s digital world. As businesses and individuals continue to leverage social media marketing, it has become increasingly necessary to have an in-depth understanding of various social media platforms and techniques. This need for expertise has led to the emergence of various social media marketing certifications from renowned brands.
By getting certified in social media marketing, you not only boost your resume but also gain the necessary knowledge and skills required to stay ahead of the competition. Here are 8 brand certifications that will make you a better social media marketer:
1. Hootsuite Social Media Marketing Certification
Hootsuite’s Social Media Marketing Certification is an excellent course for both beginners and experienced social media marketers. This certification program covers various social media platforms, strategies, analytics, and advertising.
The course is divided into six chapters, covering topics such as social media strategy, social media advertising, content marketing, and monitoring social media ROI. The program comes with learning materials, quizzes, and a final exam.
By earning the Hootsuite Social Media Marketing Certification, you will not only learn how to manage social media profiles but also understand the best ways to measure success and increase engagement.
Learn more about the Hootsuite Social Media Marketing Certification
2. Facebook Blueprint Certification
Anyone with a Facebook account knows the power that the social media platform holds. The Facebook Blueprint Certification is designed to help marketers improve their understanding of Facebook’s platform-specific tools for advertising, analytics, and marketing.
This certification program comes with various courses covering topics such as Facebook marketing, Instagram marketing, Messenger marketing, and more. The program includes learning materials, quizzes, and a final exam.
By getting certified in Facebook Blueprint, you will understand how to create and launch impactful Facebook ads, how to measure success, and improve your targeting strategy.
Learn more about Facebook Blueprint Certification
3. Google Ads Certification
Google is the most popular search engine globally and the largest advertising network worldwide through its Google Ads platform. The Google Ads Certification is designed to help professionals understand the basics of Google Ads and how to create and measure successful campaigns.
The certification program includes various courses that cover topics such as advertising fundamentals, campaign setup, measurement, and optimization. The program comes with learning materials, quizzes, and a final exam.
By getting certified in Google Ads, you will learn how to create and optimize Google Ads campaigns, improve your targeting, measure your campaign’s success, and drive revenue for your business.
Learn more about Google Ads Certification
4. Hubspot Social Media Certification
The Hubspot Social Media Certification program is designed to help businesses and professionals learn how to develop a social media strategy, create optimal content, and measure the ROI of their social media marketing efforts.
This certification program covers topics such as building a social media strategy, content marketing, social listening, and social media analytics. The program comes with learning materials, quizzes, and a final exam.
By getting certified in Hubspot Social Media, you will gain essential knowledge on creating a successful social media marketing plan, developing engaging content, and measuring the effectiveness of your social media campaigns.
Learn more about Hubspot Social Media Certification
5. Twitter Flight School
Twitter Flight School is a certification program designed to help businesses, agencies, and professionals leverage Twitter for their marketing efforts. The program covers various Twitter features, such as ad formats, targeting, and analytics.
The program comes with various courses covering topics such as Twitter 101, advanced targeting, content planning, and analytics. The program includes learning materials, videos, quizzes, and a final exam.
By getting certified in Twitter Flight School, you will understand how to leverage Twitter for your marketing efforts, improve your targeting, and measure your campaign’s success.
Learn more about Twitter Flight School
6. SEMrush Social Media Toolkit Course
SEMrush is a powerful suite of SEO and digital marketing tools that can help businesses and individuals identify profitable keywords, track their rankings, and monitor their competitors. The Social Media Toolkit course focuses on social media marketing.
This course covers topics such as social media analytics, social media advertising, social media management, and content marketing. The program comes with learning materials, quizzes, and a final exam.
By getting certified in SEMrush Social Media Toolkit Course, you will gain essential knowledge on creating compelling content, running social media advertising campaigns, and measuring your social media marketing efforts’ success.
Learn more about SEMrush Social Media Toolkit Course
7. YouTube Certification
YouTube is the second-largest search engine in the world and the most popular video sharing site. The YouTube Certification is designed to help professionals learn how to create high-quality video content, manage YouTube channels, and optimize video campaigns.
The certification program includes various courses covering topics such as YouTube channel management, video production, YouTube analytics, and YouTube ads. The program comes with learning materials, quizzes, and a final exam.
By getting certified in YouTube, you will gain essential knowledge on creating high-quality video content, growing your YouTube audience, and measuring your video campaigns’ success.
Learn more about YouTube Certification
8. Canva Certification
Canva is an online graphic design tool that can help you create stunning visual content for your social media platforms. The Canva Certification is designed to help professionals learn how to use Canva to create visually compelling content fast and efficiently.
The certification program includes various courses covering topics such as Canva basics, social media graphics, branding, and design principles. The program comes with learning materials, videos, quizzes, and a final exam.
By getting certified in Canva, you will gain essential knowledge on creating professional-looking graphics, branding your content, and using design principles to make your social media content stand out.
Learn more about Canva Certification
Conclusion
Getting certified in social media marketing can help you become an expert in various social media platforms, tools, and techniques. The 8 brand certifications outlined in this article can help you develop your skills, improve your resume, and increase your value as a professional marketer. Whether you are a beginner or an experienced social media marketer, these certifications will provide you with the necessary knowledge to develop a solid social media marketing strategy.
Get certified today and climb up the ladder in the social media marketing industry. Good luck!
